A collection that tracks the astonishing impact of one vernacular aesthetic category—the cute—on postwar and contemporary art. The Cute tracks the astonishing impact of a single aesthetic category on post-war and contemporary art, and on the vast range of cultural practices and discourses on which artists draw. From robots and cat videos to ice cream socials, The Cute explores the ramifications of an aesthetic “of” or “about” minorness—or what is perceived to be diminutive, subordinate, and above all, unthreatening—on the shifting forms and contents of art today. This anthology is the first of its kind to show how contemporary artists have worked on and transformed the cute, in ways that not only complexify its meaning, but also reshape their own artistic practices. Artists surveyed include Peggy Ahwesh, Cosima Von Bonin, Nayland Blake, Paul Chan, Adrian Howells, Juliana Huxtable, Larry Johnson, Mike Kelley, Dean Kenning, Wyndham Lewis, Jeff Koons, Sean-Kierre Lyons, Mammalian Diving Reflex, Alake Shilling, Annette Messager, Mariko Mori, Takashi Murakami, Charlemagne Palestine, David Robbins, Mika Rottenberg, Allen Ruppersberg, Jack Smith, Kara Walker, Andy Warhol, Yoshitomo Nara Writers include Sasha Archibald, Roland Barthes, Leigh Claire La Berge, Lauren Berlant, Ian Bogost, Jennifer Doyle, Lee Edelman, Adrienne Edwards, Lewis Gordon, Rosemarie Garland-Thompson, Stephen Jay Gould, Lori Merish, John Morreall, Juliane Rebentisch, Frances Richard, Carrie Rickey, Friedrich Schiller, Peter Schjeldahl, Kanako Shiokawa, Angelik Vizcarrondo-Laboy, Kevin Young

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers. We usually see the cute as merely diminutive, harmless, and helpless. May challenges this prevailing perspective, investigating everything from Mickey Mouse to Kim Jong-il to argue that cuteness is not restricted to such sweet qualities but also beguiles us by transforming or distorting them into something of playfully indeterminate power, gender, age, morality, and even species. May grapples with cuteness’s dark and unpindownable side—unnerving, artful, knowing, apprehensive—elements that have fascinated since ancient times through mythical figures, especially hybrids like the hermaphrodite and the sphinx. He argues that cuteness is an addictive antidote to today’s pressured expectations of knowing our purpose, being in charge, and appearing predictable, transparent, and sincere. Instead, it frivolously expresses the uncertainty that these norms deny: the ineliminable uncertainty of who we are; of how much we can control and know; of who, in our relations with others, really has power; indeed, of the very value and purpose of power. The Power of Cute delves into a phenomenon that speaks with strange force to our age.

The world of craftsters is full of things Japanese Cute - kawaii, and the look created by Aranzi Aronzo is familiar to many but not until now has a single one of the hundreds of bootleg American copies they've sold been in English. Finally these priceless books of mascots, accessories, clothing and well, just about everything, come in ready-to-read English!

Live a bright, fun, rainbow-filled life with Kawaii! The Japanese word Kawaii means lovable or adorable. Welcoming a little kawaii into your life is like opening the window and letting a sparkling sunbeam in. Whenever you feel a little low turn to this squishy, padded-covered book. Find fun ideas to: make a cosy kawaii home; playful, confidence boosting styling and beauty tips; and recipes that will make your smile. This book includes 10 easy how-to projects to bring kawaii into your life. Here, you'll also find a host of very special kawaii mascots that will always be ready to give you a hug when you need one: The Octonauts, Smiling Bear, Hello Kitty, Gudetama, Molang, Ricemonsters, Miffy the Rabbit, the Moomins, Donutella, Unicorno, Moofia and Pusheen. Escape into the magical world of kawaii...

A collection that tracks the astonishing impact of one vernacular aesthetic category—the cute—on postwar and contemporary art. The Cute tracks the astonishing impact of a single aesthetic category on post-war and contemporary art, and on the vast range of cultural practices and discourses on which artists draw. From robots and cat videos to ice cream socials, The Cute explores the ramifications of an aesthetic “of” or “about” minorness—or what is perceived to be diminutive, subordinate, and above all, unthreatening—on the shifting forms and contents of art today. This anthology is the first of its kind to show how contemporary artists have worked on and transformed the cute, in ways that not only complexify its meaning, but also reshape their own artistic practices. Artists surveyed include Peggy Ahwesh, Cosima Von Bonin, Nayland Blake, Paul Chan, Adrian Howells, Juliana Huxtable, Larry Johnson, Mike Kelley, Dean Kenning, Wyndham Lewis, Jeff Koons, Sean-Kierre Lyons, Mammalian Diving Reflex, Alake Shilling, Annette Messager, Mariko Mori, Takashi Murakami, Charlemagne Palestine, David Robbins, Mika Rottenberg, Allen Ruppersberg, Jack Smith, Kara Walker, Andy Warhol, Yoshitomo Nara Writers include Sasha Archibald, Roland Barthes, Leigh Claire La Berge, Lauren Berlant, Ian Bogost, Jennifer Doyle, Lee Edelman, Adrienne Edwards, Lewis Gordon, Rosemarie Garland-Thompson, Stephen Jay Gould, Lori Merish, John Morreall, Juliane Rebentisch, Frances Richard, Carrie Rickey, Friedrich Schiller, Peter Schjeldahl, Kanako Shiokawa, Angelik Vizcarrondo-Laboy, Kevin Young

The reckless usage of "cute" has gotten out of control. If you're addicted to the C-word, this hilarious book will help to kick your habit. Let's be clear: author Ethan Jenkins isn't campaigning for the total eradication of the word "cute." He just hopes to provide readers with some equally cute alternatives. In a slight deviation to the format of Roget's Thesaurus (the synonymic authority since 1851), this book is ablaze with illustrations of unicorns, rainbows, and anything pink. If only there was some short, punchy and universal word to describe this particular style of design... maybe winsome or darling? Dainty or precious? Time to open up this helpful thesaurus. The word "cute"--a shortened form of "acute," meaning shrewd or clever--first appeared in the English language in 1731. Near-300 years ago, it was a far cry from the etymological chameleon we know today. Now "cute" is blurted out in so many contexts, its impact has become forever diluted. On any given day, one might find themselves saying: "this baby is so cuuute I simply cannot!" "I think that bartenders kind of cute," or "don't play cute with me." If you're regularly guilty of using any (or all) of these, this book will help to claim back your vocabulary. If it's a friend or family member who needs an articulation intervention, let this essential reading be the first step on their road to recovery.

The Power of Cute features lift-the-flaps, pull-tabs, and simple pop-ups and is told in a young graphic novel style. A hilariously dressed monster confronts a superhero baby and is very miffed that he is not scaring the baby. And why isn't the baby scared? Because the baby has a superpower--the power of cute--and, through this superpower, transforms the scary monster into a cute baby monster. This funny story also addresses children's fears and provides a morale-building solution to confronting them.

“A sweet and honest rom-com that you don’t want to miss.” —Rachael Lippincott, New York Times bestselling author of Five Feet Apart To All the Boys I’ve Loved Before meets Save the Date in this sweet, hijinks-filled rom-com about a teen girl who will do whatever it takes to find a date for her sister’s wedding. Mia’s friends love rom-coms. Mia hates them. They’re silly, contrived, and not at all realistic. Besides, there are more important things to worry about—like how to handle living with her bridezilla sister, Sam, who’s never appreciated Mia, and surviving junior year juggling every school club offered and acing all of her classes. So when Mia is tasked with finding a date to her sister’s wedding, her options are practically nonexistent. Mia’s friends, however, have an idea. It’s a little crazy, a little out there, and a lot inspired by the movies they love that Mia begrudgingly watches, too. Mia just needs a meet-cute.

"Jack and Jane just want to fall in love in peace, but Jane's busy-body lady-friends are determined to head the clumsy Jack off at the pass!"--