From defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their identity and build awareness for their unique value in the marketplace.

Can you say so much in a such small space? Yes, you can, a tweet can. Tweets have revolutionized communication, they are influencing political, social, and entrepeneurial events around the globe, and it's just 280 characters. This book joins such a revolution by analyzing the economy and management. It does through the wisdom distilled in the Professor's tweets, where 30 years of experience in top managerial posts meet his academia research. He has posted more than 16000 tweets about the subject. He reflects about advice, good practices in economy, enterprise management, persons management, family business, strategy and organization, finances, operations and marketing, also, myths and lies that prowl around in the field. Such an ammount of good common sense are very helpful to manage every single organization. A fresh and pleasant book that does not try to give magic formulae for success, but useful advice that is easy to use in the real world.

Contributors include Tim Coronel, Mark Davis, Peter Donoghue, Beth Driscoll, Caroline Hamilton, Ivor Indyk, Sybil Nolan and Emmett Stinson.

A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including: Leveraging industry trends in your market segment, geography, and vertical industry segment Growing high leverage customers Penetrating new accounts, such as high-probability target prospects Working with partners to improve results Developing and implementing your action plan Ensuring the right level of management engagement#PLAN to WIN tweet Book01" is designed to help new and experienced sales people and sales managers do a better job of territory planning, strategic account planning, and partner management. Further, the methods outlined will enable readers to dramatically improve their sales effectiveness and results. If you are an account manager, the material in this book will enable you to: Create insightful and achievable territory and target account plans Enhance or improve existing plans Develop and deploy winning strategies to penetrate and retain key accounts Improve your time and territory management for maximum returnIf you are a sales manager, this book will help you: Adopt/adapt proven planning tools into current practices Provide better sales coaching to your sales team on planning techniques Better monitor your sales team's leading indicators, wins and losses to respond quickly, and fine-tune your approach Improve sales and marketing alignment Manage change to enhance your team's sales productivity"#PLAN to WIN tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

From the Arab Spring to the Royal Wedding, the rescue of the Chilean miners to the fall of the News of the World and the London Riots, compelling tweet-by-tweet accounts freeze-frame the breaking of the biggest news stories of the past twelve months, alongside profiles of top tweeters, striking visual analysis and fascinating statistics. In the year the 'micro-blogging' website celebrates its fifth anniversary, Twitter continues to grow at an incredible rate. A global phenomenon, there are now an estimated 200 million accounts around the world, with everyone from the British monarchy to Lady Gaga tweeting their perfectly formed 140 character messages. And it shows no sign of slowing down: during two hours on the night of Osama bin Laden's death, average activity peaked at a record-breaking 3,440 tweets per second. The Twitter Year gathers together some of the funniest, sharpest and most insightful voices on Twitter to bring you a unique celebration of modern global communication.

PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit? In "#SOCIAL MEDIA PR tweet Book01" Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company's PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog. With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don't necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet's tweets demonstrate the value that can be communicated in small packages. For example, she knows that it's very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn't about the tools. The tips and guidelines in "#SOCIAL MEDIA PR tweet Book01" will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts' book at hand, you can confidently harness the power of social media for your PR messaging. "#SOCIAL MEDIA PR tweet Book01" is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which leads to stress, a drop in morale, and a loss of engagement and progress in one's career. Successful companies are built on effective relationships both up and down the reporting chain. Conversely, businesses with the greatest chances for success have sometimes faltered simply because they failed to recognize the need to "manage up" the hierarchy. "#MANAGING UP tweet," by organizational experts Tony Deblauwe and Patrick Reilly, is a concise and easy guidebook that helps you successfully navigate the right way to manage your boss to the mutual benefit of both parties and the organization. Each section provides thought provoking and actionable statements that will help you learn how to effectively collaborate with your manager and drive a better connection that positively impacts how each party views job roles, expectations, priorities, and performance. Their concise, direct-to-action tips give you: An overview of the boss-employee relationship How to enter into productive collaboration and negotiation Ways to balance skillful interaction with on-time deliverables Innovative ideas for improving your job satisfaction Even if you and your boss currently have a great relationship, this book shows you how to increase the level of support, success, and satisfaction you receive in your daily work-life. #MANAGING UP tweet cuts to the chase with bite-sized "bytes" of wisdom that reveal how you can build effective communication and rapport upwards that will reverberate throughout your team. Tony Deblauwe, founder of HR4Change, and Patrick Reilly, president of Resources in Action, Inc., have extensive experience working with corporations large and small to coach leaders and employees alike how to manage and optimize human relationships in the workplace. Their quick and valuable read will supercharge your productivity, career, and job satisfaction so that you achieve optimum alignment with your boss and the organization. "#MANAGING UP tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Maligned and misunderstood yet supremely important, project management is the cornerstone of any strong and successful enterprise. And, as with any domain, there is much to learn from the experts. But books on project management have usually demanded significant commitments of time and effort. Until now. Enter "'#PROJECT MANAGEMENT tweet'," a handy little companion that brings you tweet-sized yet powerful insights into project management. Written by Guy Ralfe and Himanshu Jhamb, both veterans in the field, the book distills the authors' decades of experience, and offers you their wisdom and expertise without expecting you to commit several days into absorbing their lessons. As the authors explain, it was time someone wrote a book on Project Management that could be read from cover to cover in less than an hour. '#PROJECT MANAGEMENT tweet's' quick-read and accessible format makes sure that you immediately 'get' the authors' thought-provoking and time-tested insights and apply them directly to your own project management situations. Its tweet-sized wisdom keeps the reader's perspective firmly in mind. In concise chapters, the authors cover what your bosses, your team members and your customers would wish you to know about project management. Among the many gems the author share is this takeaway: Every 'unknown' in a project can be guaranteed to introduce a 'known' risk. But, with "'#PROJECT MANAGEMENT tweet'" near at hand, you can be assured of immediately minimizing your risks and multiplying your successes in project management.