Over 750 full-color photos featuring thousands of items. Chapters include storage, repairing, histories, and much more. Items photographed have interesting facts and values listed for the Christmas enthusiast.

A great addition to your tree-trimming party, the Lit Like a Christmas Tree Ornament Book from Galison includes 10 pop-out colorful ornaments and 10 festive cocktail recipes. * Size: 5 x 5 x 1.25" * 10 Illustrated Cocktail Ornaments * 10 Festive Cocktail Recipes * Foiled cover * 20 pages

Delightful Decorations and Gifts to Make with Your Scroll Saw Create holiday masterpieces for the home, family and friends with the tried-and-true scroll saw projects and patterns from the archives of Scroll Saw Woodworking & Crafts. This collection of holiday favorites features fretwork, compound-cuts, intarsia, and inlay projects for ornaments, wreaths, Santas, portraits, candleholders and more. Big Book of Christmas Ornaments and Decorations also features a stunning gallery of work. Readers will gain information and inspiration from some of scrolling's leading experts including Judy Gale Roberts, Kathy Wise, Sue Mey, Paul Meisel, John Nelson, Theresa Ekdom, Tom Sevy, Volker Arnold, and more. There is a project inside Big Book of Christmas Ornaments and Decorations for everyone, from beginners to advanced craftsmen. With step-by-step instructions and color photos, readers are guaranteed a very merry scrolling experience. Some of the projects inside: " Vintage Fretwork Sleigh Scene " Poinsettia Wreath " Inlay Snowman Ornaments " 12-Piece Intarsia Nativity Set " Christmas Card Tree

They sparkle, they shine--they light up the tree and the eyes of all who look upon them: therein lies the beauty of Christmas ornaments. Across these pages in richly detailed photographs are a merrily glistening array of some of the most creative, clever, and exquisite ornaments ever produced. A lively introduction explains the tradition of decorating trees, and gives the history of ornaments from the first commercially marketed ones (made possible by a new glass-blowing process) to the silver balls and garlands produced by newly arrived immigrants to the United States to modern designs fashioned out of Styrofoam and satin. The authors also look at some homemade treasures, including designs on paper and food-based decorations such as cookies, pretzels, and marzipan.

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.

Harlequin Special Edition brings you three new titles for one great price, available now! These are heartwarming, romantic stories about life, love and family. This Harlequin Special Edition bundle includes A Weaver Christmas Gift by Allison Leigh, The Soldier’s Holiday Homecoming by Judy Duarte and Santa’s Playbook by Karen Templeton. Look for 6 compelling new stories every month from Harlequin Special Edition!