Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare’s plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare’s Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.

SHAKESPEARE STUDIES is an international volume published every year in hard cover that contains essays and studies by critics and cultural historians from both hemispheres. Although the journal maintains a focus on the theatrical milieu of Shakespeare and his contemporaries, it is also concerned with Britain's intellectual and cultural connections to the continent, its socio-political history, and its place in the emerging globalism of the period. In addition to articles, the journal includes substantial reviews of significant publications dealing with these issues, as well as theoretical studies relevant to scholars of early modern literature. Volume XXXVIII features another in the journal's ongoing series of Forums on an issue of importance to Renaissance studies. Organised and introduced by Greg Colon Semenza, this Forum, 'After Shakespeare and Film', includes the interdisciplinary perspectives of nine contributors on the positioning of Shakespeare studies in digital and other contemporary technologies. The volume also features an article on representing 'blackness' in Shakespearean productions from 1821 to 1844, and another on the influence of 19th-century melodrama on the Shakespeare critical tradition, as well as a review article on 'Shakespeare and the Gothic Strain'. Reviews in this issue address such disparate topics as Shakespeare and the problem of adaptation, Renaissance culture and the rise of the machine, and locating privacy in Tudor England.

Shakespeare in Children's Literature looks at the genre of Shakespeare-for-children, considering both adaptations of his plays and children's novels in which he appears as a character. Drawing on feminist theory and sociology, Hateley demonstrates how Shakespeare for children utilizes the ongoing cultural capital of "Shakespeare," and the pedagogical aspects of children's literature, to perpetuate anachronistic forms of identity and authority.

Through the discursive political lenses of Occupy Wall Street and the 99%, this volume of essays examines the study of Shakespeare and of literature more generally in today’s climate of educational and professional uncertainty. Acknowledging the problematic relationship of higher education to the production of inequity and hierarchy in our society, essays in this book examine the profession, our pedagogy, and our scholarship in an effort to direct Shakespeare studies, literary studies, and higher education itself toward greater equity for students and professors. Covering a range of topics from diverse positions and perspectives, these essays confront and question foundational assumptions about higher education, and hence society, including intellectual merit and institutional status. These essays comprise a timely conversation critical for understanding our profession in “post-Occupy” America.

From one of the world's premier Shakespeare scholars comes a magisterial new study whose premise is "that Shakespeare makes modern culture and that modern culture makes Shakespeare." Shakespeare has determined many of the ideas that we think of as "naturally" true: ideas about human character, individuality and selfhood, government, leadership, love and jealousy, men and women, youth and age. Marjorie Garber delves into ten plays to explore the interrelationships between Shakespeare and contemporary culture, from James Joyce's Ulysses to George W. Bush's reading list. From the persistence of difference in Othello to the matter of character in Hamlet to the untimeliness of youth in Romeo and Juliet, Garber discusses how these ideas have been re-imagined in modern fiction, theater, film, and the news, and in the literature of psychology, sociology, political theory, business, medicine, and law. Shakespeare and Modern Culture is a brilliant recasting of our own mental and emotional landscape as refracted through the prism of the protean Shakespeare.

In this book, Elisabeth H. Kinsley weaves the stories of racially and ethnically distinct Shakespeare theatre scenes in late nineteenth- and early twentieth-century Manhattan into a single cultural history, revealing how these communities interacted with one another and how their work influenced ideas about race and belonging in the United States during a time of unprecedented immigration. As Progressive Era reformers touted the works of Shakespeare as an “antidote” to the linguistic and cultural mixing of American society, and some reformers attempted to use the Bard’s plays to “Americanize” immigrant groups on Manhattan’s Lower East Side, immigrants from across Europe appropriated Shakespeare for their own ends. Kinsley uses archival material such as reform-era handbooks, theatre posters, playbills, programs, sheet music, and reviews to demonstrate how, in addition to being a source of cultural capital, authority, and resistance for these communities, Shakespeare’s plays were also a site of cultural exchange. Performances of Shakespeare occasioned nuanced social encounters between New York’s empowered and marginalized groups and influenced sociocultural ideas about what Shakespeare, race, and national belonging should and could mean for Americans. Timely and immensely readable, this book explains how ideas about cultural belonging formed and transformed within a particular human community at a time of heightened demographic change. Kinsley’s work will be welcomed by anyone interested in the formation of national identity, immigrant communities, and the history of the theatre scene in New York and the rest of the United States.

This volume presents a close reading of instances of Shakespearean quotations, allusions, imagery and rhetoric found in Karl Marx’s collected works and letters, which provides evidence that Shakespeare’s writings exerted a formative influence on Marx and the development of his work. Through a methodology of intertextual and interlingual close-reading, this study provides evidence of the extent to which Shakespeare influenced Marx and to which Marxism has Shakespearean roots. As a child, Marx was home-schooled in Ludwig von Westphalen’s little academy, as it were, which was Shakespeare- and literary-focused. The group included von Westphalen’s daughter, who later became Marx’s wife, Jenny. The influence of Shakespeare in Marx’s writings shows up as early as his school essays and love letters. He modelled his early journalism partly on ideas and rhetoric found in Shakespeare’s plays. Each turn in the development of Marx’s thought—from Romantic to Left Hegelian and then to Communist—is achieved in part through his use of literature, especially Shakespeare. Marx’s mature texts on history, politics and economics—including the famous first volume of Das Kapital—are laden with Shakespearean allusions and quotations. Marx's engagement with Shakespeare resulted in the development of a framework of characters and imagery he used to stand for and anchor the different concepts in his political critique. Marx’s prose style uses a conceit in which politics are depicted as performative. Later, the Marx family—Marx, Jenny and their children—was central in the late-19th-century revival of Shakespeare on the London stage, and in the growth of academic Shakespeare scholarship. Through providing evidence for a formative role of Shakespeare in the development of Marxism, the present study suggests a formative role for literature in the history of ideas.

An introduction to economic literary theory as applied to Shakespeare, concentrating on the shifting relations between economics and literature in both the Renaissance and postmodern eras.

This book offers a collection of essays on Shakespeare's life and works in popular forms and media.

Addressing for the first time Shakespeare’s place in counter-cultural cinema, this book examines and theorizes counter-hegemonic, postmodern, and post-punk Shakespeare in late 20th and early 21st century film. Drawing on a diverse range of case studies, Grant Ferguson presents an interdisciplinary approach that offers new theories on the nature and application of Shakespearean appropriations in the light of postmodern modes of representation. The book considers the nature of the Shakespearean inter-text in subcultural political contexts concerning the politicized aesthetics of a Shakespearean ‘body in pieces,’ the carnivalesque, and notions of Shakespeare as counter-hegemonic weapon or source of empowerment. Representative films use Shakespeare (and his accompanying cultural capital) to challenge notions of capitalist globalization, dominant socio-cultural ideologies, and hegemonic modes of expression. In response to a post-modern culture saturated with logos and semiotic abbreviations, many such films play with the emblematic imagery and references of Shakespeare’s texts. These curious appropriations have much to reveal about the elusive nature of intertextuality in late postmodern culture and the battle for cultural ownership of Shakespeare. As there has yet to be a study that isolates and theorizes modes of Shakespearean production that specifically demonstrate resistance to the social, political, ideological, aesthetic, and cinematic norms of the Western world, this book expands the dialogue around such texts and interprets their patterns of appropriation, adaptation, and representation of Shakespeare.