An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers. We usually see the cute as merely diminutive, harmless, and helpless. May challenges this prevailing perspective, investigating everything from Mickey Mouse to Kim Jong-il to argue that cuteness is not restricted to such sweet qualities but also beguiles us by transforming or distorting them into something of playfully indeterminate power, gender, age, morality, and even species. May grapples with cuteness’s dark and unpindownable side—unnerving, artful, knowing, apprehensive—elements that have fascinated since ancient times through mythical figures, especially hybrids like the hermaphrodite and the sphinx. He argues that cuteness is an addictive antidote to today’s pressured expectations of knowing our purpose, being in charge, and appearing predictable, transparent, and sincere. Instead, it frivolously expresses the uncertainty that these norms deny: the ineliminable uncertainty of who we are; of how much we can control and know; of who, in our relations with others, really has power; indeed, of the very value and purpose of power. The Power of Cute delves into a phenomenon that speaks with strange force to our age.

The Power of Cute features lift-the-flaps, pull-tabs, and simple pop-ups and is told in a young graphic novel style. A hilariously dressed monster confronts a superhero baby and is very miffed that he is not scaring the baby. And why isn't the baby scared? Because the baby has a superpower--the power of cute--and, through this superpower, transforms the scary monster into a cute baby monster. This funny story also addresses children's fears and provides a morale-building solution to confronting them.

Cuteness is one of the most culturally pervasive aesthetics of the new millennium and its rapid social proliferation suggests that the affective responses it provokes find particular purchase in a contemporary era marked by intensive media saturation and spreading economic precarity. Rejecting superficial assessments that would deem the ever-expanding plethora of cute texts trivial, The Aesthetics and Affects of Cuteness directs serious scholarly attention from a variety of academic disciplines to this ubiquitous phenomenon. The sheer plasticity of this minor aesthetic is vividly on display in this collection which draws together analyses from around the world examining cuteness’s fundamental role in cultural expressions stemming from such diverse sources as military cultures, high-end contemporary art worlds, and animal shelters. Pushing beyond prevailing understandings that associate cuteness solely with childhood or which posit an interpolated parental bond as its primary affective attachment, the essays in this collection variously draw connections between cuteness and the social, political, economic, and technological conditions of the early twenty-first century and in doing so generate fresh understandings of the central role cuteness plays in the recalibration of contemporary subjectivities.

Little Owl gets angry when other animals say he is adorable because he wants to be strong, smart, brave, and fearsome, but lucky for him, his wise mother lets Little Owl know that he is everything he wants to be, and just a bit adorable.

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers. We usually see the cute as merely diminutive, harmless, and helpless. May challenges this prevailing perspective, investigating everything from Mickey Mouse to Kim Jong-il to argue that cuteness is not restricted to such sweet qualities but also beguiles us by transforming or distorting them into something of playfully indeterminate power, gender, age, morality, and even species. May grapples with cuteness’s dark and unpindownable side—unnerving, artful, knowing, apprehensive—elements that have fascinated since ancient times through mythical figures, especially hybrids like the hermaphrodite and the sphinx. He argues that cuteness is an addictive antidote to today’s pressured expectations of knowing our purpose, being in charge, and appearing predictable, transparent, and sincere. Instead, it frivolously expresses the uncertainty that these norms deny: the ineliminable uncertainty of who we are; of how much we can control and know; of who, in our relations with others, really has power; indeed, of the very value and purpose of power. The Power of Cute delves into a phenomenon that speaks with strange force to our age.

Perfect for the Scrooge in your life—a profane, hilarious takedown of all things cute and cuddly, by the author of the blog sensation of (almost) the same name Attention, all you clumsy pandas, lovable puffins, huggable bunnies, and penguins that elicit ooohs and aaahs: The jig is up! We have lived under your furry fists for too long. There is a cute and present danger lurking out there–in the wild, in the zoos, and sometimes even in our very own homes. Spurred on by the Cute Industrial Complex, these cuddly animals have taken over blockbuster films, inspirational posters, and computer desktops everywhere, further weakening the innocent civilians who are beguiled by these fuzzy frauds. But you are stronger than them, aren’t you? Those soft bellies and wet noses are no match for you–and their free ride has just come to an end. F U, Penguin is the rallying cry for those who choose to fight these power-hungry cute-mongers. Loaded with color photographs and hilarious commentary, this book will have you laughing out loud while it simultaneously saves you from the tragic fate of tossing yarn with big-eyed kittens and bottle-nursing baby pandas forever. ___________________________ "Finally, a book for the rest of us! Most animals go about our business without playing to the audience like the elitists exposed in these chapters.I wasn't sure how many more times I could hear about those great penguins and pandas and kittens before I started eating people... well, more people, anyway."—Jerry the Shark "Penguins killed my parents, and they would not hesitate to kill me. I thank the Crustacean God for Matthew Gasteier, a true saint and a decent human being in a world filled with heartless penguin accomplices."—Dennis the Krill "It's all true. We're the worst."—Anonymous Penguin "The average dolphin is far beyond this level of vulgarity, but I could see how this would be a very enjoyable book for humans. I should remember to hand these out to some of my slower relatives at the common ancestor reunion."—Edward the Dolphin "Thank you for your submission. Unfortunately, this style of book is not something we are currently looking for. However, we wish you the best of luck with your human publishers!"—Danielle the Bear, Editor-in-Chief, Random Cave Publishing

"When bullies try to stop the extremely cute animals from building their sand castle they band together to build something bigger and better"--

"Information about why certain people, animals and things are considered "cute" and the scientific background, for children"--

"Jack and Jane just want to fall in love in peace, but Jane's busy-body lady-friends are determined to head the clumsy Jack off at the pass!"--

In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.