A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.

If freedom is your goal dont lose sight of it. Money management is the area that concerns fitness professionals the most and the area on which they focus the least. Its the subject that causes the most distress. There is no reason why you should have to work frantically all your life. You can work smart, work less and earn more money. Discover the Secret: Making money as a fitness professional offers an insight which will aid fitness professionals in creating a system that enables you to learn how to manage your money, how to invest that money and how to make it work for you; instead of you working for money. This book covers many aspects of the business of personal trainers ranging from how to change your behaviour about money, your money personality, how to design an effective system so that you can earn money even when you are not working. It also explores the benefits of become financial literate, how set up your price and present it effectively, determine how many sessions you need to sell in order to stay in business, how much income tax do you pay as well as National insurance Contribution and much more.

Profit First for Microgyms adapts the simple cash flow method revealed in Mike Michalowicz's bestselling book, Profit First, to help you become profitable from your next deposit. Using humor and true stories about his clients and his own microgym, John Briggs offers a step-by-step plan to help transform your microgym into a profitable business.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional will empower you to build your business from the bottom up and keep it growing-all while maintaining your love of serving your clients and members. This book will free you from the ups and downs of the fitness world and help you reach more people than ever before.

The Fit Pro's No BS Guide to Six Figures: If you would like to build an online fitness business that generates six figures in six months and achieve the freedom to spend more time with your family, travel the world, and enjoy all of life's greatest pleasures, then this will be the most important book you ever read.Inside Online Fitness Profits, You Will Learn: -5 mistakes all Online Fitness Business owners make (I can guarantee you're making one of these mistakes right now).-The 7-step profit accelerator formula that'll take your online business form 0-6 figures in 6 months.-How to work as much (or as little) as you want, and still make tons of money.-The only 4 pages your website NEEDS to have to generate a six-figure income.-A networking hack so effective, it feels like you're cheating (affiliates will be begging to promote your product).-A secret "back door" approach to making more sales without even logging onto your computer.-How to make money by giving away free stuff.-A scientifically proven way (discovered by a professor at Arizona State University) to get people to buy from you over and over again.-The one weird trick used by every 7-Figure online fitness business owner that is proven to double your sales.-Amazon's profit maximization sequence to double, triple, or even quadruple the amount of money you make from each new customer.-And much, much more...Who Are Jason Maxwell and Alain Gonzalez?They are the renegade duo of the online fitness space paving a way for digital newbies to become six-figure earners in six months or less. Between the two, they've generated millions of dollars from their own online fitness businesses and they want to show you exactly how they did i

Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com

For a couple of years, Shannon Sorrels has wanted to put out a book about fitness and weight management, a book that's entertaining, motivating and a tad bit pointed, sort of a Dave Barry and Erma Bombeck meets Dr. Oz and Bob Greene -- definitely not your traditional this-is-how-to-lose-weight manual. A multi-degreed certified personal trainer and owner of an award-winning fitness training and nutrition studio in Phoenix, Sorrels has heard every excuse for not exercising and committing to a weight-management program: I?m too busy I?ve been out of town TV was good last night I had to go out to dinner a lot this week I?ve been sick The conference lunch had bad food choices My job is stressful I?m PMSing I?ve been busy I?m backed up (and I don't mean scheduling) They made me a cake I?m too busy I need wine I?m genetically fat My family is sick I?m allergic to South African bee pollen My car is at the shop My dog is sick These are new shoes My metabolism thinks I?m starving My child failed a test Dunkin' Donuts had a sale I usually weigh-in in the morning The soft serve yogurt with Oreo toppings was for calcium I?m too busy My cat is sick Beer helps me relax My tree fell over I forgot to wash my workout clothes I?m tired These are different clothes My pinky nail fell off My fridge died; I had to eat it all The moon is out of phase with Jupiter I?m too busy And to the people who made those excuses, she has wanted to say, then just stay fat.? Sorrels knows of what she speaks. The word ?diet? has been part of her vocabulary since she was 9 years old. She spent many years upset, depressed, frustrated and confused. She lost weight and then gained it back. She read books, listened to tapes and joined programs. She fumbled around until she figured it out, and when she did she changed careers and started Physix. She also found a way to share her thoughts and frustrations: writing. This book isn't a step-by-step weight-loss or fitness plan. There already are plenty of those, and Sorrels doesn't agree with most of them anyway. Instead, it is intended to motivate and entertain, spur some heated debates ? and maybe even put an end to all of the excuses.

An inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein®. How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a £500 overdraft and turn it into more than £350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe's number one online brand using nothing more than his own limited resources and the right mindset. Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein® rapidly into a top international, award-winning brand. In Bootstrap Your Life, Oliver doesn't just share his journey but uses simple language to break down every aspect of his thinking, providing a thorough step-by-step guide on how to think like an entrepreneur. His approach to marketing, innovation, strategy, leadership and other key elements are explained in great detail using memorable analogies that anyone can relate to. Oliver explains how bootstrapping his life catapulted him from an ordinary life in the suburbs of Greater Manchester to being included in the Sunday Times Rich List with a personal net worth of over a third of a billion pounds. His message is clear: bootstrap your life!