A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including: Leveraging industry trends in your market segment, geography, and vertical industry segment Growing high leverage customers Penetrating new accounts, such as high-probability target prospects Working with partners to improve results Developing and implementing your action plan Ensuring the right level of management engagement#PLAN to WIN tweet Book01" is designed to help new and experienced sales people and sales managers do a better job of territory planning, strategic account planning, and partner management. Further, the methods outlined will enable readers to dramatically improve their sales effectiveness and results. If you are an account manager, the material in this book will enable you to: Create insightful and achievable territory and target account plans Enhance or improve existing plans Develop and deploy winning strategies to penetrate and retain key accounts Improve your time and territory management for maximum returnIf you are a sales manager, this book will help you: Adopt/adapt proven planning tools into current practices Provide better sales coaching to your sales team on planning techniques Better monitor your sales team's leading indicators, wins and losses to respond quickly, and fine-tune your approach Improve sales and marketing alignment Manage change to enhance your team's sales productivity"#PLAN to WIN tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, ESPN's Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries—names like Mike Babcock, Joel Quenneville, Dan Bylsma, Todd McLellan, Ken Hitchcock, and Claude Julien—all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans. Dissect some of hockey's greatest moments with the men who set the pieces in motion. Go straight to the source on what it's like to manage a dressing room full of the league's top stars or execute line changes with everything at stake. Signature games, including Stanley Cup finals, Olympic gold medal clashes, and World Championship contests—both wins and losses—are reflected upon and broken down in detail, making this essential reading for current and aspiring coaches, players, and hockey fans alike.

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

The star of the Harold and Kumar franchise, House, and Designated Survivor recounts why he rejected the advice of his aunties and guidance counselors and, instead of becoming a doctor or “something practical,” embarked on a surprising journey that has included confronting racism in Hollywood, meeting his future husband, and working in the Obama administration, in this “incredibly joyful and insightful” (Kiefer Sutherland) memoir. You Can’t Be Serious is a series of funny, consequential, awkward, and ridiculous stories from Kal Penn’s idiosyncratic life. It’s about being the grandson of Gandhian freedom fighters, and the son of immigrant parents: people who came to this country with very little and went very far—and whose vision of the American dream probably never included their son sliding off an oiled-up naked woman in the raunchy Ryan Reynolds movie Van Wilder…or getting a phone call from Air Force One as Kal flew with the country’s first Black president. “By turns hilarious, poignant, and inspiring” (David Axelrod, New York Times bestselling author), Kal reflects on the most exasperating and rewarding moments from his journey so far. He pulls back the curtain on the nuances of opportunity and racism in the entertainment industry and recounts how he built allies, found encouragement, and dealt with early reminders that he might never fit in. He describes his initially unpromising first date with his now-fiancé Josh, involving an 18-pack of Coors Light and an afternoon of watching NASCAR. And of course, he reveals how, after a decade and a half of fighting for and enjoying successes in Hollywood, he made the terrifying but rewarding decision to take a sabbatical from a fulfilling acting career for an opportunity to serve his country as an Obama White House aide. Above all, You Can’t Be Serious shows that everyone can have more than one life story. The book “is insightful, funny, and instructive for anyone who’s ever grappled with how they fit into the American dream” (Ronan Farrow, New York Times bestselling author), and demonstrates that no matter who you are and where you come from, you have many more choices than those presented to you. And okay, yes, it’s also about how Kal accidentally (and very stupidly) accepted an invitation to take the entire White House Office of Public Engagement to a strip club—because, let’s be honest, that’s the kind of stuff you really want to hear about.

Congressman Ro Khanna offers a revolutionary, “progressive” (James J. Heckman, Nobel Prize winner and professor of economics at the University of Chicago) roadmap to facing America’s digital divide, offering greater economic prosperity to all. In Khanna’s vision, “just as people can move to technology, technology can move to people” (from the foreword by Amartya Sen, Nobel Laureate in Economics) where “Khanna envisions redistributing opportunities from coastal cities to rural middle-America…An exciting vision, brilliantly rendered.” (Arlie Russell Hochschild, author of Strangers in Their Own Land). Unequal access to technology and the revenue it creates is one of the most pressing issues in the United States. An economic gulf exists between those who have struck gold in the tech industry and those left behind by the digital revolution; a geographic divide between those in the coastal tech industry and those in the heartland whose jobs have been automated; and existing inequalities in the technological access—students without computers, rural workers with spotty WiFi, and many workers without the luxury to work remotely. Congressman Ro Khanna’s Progressive Capitalism tackles these challenges head-on and imagines how the digital economy can create opportunities for people across the country without uprooting them. Anchored by an approach Khanna calls “progressive capitalism,” he shows how democratizing access to tech can strengthen every sector of economy and culture. By expanding technological jobs nationwide through public and private partnerships, we can close the wealth gap in America and begin to repair the fractured, distrusting relationships that have plagued our country for fall too long. Inspired by his own story born into an immigrant family, Khanna understands how economic opportunity can change the course of a person’s life. Moving deftly between storytelling, policy, and some of the country’s greatest thinkers in political philosophy and economics, Khanna presents a vision we can’t afford to ignore. Progressive Capitalism is a “practical and aspirational” (Kimberlé Crenshaw, professor of law at UCLA and Columbia University) roadmap to how we can seek dignity for every American in an era in which technology shapes every aspect of our lives.

A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

From the National Book Award-winning author of Redeployment and Missionaries, an astonishing fever graph of the effects of twenty years of war in a brutally divided America. When Phil Klay left the Marines a decade ago after serving as an officer in Iraq, he found himself a part of the community of veterans who have no choice but to grapple with the meaning of their wartime experiences—for themselves and for the country. American identity has always been bound up in war—from the revolutionary war of our founding, to the civil war that ended slavery, to the two world wars that launched America as a superpower. What did the current wars say about who we are as a country, and how should we respond as citizens? Unlike in previous eras of war, relatively few Americans have had to do any real grappling with the endless, invisible conflicts of the post-9/11 world; in fact, increasingly few people are even aware they are still going on. It is as if these wars are a dark star with a strong gravitational force that draws a relatively small number of soldiers and their families into its orbit while remaining inconspicuous to most other Americans. In the meantime, the consequences of American military action abroad may be out of sight and out of mind, but they are very real indeed. This chasm between the military and the civilian in American life, and the moral blind spot it has created, is one of the great themes of Uncertain Ground, Phil Klay’s powerful series of reckonings with some of our country’s thorniest concerns, written in essay form over the past ten years. In the name of what do we ask young Americans to kill, and to die? In the name of what does this country hang together? As we see at every turn in these pages, those two questions have a great deal to do with each another, and how we answer them will go a long way toward deciding where our troubled country goes from here.

A critical examination of the history of US-Palestinian relations The United States has invested billions of dollars and countless diplomatic hours in the pursuit of Israeli-Palestinian peace and a two-state solution. Yet American attempts to broker an end to the conflict have repeatedly come up short. At the center of these failures lay two critical factors: Israeli power and Palestinian politics. While both Israelis and Palestinians undoubtedly share much of the blame, one also cannot escape the role of the United States, as the sole mediator in the process, in these repeated failures. American peacemaking efforts ultimately ran aground as a result of Washington’s unwillingness to confront Israel’s ever-deepening occupation or to come to grips with the realities of internal Palestinian politics. In particular, the book looks at the interplay between the U.S.-led peace process and internal Palestinian politics—namely, how a badly flawed peace process helped to weaken Palestinian leaders and institutions and how an increasingly dysfunctional Palestinian leadership, in turn, hindered prospects for a diplomatic resolution. Thus, while the peace process was not necessarily doomed to fail, Washington’s management of the process, with its built-in blind spot to Israeli power and Palestinian politics, made failure far more likely than a negotiated breakthrough. Shaped by the pressures of American domestic politics and the special relationship with Israel, Washington’s distinctive “blind spot” to Israeli power and Palestinian politics has deep historical roots, dating back to the 1917 Balfour Declaration and the British Mandate. The size of the blind spot has varied over the years and from one administration to another, but it is always present.

Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.