Robert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.

Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers—their least expensive, most easily acquired sales—to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused culture, and killer customer service Details a fundamental shift that needs to take place in how businesses treat their existing customers The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego

Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your “return on relationship” with select customers—those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations—one that yields a distinct business advantage. Illustrated by numerous case studies—Salesforce.com, SAS Institute, 3M, Microsoft, and others—The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.

A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.

Write Your Own Magicshows you how you can use the incredible magical power of words to make your dreams a reality. This guidebook presents the three magic steps essential to manifesting exactly what you want, for dreams both big and small. There is no limit to what you can ask for as long as your requests hurt no one. For instance, you might want: ·vibrant health ·a fulfilling relationship ·greater happiness ·more money ·a better job ·stronger faith ·increased creativity and intuition All of this, and much more, can be brought into your life when you follow the step-by-step instructions in this magical guidebook. Write Your Own Magic will show you how to create original white magic spells that make your hopes and dreams come true. First, you'll learn how to determine your life's purpose. Next, you'll find out how to write magic that makes your dreams come true in six important areas-physical, spiritual, mental, financial, social, and intuitive. Finally, you'll discover how to use the hidden power of words-sacred names and secret writings, magic diaries and dissolving ink, along with other simple white magic techniques-to make your desires, hopes, and wishes come true!

An extraordinary work of history and original reporting that reveals the ways in which presidential marriages have affected the tone, character, and policies of twelve administrations, from Woodrow and Edith Wilson to George W. and Laura Bush. Each of the marriages that Kati Marton examines in this hugely appealing book offers up its own unexpected lessons about power and marriage, about the influence of presidential wives, and about the evolution of women's roles in the twentieth century. Based on private White House documents and on interviews with the participants and with eyewitnesses to presidential events, Hidden Power explores how both the personal dynamics and public faces of White House marriages have shaped our history. We see Edith Wilson literally running the government when her deeply beloved husband becomes ill; how the combination of Franklin Roosevelt's reassuring spirit and his wife's humility guided the country through Depression and war; how Bess Truman's loyalty, bluntness, and unpretentiousness were some of her husband's greatest resources; the superb and necessary diplomacy of Jacqueline Kennedy. We observe Lady Bird Johnson retaining her own compass in the face of massive criticism of her husb how Patricia Nixon's estrangement from her husband fed his paranoia; how the Fords reassured us after the debacles of Vietnam and Watergate; Rosalynn Carter's struggle to carve out new territory as first lady; the generally constructive role Nancy Reagan played, despite her frivolous reputation; the razor-sharp political instincts behind Barbara Bush's grandmotherly how Hillary Clinton saved her husband's presidency; and how Laura Bush provides emotional ballast for her husband. Here are the stories of the ultimate power couples-each one very different, but all of them informative, lively, and absolutely fascinating.

Women are searching for significance and status in our generation. There is a holy restlessness concerning purpose as much as the yearning for power. The Hidden Power of a Woman traces the tragedy in the garden where the woman seemingly lost and her garden to the modern day where women are still fighting to regain what they have lost. The authors, Bonnie and Mahesh Chavda, show how modern feminism and religion have both failed in the quest to restore women to their rightful place in our society. What is the answer? The Chavdas show that her power, influence, and insight that was stolen in Eden and hidden for subsequent ages was returned back to her two thousand years ago when Christ cried out, "It is finished!" As the hidden power of God emerges in the woman who fully follows Christ, get ready for empowerment in the church, redemption in society, miracles in the body, and blessings on the human race unequal to any generation previous. The new thing God began when he made a woman as the crowning glory of his creation work and was lost in that same Garden will be restored once again

Have you ever wondered why certain life patterns have been so hard to turn around? Well, the reasons may be encoded in your eternal history—in karmic sources that were set lifetimes ago. Perhaps you keep struggling with money problems, feel hopeless about finding true love, or have an addiction you can’t seem to beat. These current issues could be traced back to previous lives. Even psychological and physical ailments such as chronic pain, allergies, weight problems, and self-doubts could originate in unknown past events. Yet these past-life sources don’t have to remain a mystery—or have any power over you anymore! In this enlightening and truly liberating book, New York Times best-selling author Sandra Anne Taylor explores the energy of karma and reincarnation, revealing how your eternal consciousness can become encoded, influencing your destiny today. When you learn how to release and rescript your karma, you can pave the way to joy and personal power—now and in years to come!

The foolproof results of a polished and professional verbal delivery illustrate how the voice can be used to achieve greater confidence, credibility, professional success, and sales in this handbook on applying voice-control techniques used by voice-over artists in business communications. From a comprehensive voice evaluation to a step-by-step voice improvement plan, a range of activities provide information on how to improve diction and articulation, speak with greater warmth and enthusiasm, and make a lasting impression. Practical tips include how to leave a voice-mail message that is 40 percent more likely to be returned and how to make outgoing messages sound professional. Insider secrets about the influence of the spoken word will help speakers acquire and practice the skills necessary to sound more credible, tell great stories, and add a more musical quality to speech by mastering voice pitch and inflection.

The original guide to claiming your power as an introvert! Are you an introvert seeking to understand and harness the power within you? Introvert Power is a groundbreaking exploration of the hidden strengths and potential of introverted individuals. Psychologist (and fellow introvert) Laurie Helgoe reveals the immense power and unique advantages that introverts possess. Whether you're an introvert yourself or you want to better understand the introverts in your life, this book is your guide to unlocking the true potential of introversion. Discover Your Hidden Strengths: Unleash the power of your inner world and learn how to leverage your introverted nature to achieve personal and professional success. Embrace Your Authentic Self: Gain insights into the rich inner life of introverts and learn strategies for embracing your unique qualities without feeling the need to conform to societal expectations. Thrive in Social Settings: Find practical tips and techniques for navigating social situations, networking, and building meaningful connections while honoring your need for solitude and reflection. Harness the Power of Solitude: Learn how to recharge and find inspiration in solitude, transforming it into a powerful tool for self-discovery, creativity, and personal growth. Overcome Introvert Stereotypes: Challenge common misconceptions and stereotypes surrounding introversion, and gain the confidence to embrace your natural disposition as a valuable asset. Practical Strategies for Success: Explore practical techniques, exercises, and strategies designed specifically for introverts to excel in various areas of life, including relationships, careers, and personal development. Expert Advice Backed by Research: Benefit from Laurie Helgoe's extensive research, combined with her personal experiences as an introvert and a psychologist, to gain a deeper understanding of introversion and its strengths. Whether you're an introvert seeking self-empowerment or an extrovert looking to appreciate the strengths of the introverts around you, Introvert Power is your ultimate guide to unlocking the hidden strengths and embracing the power of introversion. Quiet is might. Solitude is strength. Introversion is power. "Vivid and engaging."—Publishers Weekly, STARRED REVIEW "A modern-day Thoreau."—Stephen Bertman, author of The Eight Pillars of Greek Wisdom