For each name Osborn provides a history, number, astrological sign, color, stone, element, and herb.

A fascinating name dictionary that features the literal meaning of people's first names, the character quality implied by the name, and an applicable Scripture verse for each name listed.

What accounts for our tastes? Why and how do they change over time? Stanley Lieberson analyzes children's first names to develop an original theory of fashion. He disputes the commonly-held notion that tastes in names (and other fashions) simply reflect societal shifts.

Personal names used by the Waswahili people and their meaning

Designed to be used by children in their first six months of school PM Starters One and Two

A beautifully packaged full-color collection of literary tattoos and short personal essays, The Word Made Flesh is an intimate but anonymous confessional book, in the vein of thought-provoking anthologies like PostSecret and Not Quite What I Was Planning. Gorgeous photographs and candid commentary are collected by authors Eva Talmadge—whose short story “The Cranes” was cited as Notable Nonrequired Reading of 2008 in Dave Eggers’ Best American Nonrequired Reading 2009—and Justin Taylor, author of Everything Here Is the Best Thing Ever, and editor of the acclaimed short fiction anthology, The Apocalypse Reader.

The New Latino Studies Reader is designed as a contemporary, updated, multifaceted collection of writings that bring to force the exciting, necessary scholarship of the last decades. Its aim is to introduce a new generation of students to a wide-ranging set of essays that helps them gain a truer understanding of what itÕs like to be a Latino in the United States. Ê With the reader, students explore the sociohistorical formation of Latinos as a distinct panethnic group in the United States, delving into issues of class formation; social stratification; racial, gender, and sexual identities; and politics and cultural production. And while other readers now in print may discuss Mexican Americans, Puerto Ricans, Cubans and Central Americans as distinct groups with unique experiences, this text explores both the commonalities and the differences that structure the experiences of Latino Americans. Timely, thorough, and thought-provoking, The New Latino Studies Reader provides a genuine view of the Latino experience as a whole. Ê

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

Winner of the Premio Reina Sofia for Poetry Poems of effervescent grace from one of the best-known and best-loved poets of Portugal With the elliptical looping of a butterfly alighting on one’s sleeve, the poems of Ana Lui´sa Amaral arrive as small hypnotic miracles. Spare and beautiful in a way reminiscent both of Szymborska and of Emily Dickinson (it comes as no surprise that Amaral is the leading Portuguese translator of Dickinson), these poems—in Margaret Jull Costa’s gorgeous English versions—seamlessly interweave the everyday with the dreamlike and ask “What’s in a name?”

An unprepared understudy is forced to take the stage with her secret crush in this romantic YA comedy of errors from author Shani Petroff.