Survey of the process of commercializing Stratford-upon-Avon, which began in a small way in the century after Shakespeare's death & has been growing steadily ever since. The authors write in entertaining fashion, demolishing legends with a light but firm touch. Illus.

Selling Shakespeare tells a story of Shakespeare's life and career in print, a story centered on the people who created, bought, and sold books in the early modern period. The interests and investments of publishers and booksellers have defined our ideas of what is 'Shakespearean', and attending to their interests demonstrates how one version of Shakespearean authorship surpassed the rest. In this book, Adam G. Hooks identifies and examines four pivotal episodes in Shakespeare's life in print: the debut of his narrative poems, the appearance of a series of best-selling plays, the publication of collected editions of his works, and the cataloguing of those works. Hooks also offers a new kind of biographical investigation and historicist criticism, one based not on external life documents, nor on the texts of Shakespeare's works, but on the books that were printed, published, sold, circulated, collected, and catalogued under his name.

Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.

Shakespeare and Tourism provides a dialogical mapping of Shakespeare studies and touristic theory through a collection of essays by scholars on a wide range of material. This volume examines how Shakespeare tourism has evolved since its inception, and how the phenomenon has been influenced and redefined by performance studies, the prevalence of the World Wide Web, developments in technology, and the globalization of Shakespearean performance. Current scholarship recognizes Shakespearean tourism as a thriving international industry, the result of centuries of efforts to attribute meanings associated with the playwright’s biography and literary prestige to sites for artistic pilgrimage and the consumption of cultural heritage. Through bringing Shakespeare and tourism studies into more explicit contact, this collection provides readers with a broad base for comparisons across time and location, and thereby encourages a thorough reconsideration of how we understand both fields.

The Book the Shakespeare Birthplace Trust Doesn't Want You to Read: Shakespeare Beyond Doubt? Never has the case against the Stratford man been made so clear and compelling. Unsettled by the growing success of the Shakespeare Authorship Coalition and its online Declaration of Reasonable Doubt About the Identity of William Shakespeare, the Shakespeare Birthplace Trust in Stratford-upon-Avon has published a book insisting that the identity of the author William Shakespeare is "beyond doubt." In this withering reply a dozen scholars expose the bankruptcy of this claim and challenge the Birthplace Trust to stand and defend its position under cross-examination in a televised mock trial. "Authorities tell us there is no doubt that Shakespeare wrote Shakespeare. Should we trust them? This book comes at a critical time, with defenders of orthodoxy deceiving the public about how weak their case really is. It is time for a serious re-examination of the evidence. This book does just that." - Richard Waugaman, M.D., Clinical Professor of Psychiatry; Faculty Expert on Shakespeare for Media Contacts, Georgetown University, Washington, D. C.

Shakespeare has made the big time. No less than the Beatles or Liberace, Elvis Presley or Mick Jagger, Shakespeare is big-time in the idiomatic sense of cultural success and widespread notoriety. Not only has he achieved canonical status, Shakespeare is a contemporary celebrity. His artistic distinction and aptitude for controversy constantly keeps his name in the public eye. Bristol debates Shakespeare's cultural authority, and clarifies the semantics of his name in our culture. Big-Time Shakespeare suggests his plays represent the pathos of our civilisation with extraordinary force and clarity. Shakespeare's contradictory understanding of the social and cultural past is also examined with close analysis of The Winter's Tale, Othello, and Hamlet.

From the entry of Shakespeare's birth in the Stratford church register to a Norwegian production of Macbeth in which the hero was represented by a tomato, this enthralling and splendidly illustrated book tells the story of Shakespeare's life, his writings, and his afterlife. Drawing on a lifetime's experience of studying, teaching, editing, and writing about Shakespeare, Stanley Wells combines scholarly authority with authorial flair in a book that will appeal equally to the specialist and the untutored enthusiast. Chapters on Shakespeare's life in Stratford and in London offer a fresh view of the development of the writer's career and personality. At the core of the book lies a magisterial study of the writings themselves--how Shakespeare set about writing a play, his relationships with the company of actors with whom he worked, his developing mastery of the literary and rhetorical skills that he learned at the Stratford grammar school, the essentially theatrical quality of the structure and language of his plays. Subsequent chapters trace the fluctuating fortunes of his reputation and influence. Here are accounts of adaptations, productions, and individual performances in England and, increasingly, overseas; of great occasions such as the Garrick Jubilee and the tercentenary celebrations of 1864; of the spread of Shakespeare's reputation in France and Germany, Russia and America, and, more recently, the Far East; of Shakespearian discoveries and forgeries; of critical reactions, favorable and otherwise, and of scholarly activity; of paintings, music, films and other works of art inspired by the plays; of the plays' use in education and the political arena, and of the pleasure and intellectual stimulus that they have given to an increasingly international public. Shakespeare, said Ben Jonson, was not of an age but for all time. This is a book about him for our time.

This innovative collection explores uses of Shakespeare in a wide variety of 21st century contexts, including business manuals, non-literary scholarship, database aggregation, social media, gaming, and creative criticism. Essays in this volume demonstrate that users’ critical and creative uses of the dramatist’s works position contemporary issues of race, power, identity, and authority in new networks that redefine Shakespeare and reconceptualize the ways in which he is processed in both scholarly and popular culture. While The Shakespeare User contributes to the burgeoning corpus of critical works on digital and Internet Shakespeares, this volume looks beyond the study of Shakespeare artifacts to the system of use and users that constitute the Shakespeare network. This reticular understanding of Shakespeare use expands scholarly forays into non-academic practices, digital discourse communities, and creative critical works manifest via YouTube, Twitter, blogs, databases, websites, and popular fiction.

"Brings the Bard to the masses, makes his plays accessible, and, well, provides fun for the reader."—The New York Times An introduction to Shakespeare for everyone Dorrie Greenspan provides a delightful guide to the history and work of Shakespeare in a lively, entertaining voice. Providing "a browsing compendium that will educate and entertain students, teachers, actors and theatergoers " (Publishers Weekly).