PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit? In "#SOCIAL MEDIA PR tweet Book01" Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company's PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog. With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don't necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet's tweets demonstrate the value that can be communicated in small packages. For example, she knows that it's very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn't about the tools. The tips and guidelines in "#SOCIAL MEDIA PR tweet Book01" will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts' book at hand, you can confidently harness the power of social media for your PR messaging. "#SOCIAL MEDIA PR tweet Book01" is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

If your work requires you to present effectively in a business situation, whether to a technical or a non-technical audience, this practical book contains gathered wisdom to ensure that your next presentation gets you the attention and results you want.

Annotation Virtually any middle manager has worked across cultures and geographies with multicultural and global teams. As a result of this shift, almost every organization today is experiencing a massive cultural transformation. This can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally.

It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which leads to stress, a drop in morale, and a loss of engagement and progress in one's career. Successful companies are built on effective relationships both up and down the reporting chain. Conversely, businesses with the greatest chances for success have sometimes faltered simply because they failed to recognize the need to "manage up" the hierarchy. "#MANAGING UP tweet," by organizational experts Tony Deblauwe and Patrick Reilly, is a concise and easy guidebook that helps you successfully navigate the right way to manage your boss to the mutual benefit of both parties and the organization. Each section provides thought provoking and actionable statements that will help you learn how to effectively collaborate with your manager and drive a better connection that positively impacts how each party views job roles, expectations, priorities, and performance. Their concise, direct-to-action tips give you: An overview of the boss-employee relationship How to enter into productive collaboration and negotiation Ways to balance skillful interaction with on-time deliverables Innovative ideas for improving your job satisfaction Even if you and your boss currently have a great relationship, this book shows you how to increase the level of support, success, and satisfaction you receive in your daily work-life. #MANAGING UP tweet cuts to the chase with bite-sized "bytes" of wisdom that reveal how you can build effective communication and rapport upwards that will reverberate throughout your team. Tony Deblauwe, founder of HR4Change, and Patrick Reilly, president of Resources in Action, Inc., have extensive experience working with corporations large and small to coach leaders and employees alike how to manage and optimize human relationships in the workplace. Their quick and valuable read will supercharge your productivity, career, and job satisfaction so that you achieve optimum alignment with your boss and the organization. "#MANAGING UP tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

In "#CORPORATE CULTURE tweet Book01," "S. Chris Edmonds" starts at the very beginning--by showing you how to recognize an organization's culture and identify what a healthy workplace culture looks, acts, and sounds like. This may sound trivial, but it is not. Oftentimes, surface appearances are deceptive and you need to dig a little to learn the truth. An organization that appears healthy and happy may have large numbers of low-productivity, demotivated employees. Conversely an organization that appears to have plateaued or be driven by a handful of strong personalities may, counter to intuition, boast of stellar performers and consistently upbeat results. Having shown you how to recognize a healthy organization, the author uncovers the power of 'boss behavior.' Most of us remember our best boss ever, a person who created a work environment that enabled us to perform at our best while being incredibly satisfied with our boss, team, and work. Chris describes how great bosses behave to ensure that organizational culture standards are maintained and reinforced each day. Just as culture change is hard for individuals, it is difficult for organizations. It takes discipline and effort to focus on culture management day in and day out. Which is why Chris also engages us on accountability behaviors and actions that ensure that the desired organizational culture is embedded and acted upon. Written in the actionable tweet format and demonstrating the value that can be delivered in small packages, "#CORPORATE CULTURE tweet Book01" will find a home on every progressive corporate leader's bookshelf. "#CORPORATE CULTURE tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Within any dynamic business climate, Lean and Six Sigma are symbiotic, perhaps even inseparable. Whereas Six Sigma methodologies are widely accepted as benchmarks for increasing profitability via product/service performance in every constrained area of an organization, Lean is closely associated with speed, efficiency and waste minimization. While meeting modern quality standards, corporations must simultaneously decrease lead times and become ever more proactive to evolving customer urgencies. Therefore, as manufacturing cycles get shorter and innovation accelerates, Six Sigma and Lean need to be integrated using the applied theory of constraints into the business product/service flow as Lean Six Sigma (LSS). Enter "Dr. Shree Nanguneri," with his expertise in LSS methodologies and strategies and experience in LSS deployments across corporations, continents and cultures. In "#LEAN SIX SIGMA tweet Book01," Dr. Shree shares insights with you derived from his team, professional, and personal experiences in LSS deployments. He focuses on DMAIC (Define, Measure, Analyze, Improve and Control), considered the hallmark of the LSS problem solving methodology showing how it is founded upon the premise of common people coming together for a common cause, applying common sense to achieve uncommon results. You will find his teachings equally applicable to diverse spheres including general manufacturing, product prototyping, engineering validation, production trials, final manufacturing launches, call center customer service, website back office management operations, accounts payables or receivables and sales closure cycles. You will understand what makes LSS work, where deployment brittleness could occur and what to watch out for as you speed up your business processes. By using the proven and popular tweet format, Dr. Shree has 'walked his talk.' He has honed his personal technique of transferring knowledge, making the lessons in his book easy to absorb and assimilate. With knowledge that you can immediately apply to your work environment, this book helps you stay on top of the requirement to marry performance with speed and customer requirements so that your processes remain competitive at all times. This handy book will find its nook on every professional's bookshelf. "#LEAN SIX SIGMA tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

Managing IT infrastructure has always been challenging, and virtualization and cloud computing make this even more difficult. Authors Spielvogel, John Haworth, and Sonja Hickey explain how to manage IT infrastructure, while encouraging readers to think a different way about some of their decisions.

Every organization, large or small, expends time and resources in training its partners, vendors, and customers. This is only natural, since it is in the best interest of any organization that its product or service be optimally deployed or consumed. When the value and utility of a company's offering becomes fully appreciated by all stakeholders, then the road to success in marketing and selling becomes that much smoother. In spite of this being common knowledge, training efforts are often less than fruitful because a company's partner or vendor education organization is either loosely structured or not leveraged to its full potential. Training efforts therefore tend to pack a lighter punch than they should, or could. With the right knowledge and insights, companies can streamline processes, increase revenues, and reduce expenses for their customer and partner education organization. In their latest book, "#SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization," corporate veterans "Terry Lydon" and "Mitchell Levy" show you the path to profitable training. Among the wisdom they share are ways to streamline communications and document and measure goals for your organization. Their ready-to-action insights touch upon niche areas like innovative incentives, which could include tying satisfaction surveys to bonuses. As the authors show, several functions in a training department tend to be repetitive, including scheduling resources, communicating with customers, and reporting, and it can take some dogged detective work to identify them all. If you can streamline some or all of these repetitive areas, then it frees executives up for more strategic tasks, such as marketing or sales initiatives. "#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is presented in the accessible and increasingly popular tweet format, a format that allows its readers to pick up bits and pieces of "profitable training" and immediately start to achieve great results. "#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

In the routinely-chaotic world of general management that you live in, you don't have the luxury of reading management books cover to cover, no matter how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Michael Horton wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can still benefit from today's best management wisdom. Next time you're sitting at your desk at a loss for ideas or simply facing the question, 'What do I do next?' pull this handy volume out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.