With a wealth of photographs, take a colourful look at the use of vinyl branding on buses and coaches.

Previously unpublished photographs celebrating Northampton's bus and coach scene in the 1990s and 2000s.

An extremely colourful and diverse look at some of the buses and coaches that can be found around the world.

With a wealth of fascinating photographs, take a colourful look back at bus and coach demonstrators.

A fascinating illustrated record of regional bus operators in the South Wales valleys since the millennium.

With a wealth of photographs, take a colourful look at the buses and coaches used on touring holidays.

An interesting collection of previously unpublished photographs showing a variety of buses in all-over adverts.

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.

Previously unpublished photographs documenting the Oxford and South Midland bus scene. Photographs included here were captured between 1986 and 2010 and feature numerous vehicle types, liveries and operators.