The Hidden Power Of Social Networks
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Author |
: Robert L. Cross |
Publisher |
: Harvard Business Press |
Total Pages |
: 229 |
Release |
: 2004 |
ISBN-10 |
: 9781591392705 |
ISBN-13 |
: 1591392705 |
Rating |
: 4/5 (05 Downloads) |
Synopsis The Hidden Power of Social Networks by : Robert L. Cross
Identifying and Leveraging the Hidden Social Networks That Drive Corporate Performance In today's flatter organizations, collaboration in employee networks has become critical to innovation and to both individual and companywide performance. Executives spend millions on new organizational designs, cultural initiatives, and technologies to promote the sharing of knowledge and expertise across functional, hierarchical, and divisional lines. Yet these efforts have achieved disappointing results. Rob Cross and Andrew Parker argue that's because most managers have little understanding of how their employees actually interact to get work done. In fact, formal "org charts" fail to reveal the often hidden social networks that truly drive--or hinder--an organization's performance. In this eye-opening book, Cross and Parker show managers how to find, assess, and support the networks most crucial to competitive success. Based on their in-depth study of more than sixty informal networks within organizations around the world, Cross and Parker show how managers can implement a wide range of specific and inexpensive actions-from bridging strategically important disconnects in a network to eliminating information "bottlenecks" to recognizing key connectors-that will enhance the powerful impact networks can have on performance and innovation.
Author |
: Nicholas A. Christakis |
Publisher |
: Little, Brown Spark |
Total Pages |
: 316 |
Release |
: 2009-09-28 |
ISBN-10 |
: 9780316071345 |
ISBN-13 |
: 031607134X |
Rating |
: 4/5 (45 Downloads) |
Synopsis Connected by : Nicholas A. Christakis
Celebrated scientists Nicholas Christakis and James Fowler explain the amazing power of social networks and our profound influence on one another's lives. Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Dr. Christakis and Fowler, which have repeatedly made front-page news nationwide. In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.
Author |
: Rob Cross |
Publisher |
: |
Total Pages |
: 4 |
Release |
: 2004 |
ISBN-10 |
: OCLC:935051921 |
ISBN-13 |
: |
Rating |
: 4/5 (21 Downloads) |
Synopsis Hidden Power of Social Networks by : Rob Cross
Author |
: Porter Gale |
Publisher |
: Simon and Schuster |
Total Pages |
: 296 |
Release |
: 2013-06-04 |
ISBN-10 |
: 9781451688788 |
ISBN-13 |
: 1451688784 |
Rating |
: 4/5 (88 Downloads) |
Synopsis Your Network Is Your Net Worth by : Porter Gale
An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.
Author |
: Robert L. Cross |
Publisher |
: John Wiley & Sons |
Total Pages |
: 246 |
Release |
: 2009-01-09 |
ISBN-10 |
: 9780470392492 |
ISBN-13 |
: 0470392495 |
Rating |
: 4/5 (92 Downloads) |
Synopsis Driving Results Through Social Networks by : Robert L. Cross
Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.
Author |
: Robert L. Cross |
Publisher |
: Harvard Business Review Press |
Total Pages |
: 228 |
Release |
: 2004-06-02 |
ISBN-10 |
: 9781633691537 |
ISBN-13 |
: 1633691535 |
Rating |
: 4/5 (37 Downloads) |
Synopsis The Hidden Power of Social Networks by : Robert L. Cross
A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Author |
: Joe Federer |
Publisher |
: McGraw Hill Professional |
Total Pages |
: 288 |
Release |
: 2020-09-15 |
ISBN-10 |
: 9781260460230 |
ISBN-13 |
: 1260460231 |
Rating |
: 4/5 (30 Downloads) |
Synopsis The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us by : Joe Federer
From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud’s Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when you’re home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.
Author |
: Mark Fidelman |
Publisher |
: Routledge |
Total Pages |
: 232 |
Release |
: 2016-10-21 |
ISBN-10 |
: 9781351860758 |
ISBN-13 |
: 1351860755 |
Rating |
: 4/5 (58 Downloads) |
Synopsis Socialized! by : Mark Fidelman
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.
Author |
: Derek Hansen |
Publisher |
: Morgan Kaufmann |
Total Pages |
: 301 |
Release |
: 2010-09-14 |
ISBN-10 |
: 9780123822307 |
ISBN-13 |
: 0123822300 |
Rating |
: 4/5 (07 Downloads) |
Synopsis Analyzing Social Media Networks with NodeXL by : Derek Hansen
Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events. - Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA - Demonstrates how visual analytics research can be applied to SNA tools for the mass market - Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis - Download companion materials and resources at https://nodexl.codeplex.com/documentation
Author |
: Wayne E. Baker |
Publisher |
: Jossey-Bass |
Total Pages |
: 264 |
Release |
: 2000-08 |
ISBN-10 |
: UOM:49015003003804 |
ISBN-13 |
: |
Rating |
: 4/5 (04 Downloads) |
Synopsis Achieving Success Through Social Capital by : Wayne E. Baker
A hands-on guide to leveraging every business person's greatest asset: their network of personal and professional contacts to achieve individual and organizational success. The Internet has led to an enormous exchange of contacts but these are often weak and impersonal. Social capital, by contrast, is built on enduring relationships that give their participants new value and knowledge. This book aims to show managers and executives how to evaluate the quality of their show capital, and not just the quantity of their contacts.