A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

For a couple of years, Shannon Sorrels has wanted to put out a book about fitness and weight management, a book that's entertaining, motivating and a tad bit pointed, sort of a Dave Barry and Erma Bombeck meets Dr. Oz and Bob Greene -- definitely not your traditional this-is-how-to-lose-weight manual. A multi-degreed certified personal trainer and owner of an award-winning fitness training and nutrition studio in Phoenix, Sorrels has heard every excuse for not exercising and committing to a weight-management program: I?m too busy I?ve been out of town TV was good last night I had to go out to dinner a lot this week I?ve been sick The conference lunch had bad food choices My job is stressful I?m PMSing I?ve been busy I?m backed up (and I don't mean scheduling) They made me a cake I?m too busy I need wine I?m genetically fat My family is sick I?m allergic to South African bee pollen My car is at the shop My dog is sick These are new shoes My metabolism thinks I?m starving My child failed a test Dunkin' Donuts had a sale I usually weigh-in in the morning The soft serve yogurt with Oreo toppings was for calcium I?m too busy My cat is sick Beer helps me relax My tree fell over I forgot to wash my workout clothes I?m tired These are different clothes My pinky nail fell off My fridge died; I had to eat it all The moon is out of phase with Jupiter I?m too busy And to the people who made those excuses, she has wanted to say, then just stay fat.? Sorrels knows of what she speaks. The word ?diet? has been part of her vocabulary since she was 9 years old. She spent many years upset, depressed, frustrated and confused. She lost weight and then gained it back. She read books, listened to tapes and joined programs. She fumbled around until she figured it out, and when she did she changed careers and started Physix. She also found a way to share her thoughts and frustrations: writing. This book isn't a step-by-step weight-loss or fitness plan. There already are plenty of those, and Sorrels doesn't agree with most of them anyway. Instead, it is intended to motivate and entertain, spur some heated debates ? and maybe even put an end to all of the excuses.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.

Don’t waste your time doing workouts that leave large gaps in your strength or load you up with unnecessary, redundant exercises. Take a strategic approach to your workouts by using a proven system that trains strength through each joint’s true full range of motion. Even if you lift, you may still be missing something in your quest to get stronger. Optimal training does not involve training all the muscles; instead, it trains all the ranges (or zones) of each muscle. Many popular exercises work the same muscles the exact same way. Performing redundant exercises is a waste of your time. In Strength Zone Training, renowned personal trainer Nick Tumminello, who has become known as the trainer of trainers, shows you the following: How to build strength through the true full range of motion The redundant exercises you just don’t need to do The exercises to maximize upper body and lower body strength that are missing from your workout The angles most people don’t do exercises for but should The best exercises to include in your program to train each muscle group A better strategy to follow when choosing your exercises Beginner and advanced workout plans for any schedule You’ll find exercises addressing every area of the body, with details on how to perform the exercise as well as coaching tips. Select exercises are depicted with a hybrid of photo and art highlighting the movements, or zones, that provide a training stimulus. You will learn how to combine exercises within a workout in a smarter and more strategic way to collectively train through a full range of motion—resulting in not just an improvement in physique but also an improvement in performance and a reduction in injury risk. In addition to the exercises, you’ll find four chapters of easy-to-follow workout plans you can immediately use at the gym. You can select a fully comprehensive workout plan that is right for you, regardless of your training level or weekly schedule. Strength Zone Training is the blueprint for building muscle with a purpose, making it simple to create workout programs that eliminate exercise redundancy and use full range of motion so you can build a body that is all-around stronger and more durable. Choose your exercises and get ready to dominate! Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Profit First for Microgyms adapts the simple cash flow method revealed in Mike Michalowicz's bestselling book, Profit First, to help you become profitable from your next deposit. Using humor and true stories about his clients and his own microgym, John Briggs offers a step-by-step plan to help transform your microgym into a profitable business.

Is your professional fitness career gasping for breath? Discover a simple hybrid approach to bulk up your financial prospects. Does the commercial side of personal training get you sweating? Are you tired of putting in reps without receiving monetary gains? Don't know how to start expanding your online influence? Business coaches and bestselling authors Chris and Eric Martinez are the "Dynamic Duo" of developing multifaceted fitness institutions. They've helped countless customers turn around their health habits and hundreds of online coaches bring in six-figure incomes. And now they're here to help you cultivate a CEO mindset and propel your passion into wealth. Rise of the Fit Pros: Create More Income, Influence, Impact, and Independence is the powerful one-two punch for simultaneously growing your coaching venture online and in-person. Inside, the Dynamic Duo set out the step-by-step moves you'll use to motivate your base, establish an internet presence, and skyrocket your profits. Through client success stories, the Martinez's show you how to develop the winning mentality you need to rise above the competition and achieve the independent life of your dreams. In Rise of the Fit Pros, you'll discover: The motivation to push your coaching business onto the web and up to the next level How to build your enterprise around your lifestyle to track what really matters Easily implementable steps and formulas to keep the cash coming Inspirational client examples to help supplement your service Practical exercises, frameworks, concepts, and much, much more! Rise of the Fit Pros: Create More Income, Influence, Impact, and Independence is your guidebook to bullet-proofing your workout business. If you like easy-to-follow steps, being your own boss, and generating income through inspiration, then you'll love Chris and Eric Martinez's well-toned fundamentals. Buy Rise of the Fit Pros to toughen up your profit today!

Does Anyone Else Want to Be a Highly Successful Personal Trainer-And Truly Live Your Dream? Most folk who embark on a career as a trainer, do so initially out of a personal passion for fitness and a strong desire to help other achieve results. Be it weight loss, conditioning, strength gains, flexibility or enhanced performance. But a passion for working out and an earnest desire to help others-alone-does not a successful personal trainer make. The sad fact is that the turn over rate for personal trainers after one year is over 80%. Why? It''s almost always because the trainer didn''t have a proper understanding of the BUSINESS of being a fitness professional. The bottom line is that without the appropriate success blueprint, the most skilled and knowledgeable personal trainer is usually doomed to failure. Unfortunately, until now, there has been no such battle-tested blueprint available either to the novice trainer or the professional struggling to stay alive. Now, however that''s all changed, thanks to Danny Kavadlo''s Everybody Needs Training. Follow the hard-earned wisdom within these pages and failure will no longer be an option. Danny Kavadlo''s training helped me to discover strengths I never knew I had, and I can take those lessons with me wherever I go, for the rest of my life. The wisdom and insight contained in Everybody Needs Training not only relates to being a successful fitness trainer, but can be applied for peace and success in many of life''s ventures. Danny is the best!-ELIZABETH GILBERT, #1 New York Times Best Selling Author, Eat, Pray, Love. One of TIME Magazine''s 100 Most Influential People in the World Everybody Needs Training is quite ''something.'' I don''t think I have ever seen this kind of depth in the field. It''s both obvious and ''wow'' as you read it. Amazing stuff. It fills a gap in the community that, frankly, surprises me no one has really filled.-DAN JOHN, author, Never Let Go Christmas wishes DO come true.Danny Kavadlo has written a training book! Imagine if you could squeeze all the hard-earned wisdom, secrets and tactics of one of the world''s hottest personal trainers between the covers of a beautifully illustrated tell-all manual, and you have imagined Everybody Needs Training. Like Danny himself, this groundbreaking book is incredibly smart, brutally honest, laugh-out-loud funny, and totally out of left fieldif you train others (casually or professionally), want a career training others, or if you just love the now-famous Kavadlo approach to getting in shape, you owe it to yourself to grab a copy of this masterpiece. I cannot recommend it highly enough.-PAUL WADE, author of Convict Conditioning Danny Kavadlo strikes the right tone: if you are built for it, personal training is one hell-of-a-satisfying career: do it right and you are literally transforming people''s bodies and lives. So if you think you''re built for it and considering jumping into the shark tank of personal training, Everybody Needs Training will be invaluable. And the tattooed Gonzo vibe is priceless.-MARTY GALLAGHER, author of The Purposeful Primitive, 3-time World Masters Powerlifting Champion Danny Kavadlo has personally helped me become a more successful trainer and coach. I cannot recommend Everybody Needs Training enough. It''s the best book I''ve ever seen on the subject of being a professional trainer.-ADEL GABER, World Class Trainer & 3-Time Olympic Wrestling Coach Everybody Needs Training is a must-read for every personal trainer wanting to take it to the next level, and everyone who has ever dreamed of becoming a personal trainer. This book allows you to get inside the genius PT mind of Danny Kavadlo, a master of his craft, speaking off the cuff to you about training-priceless!-ERRICK MCADAMS, Personal Trainer, Model, Fitness Personality A solid collection of tried-and-true best practices that can help personal trainers on any level reach their full potential in their chosen field. -ROLANDO GARCIA, RKC II, CK-FMS