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Published by the manufacturers of Gold Medal Flour, this 1910 cookbook contains recipes for making soups, entrées and desserts with the famous brand of flour. A wide selection of baking recipes are found within, including breads, rolls, shortcakes, waffles, doughnuts, pastries and cakes. It also includes an impassioned article that advocates the health benefits of baking and eating of white bread.

Celebrate Betty Crocker's 100th birthday with more than 100 of her best recipes Betty Crocker is 100! To celebrate a century of helping American home cooks get food on the table, Betty Crocker is sharing 100 of her best recipes that have fed and nourished every generation since 1921. Each recipe in this heirloom book is a cherished favorite that's easy to make and difficult to fail, and each includes a note for a closer look at the American icon. With a full range of recipes, from breads and hearty casseroles to decadent cakes and sweets, Betty's Best 100 is sure to be as treasured in your kitchen as Betty Crocker is.

IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.

The recipes that are contained in this 1908 cookbook by Miss Parloa were, for the most part, created specifically for this work.

Includes over 1,000 recipes with complete nutrition information, food history, special helps, time-saving recipes and ideas, and charts of yields and equivalents.

“An elegant, meticulously researched, and eminently readable history of the books that define us as Americans. For history buffs and book-lovers alike, McHugh offers us a precious gift.”—Jake Halpern, Pulitzer Prize winner and New York Times bestselling author “With her usual eye for detail and knack for smart storytelling, Jess McHugh takes a savvy and sensitive look at the 'secret origins' of the books that made and defined us. . . . You won't want to miss a one moment of it.”—Brian Jay Jones, author of Becoming Dr. Seuss and the New York Times bestselling Jim Henson The true, fascinating, and remarkable history of thirteen books that defined a nation Surprising and delightfully engrossing, Americanon explores the true history of thirteen of the nation’s most popular books. Overlooked for centuries, our simple dictionaries, spellers, almanacs, and how-to manuals are the unexamined touchstones for American cultures and customs. These books sold tens of millions of copies and set out specific archetypes for the ideal American, from the self-made entrepreneur to the humble farmer. Benjamin Franklin’s Autobiography, How to Win Friends and Influence People, Webster's Dictionary, Emily Post’s Etiquette: Americanon looks at how these ubiquitous books have updated and reemphasized potent American ideals—about meritocracy, patriotism, or individualism—at crucial moments in history. Old favorites like the Old Farmer’s Almanac and Betty Crocker’s Picture Cook Book are seen in this new way—not just as popular books but as foundational texts that shaped our understanding of the American story. Taken together, these books help us understand how their authors, most of them part of a powerful minority, attempted to construct meaning for the majority. Their beliefs and quirks—as well as personal interests, prejudices, and often strange personalities—informed the values and habits of millions of Americans, woven into our cultural DNA over generations of reading and dog-earing. Yet their influence remains uninvestigated--until now. What better way to understand a people than to look at the books they consumed most, the ones they returned to repeatedly, with questions about everything from spelling to social mobility to sex. This fresh and engaging book is American history as you’ve never encountered it before.