Includes over 1,000 recipes with complete nutrition information, food history, special helps, time-saving recipes and ideas, and charts of yields and equivalents.

A special edition of the favorite cookbook features a special holiday section that contains a host of recipes, photographs, menus, and tips for the Halloween, Thanksgiving, Hanukkah, Christmas, and New Year's holidays, along with more than one thousand classic and contemporary recipes in the regular sections.

IN 1945, FORTUNE MAGAZINE named Betty Crocker the second most popular American woman, right behind Eleanor Roosevelt, and dubbed Betty America's First Lady of Food. Not bad for a gal who never actually existed. "Born" in 1921 in Minneapolis, Minnesota, to proud corporate parents, Betty Crocker has grown, over eight decades, into one of the most successful branding campaigns the world has ever known. Now, at long last, she has her own biography. Finding Betty Crocker draws on six years of research plus an unprecedented look into the General Mills archives to reveal how a fictitious spokesperson was enthusiastically welcomed into kitchens and shopping carts across the nation. The Washburn Crosby Company (one of the forerunners to General Mills) chose the cheery all-American "Betty" as a first name and paired it with Crocker, after William Crocker, a well-loved company director. Betty was to be the newest member of the Home Service Department, where she would be a "friend" to consumers in search of advice on baking -- and, in an unexpected twist, their personal lives. Soon Betty Crocker had her own national radio show, which, during the Great Depression and World War II, broadcast money-saving recipes, rationing tips, and messages of hope. Over 700,000 women joined Betty's wartime Home Legion program, while more than one million women -- and men -- registered for the Betty Crocker Cooking School of the Air during its twenty-seven-year run. At the height of Betty Crocker's popularity in the 1940s, she received as many as four to five thousand letters daily, care of General Mills. When her first full-scale cookbook, Betty Crocker's Picture Cook Book, or "Big Red," as it is affectionately known, was released in 1950, first-year sales rivaled those of the Bible. Today, over two hundred products bear her name, along with thousands of recipe booklets and cookbooks, an interactive website, and a newspaper column. What is it about Betty? In answering the question of why everyone was buying what she was selling, author Susan Marks offers an entertaining, charming, and utterly unique look -- through words and images -- at an American icon situated between profound symbolism and classic kitchen kitsch.

Celebrate Betty Crocker's 100th birthday with more than 100 of her best recipes Betty Crocker is 100! To celebrate a century of helping American home cooks get food on the table, Betty Crocker is sharing 100 of her best recipes that have fed and nourished every generation since 1921. Each recipe in this heirloom book is a cherished favorite that's easy to make and difficult to fail, and each includes a note for a closer look at the American icon. With a full range of recipes, from breads and hearty casseroles to decadent cakes and sweets, Betty's Best 100 is sure to be as treasured in your kitchen as Betty Crocker is.

Whether starting from scratch with the basics of measuring and kitchen safety or creating a meal for the family, Betty Crocker Kids Cook is both teacher and creative outlet. Betty Crocker has been helping kids in the kitchen since 1957 with the publication of Betty Crocker’s Boys and Girls Cookbook. Betty CrockerKids Cook provides the same blend of teaching and creativity, helping today’s kids learn to cook and have fun at the same time. The book has 66 I-want-to-make-that recipes, plus engaging illustrations and photos of each recipe that blend whimsy and practicality. The book covers Breakfast, Lunch, Snacks, Dinner and Desserts as well as kitchen essentials, including cooking safety and nutrition basics. This is the book that will teach kids to feel comfortable in the kitchen, whether assembling a healthy snack like Strawberry-Orange Smoothies or whipping up a dinner of Impossibly Easy Mini Chicken Pot Pies with Fresh Fruit Frozen Yogurt Pops for dessert.

A captivating collection that celebrates the wonderful recipes from the Betty Crocker archives in a package that appeals to the modern cook Betty Crocker Lost Recipes is the ultimate treasure for the most devoted Betty Crocker fans, as well as cooks who are interested in recipes with a retro/nostalgic twist. Eighty percent of the book includes tried-and-true recipes that simply aren’t in today’s cooking repertoire—mainly from-scratch recipes that are hard to find. Twenty percent is a fun look back at some of the cooking customs of the past that may not be worth repeating, but are worth remembering. Features include ideas like “How to Throw a Hawaiian Tiki Party,” and the robust introductory pages contain interesting stories, anecdotes, and artwork from Betty Crocker’s history. Recipes are carefully curated to ensure that they are still relevant, achievable, and made with available ingredients—think Beef Stroganoff, Chicken à la King, Waldorf Salad, and Chiffon Cake. These lost recipes are ready to grace the tables of a whole new generation of cooks.

Betty Goes Vegan is a comprehensive guide to creating delicious meals for today's vegan family, with 500 mouth-watering and nutritious recipes. This must-have cookbook features recipes inspired by The Betty Crocker Cookbook, as well as hundreds of original, never-before-seen recipes sure to please even meat-eaters. It also offers insight into why Betty Crocker has been an icon in American cooking for so long-- and why she still represents a certain style of the modern super-woman nearly 100 years after we first met her. With new classics for breakfast, lunch, dinner, and dessert, including omelets, stews, casseroles, and brownies, Betty Goes Vegan is the essential handbook every vegan family needs.

Featuring easy-to-find ingredients, a collection of more than four hundred dishes for every occasion includes complete nutritional information and healthy eating goals.

Author of the forthcoming What She Ate: Six Remarkable Women and the Food That Tells Their Stories (Summer 2017) In this captivating blend of culinary history and popular culture, the award-winning author of Perfection Salad shows us what happened when the food industry elbowed its way into the kitchen after World War II, brandishing canned hamburgers, frozen baked beans, and instant piecrusts. Big Business waged an all-out campaign to win the allegiance of American housewives, but most women were suspicious of the new foods—and the make-believe cooking they entailed. With sharp insight and good humor, Laura Shapiro shows how the ensuing battle helped shape the way we eat today, and how the clash in the kitchen reverberated elsewhere in the house as women struggled with marriage, work, and domesticity. This unconventional history overturns our notions about the ’50s and offers new thinking on some of its fascinating figures, including Poppy Cannon, Shirley Jackson, Julia Child, and Betty Friedan.

Here is the complete cooky book-more than 450 recipes, dozens of appetizing full-color photographs, and many how-to-do-it sketches. This treasury of cooky baking embraces all tastes-from the old-fashioned and traditional to the new and sophisticated. Plus a large section devoted entirely to holiday cookies. Fun to use. . .perfect to give. Here's the classic treasury of cookie baking that so many people grew up with: the beloved 1963 edition of Betty Crocker's Cooky Book, now in a brand-new, authentic facsimile of the original book. Remember baking cookies with Mom or Grandma when you were a kid? The wonderful smell, the spatulas to lick and, best of all, delicious cookies you'd helped to make yourself? If you grew up baking with Betty Crocker, then you probably had this book, filled with all your favorites-from Chewy Molasses Cookies to Chocolate Crinkles to Toffee Squares and many more! Now, with this authentic reproduction of the original 1963 edition, you can relive those moments, taste the cookies you grew up with and share them with your loved ones. All the charm of the original and all the great recipes are here. Turn to Betty Crocker's Cooky Book to find: * An authentic facsimile of the classic 1963 edition packed with all your favorite cookie recipes * Over 450 recipes, dozens of nostalgic color photographs and charming how-to sketches * Scrumptious recipes for Holiday Cookies (dozens of Christmas specialties), Family Favorites (for lunchtime, snacktime, anytime), Company Best Cookies (fancy enough for company) and much more This book is a great gift for new and experienced bakers alike. Only one family copy of this favorite cookbook? Now everyone can have a copy of this classic book!