Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.

An immense value to all students and practitioners of psychotherapy, Psychotherpy: The Art of Wooing Nature, masterfully integrates Sheldon Roth's clinical wisdom and theoretical knowledge. In a clear, jargon-free writing style, Roth explains how a therapist heals. This book is a both a description of the emotional experience of being a psychotherapist as well as a primer of the basic concepts essential to have in mind through the many hours of therapy.

What if you could have the thriving romantic life that you always dreamed of while using less effort to get it? In this book, you will learn the 9 ways to super-charge your self-confidence while you thrive in the areas of your social life, your romantic life, and your life in general.

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service—to provide an experience that matches a customer’s expectations with every interaction and serves the company’s needs. When customers have more choices than ever before, study after study reveals that it’s the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products. Service Design is proactive—it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments—when you lose a sale or worse, customer trust. Whether you’re giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each other’s skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But it’s up to you to manage it profitably. Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers—and keeping them.

Have you ever dreamt of becoming an infallible seducer of women? This book tells you everything you need to know, courtesy of the world's only major female PUA (pick-up artist), Kezia Noble! Unknown until a couple of years ago, Kezia was approached by the organisers to attend a PUA class meeting. She gave it to the other attendees straight, not caring if she offended anyone; the men took it on the chin and took her constructive criticisms on board. Within days and weeks they were trying out her suggested techniques and starting to become more successful with women. Kezia returned to the PUA classes and started to make a name for herself. Kezia Noble is the first woman to offer the aspiring pick-up artist advice on how to attract women from a woman's point of view. She now runs many classes and a workshop, and even produces corporate videos on the chemistry of attracting women. Now, in answer to requests from her students, Kezia has written a book on the 15 steps to becoming a master seducer - which will also prove an invaluable aid to men who cannot afford her classes, who work too far away or don't have enough time. The Noble Art of Seducing Women is the first and only sure-fire pick-up guide to be written by a woman. It has the potential to transform a lonely man into someone who need never be single again . . . unless, of course, he wants to be. Kezia Noble works with her students instead of belittling them. As a sensitive and intelligent young woman, she is becoming known as the best PUA in the business...

Cassie is fed up with online dating, but just when she’s finally decided to give up, firefighter Jett Bentley takes her on an amazing first date. But when they both go home and find three children dropped in their laps—each—they independently decide to do the right and mature thing: hide the kids from each other while sorting it all out. What could go wrong? Cassie Everson is an expert at escaping bad first dates. And, after years of meeting, greeting, and running from the men who try to woo her, Cassie is almost ready to retire her hopes for a husband—and children—altogether. But fate has other plans, and Cassie’s online dating profile catches the eye of firefighter Jett Bentley. In Jett’s memory, Cassie Everson is the unreachable girl-of-legend from their high school days. Nervously, he messages her, setting off a chain of events that forces a reluctant Cassie back into the dating game. No one is more surprised than Cassie when her first date with Jett is a knockout—but when Cassie finds herself caring for three sisters in an emergency foster placement, she decides to hide them from Jett to avoid scaring him off. When Jett’s sister’s addiction issues land her three children at his home, he decides the last thing Cassie needs to know about is his family drama. Neither dares to tell the other about their unexpected and possibly permanent family members for fear of scaring away their potential soulmate, especially since they both listed "no kids” on their profiles! With six children between them and secrets mounting, can Cassie and Jett find a way forward? Melissa Ferguson’s warmhearted debut reminds us that love can come in very small packages—and that sometimes our best-laid plans aren’t nearly as rewarding and fun as the surprises that come our way. Praise for The Dating Charade: “Melissa Ferguson is a sparkling new voice in contemporary rom-com. Though her novel tackles meaningful struggles—social work, child abandonment, adoption—it’s also fresh, flirty, and laugh-out-loud funny. Ferguson is going to win fans with this one!”—Lauren Denton, bestselling author of The Hideaway and Glory Road “The Dating Charade will keep you smiling the entire read. Ferguson not only delights us with new love, with all its attendant mishaps and misunderstandings, but she takes us deeper in the hearts and minds of vulnerable children as Cassie and Jett work out their families—then their dating lives. An absolute treat!”—Katherine Reay, bestselling author of The Printed Letter Bookshop Stand-alone contemporary romance Full-length novel (76,000 words) Includes discussion questions for book clubs

The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas". This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.