In 2001, Ethiopian Television aired a documentary about a small, rural village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist. The documentary radically challenged prevailing images of Ethiopia as a gender-conservative and aid-dependent place, and Awra Amba became a symbol of gender equality and sustainable development in Ethiopia and beyond. Village Gone Viral uses the example of Awra Amba to consider the widespread circulation and use of modeling practices in an increasingly transnational and digital policy world. With a particular focus on traveling models—policy models that become "viral" through various vectors, ranging from NGOs and multilateral organizations to the Internet—Marit Tolo Østebø critically examines the hidden dimensions of models and model making. While a policy model may be presented as a "best practice," one that can be scaled up and successfully applied to other places, the local impacts of the model paradigm are far more ambivalent—potentially increasing social inequalities, reinforcing social stratification, and concealing injustice. With this book, Østebø ultimately calls for a reflexive critical anthropology of the production, circulation, and use of models as instruments for social change.

In Alisha Rai’s second novel in her Modern Love series, a reclusive investor goes viral, shoving her into the world's spotlight—and into the arms of the bodyguard she’s been pining for… OMG! Wouldn’t it be adorable if he’s her soulmate??? I don’t see any wedding rings Breaking: #CafeBae and #CuteCafeGirl went to the bathroom AT THE SAME TIME!!! One minute, Katrina King’s enjoying an innocent conversation with a random guy at a coffee shop; the next, a stranger has live-tweeted the entire encounter with a romantic meet-cute spin and #CafeBae has the world swooning. Going viral isn't easy for anyone, but Katrina has painstakingly built a private world for herself, far from her traumatic past. Besides, everyone has it all wrong...that #CafeBae bro? He isn't the man she's hungry for. He's got a to die for. With the internet on the hunt for the identity of #CuteCafeGirl, Jas Singh, bodyguard and possessor of the most beautiful eyebrows Katrina's ever seen, offers his family's farm as a refuge. Alone with her unrequited crush feels like a recipe for hopeless longing, but Katrina craves the escape. She's resigned to being just friends with Jas--until they share a single electrifying kiss. Now she can't help but wonder if her crush may not be so unrequited after all...

A quartet of audacious fictions that capture the pathos and absurdity of life in the age of the internet *A New York Times Book Review Editors' Choice* * One of Flavorwire's "50 Books That Define the Past Five Years in Literature" A spectacularly talented young writer has returned from the present with Four New Messages, urgent and visionary dispatches that seek to save art, sex, and even alienation from corporatism and technology run rampant. In "Emission," a hapless drug dealer in Princeton is humiliated when a cruel co-ed exposes him exposing himself on a blog gone viral. "McDonald's" tells of a frustrated pharmaceutical copywriter whose imaginative flights fail to bring solace because of a certain word he cannot put down on paper. In "The College Borough" a father visiting NYU with his daughter remembers a former writing teacher, a New Yorker exiled to the Midwest who refuses to read his students' stories, asking them instead to build a replica of the Flatiron Building. "Sent" begins mythically in the woods of Russia, but in a few virtuosic pages plunges into the present, where an aspiring journalist finds himself in a village that shelters all the women who've starred in all the internet porn he's ever enjoyed. Highbrow and low-down, these four intensely felt stories explain what happens when the virtual begins to colonize the real -- they harness the torrential power and verbal dexterity that have established Cohen as one of America's most brilliant younger writers.

Music videos, internet stars, and blackmail - join Claudia and Reese in the fourth hilarious TAPPER TWINS tale from author and scriptwriter, Geoff Rodkey. The time is right for Claudia to share her music with the world, to take her career to the next level, to become a star! But why is no one watching her video? And how did her brother Reese become internet-famous - overnight - without even trying? The Tapper Twins are at war again and this time it's going viral. An up-to-the-minute middle-grade comedy with integrated illustrations, perfect for fans of DIARY OF A WIMPY KID.

When Ash gets kicked off her school's news show, she becomes a renegade reporter--and makes a big discovery about technology and her fellow students' privacy. Ash and her friends are reporters. They were ready to lead their school news show, The News at Nine, sponsored by Van Ness Media, when an unfortunate incident involving a dancing teacher, an irresponsibly reported story, and a viral video got them kicked off the crew. So Ash, Maya, and Brielle decide to start their own news show, The Underground News. And soon they stumble on a big lead: Van Ness Media, the educational company that provides their school's software, has been gathering data from all the kids at school. Their drawings, their journals, even their movements are being recorded and cataloged by Van Ness Media. But why? Ash and her friends are determined to learn the truth and report it.

In this timely, call-to-action contemporary middle grade novel from Claire Swinarski, author of What Happens Next, a twelve-year-old girl must face herself, and the truth, after her participation in a bullying incident goes viral. Kate McAllister is desperate for a change. Something to hit refresh and erase the pain of her mother leaving town without her. So when a group of popular girls folds Kate into their clique, it feels like the answer to all her problems—even if it means ditching Haddie, her childhood bestie. But when Kate’s new friends decide that Haddie is their next target, Kate becomes a passive participant in a cruel incident that could have killed Haddie…had Kate not stepped in, at the last minute, and saved her. The next day, a cell phone video of the rescue goes viral, and Kate is hailed a hero. But Kate knows the truth—she was part of the problem—and it’s only a matter of time until the full version of the video is released and everyone knows it too. With so much at stake, Kate must decide who she wants to be: a liar, a follower, or someone greater.

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.

A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and neither of their lives will ever be the same. Although they are next-door neighbors in New Haven, they come from different worlds. Elise grew up in a housing project without a father and didn’t graduate from high school; Jamey is a junior at Yale, heir to a private investment bank fortune and beholden to high family expectations. Nevertheless, the attraction is instant, and what starts out as sexual obsession turns into something greater, stranger, and impossible to ignore. The couple moves to Manhattan in search of a new life, and White Fur follows them as they wander through Newport mansions and East Village dives, WASP-establishment yacht clubs and the grimy streets below Canal Street, fighting the forces determined to keep them apart. White Fur combines the electricity of Less Than Zero with the timeless intensity of Romeo and Juliet in this searing, gorgeously written novel that perfectly captures the ferocity of young love.

Hurt people hurt people. Say there was a novel in which Holden Caulfield was an alcoholic and Lolita was a photographer’s assistant and, somehow, they met in Bright Lights, Big City. He’s blinded by love. She by ambition. Diary of an Oxygen Thief is an honest, hilarious, and heartrending novel, but above all, a very realistic account of what we do to each other and what we allow to have done to us.

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