Television And The Viewer Interest
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Author |
: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications, Technology, and the Internet |
Publisher |
: |
Total Pages |
: 56 |
Release |
: 2011 |
ISBN-10 |
: MINN:31951D03549743P |
ISBN-13 |
: |
Rating |
: 4/5 (3P Downloads) |
Synopsis Television Viewers, Retransmission Consent, and the Public Interest by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications, Technology, and the Internet
Author |
: Georgetown University. Institute for Public Interest Representation |
Publisher |
: |
Total Pages |
: 36 |
Release |
: 1972 |
ISBN-10 |
: SRLF:A0000087486 |
ISBN-13 |
: |
Rating |
: 4/5 (86 Downloads) |
Synopsis Advertising for Television Sets by : Georgetown University. Institute for Public Interest Representation
Author |
: Ronald Edward Frank |
Publisher |
: SAGE Publications, Incorporated |
Total Pages |
: 380 |
Release |
: 1980-04 |
ISBN-10 |
: STANFORD:36105001945869 |
ISBN-13 |
: |
Rating |
: 4/5 (69 Downloads) |
Synopsis The Public's Use of Television by : Ronald Edward Frank
Frank and Greenberg report the resuls of a four year survey of the American television audience, designed to determine who watches television -- and why. Rather than classify audiences by one variable, the authors group them by interests, attitudes, and behaviour, as well as more usual demographic attributes such as age and sex. The result is a unique segmentation scheme that gives a coherent picture of each audience's psychological needs, its interests and its relative use of other media.
Author |
: Ronald Edward Frank |
Publisher |
: SAGE Publications, Incorporated |
Total Pages |
: 240 |
Release |
: 1982-10 |
ISBN-10 |
: STANFORD:36105037430944 |
ISBN-13 |
: |
Rating |
: 4/5 (44 Downloads) |
Synopsis Audiences for Public Television by : Ronald Edward Frank
Frank and Greenberg's book studies the audience for American public broadcasting. The authors segment this unique and frequently misunderstood audience into fourteen groups, each with its own interests and needs. This book is a companion volume to the authors' earlier The Public's Use of Television, also from SAGE, which studied the audience for commercial television, using the same methods. Students of media and communications, market researchers, and people within the European media interested in the kinds of people who watch quality television will find much of use to them in both the methodology and the description of the audiences.
Author |
: Robert Clyde Allen |
Publisher |
: Psychology Press |
Total Pages |
: 656 |
Release |
: 2004 |
ISBN-10 |
: 0415283248 |
ISBN-13 |
: 9780415283243 |
Rating |
: 4/5 (48 Downloads) |
Synopsis The Television Studies Reader by : Robert Clyde Allen
A discussion of a truly international range of television programs, this title covers alternative modes of television such as digital and satellite.
Author |
: Steve M. Barkin |
Publisher |
: Routledge |
Total Pages |
: 232 |
Release |
: 2016-09-16 |
ISBN-10 |
: 9781315290911 |
ISBN-13 |
: 131529091X |
Rating |
: 4/5 (11 Downloads) |
Synopsis American Television News: The Media Marketplace and the Public Interest by : Steve M. Barkin
This concise history of the news broadcasting industry will appeal to both students and general readers. Stretching from the "radio days" of the 1920s and 1930s and the early era of television after World War II through to the present, the book shows how commercial interests, regulatory matters, and financial considerations have long shaped the broadcasting business. The network dominance of the 1950s ushered in the new prominence of the "anchorman," a distinctly American development, and gave birth to the "golden age" of TV broadcasting, which featured hard-hitting news and documentaries epitomized by the reports by CBS's Edward R. Murrow. Financial pressures and advertising concerns in the 1960s led the networks to veer away from their commitment to serve the public interest, and "tabloid" television - celebrity, gossip-driven "soft news" - and news "magazines" became increasingly widespread. In the 1980s cable news further transformed broadcasting, igniting intense competition for viewers in the media marketplace. Focusing on both national and local news, this stimulating volume examines the evolution of broadcast journalism. It also considers how new electronic technologies will affect news delivery in the 21st century, and whether television news can still both serve the public interest and maintain an audience.
Author |
: William A. Belson |
Publisher |
: |
Total Pages |
: 422 |
Release |
: 1967 |
ISBN-10 |
: UOM:39015005900587 |
ISBN-13 |
: |
Rating |
: 4/5 (87 Downloads) |
Synopsis The Impact of Television by : William A. Belson
Author |
: James Shanahan |
Publisher |
: Cambridge University Press |
Total Pages |
: 286 |
Release |
: 1999-09-09 |
ISBN-10 |
: 0521587557 |
ISBN-13 |
: 9780521587556 |
Rating |
: 4/5 (57 Downloads) |
Synopsis Television and Its Viewers by : James Shanahan
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.
Author |
: Jeremy Mitchell |
Publisher |
: |
Total Pages |
: 284 |
Release |
: 1994 |
ISBN-10 |
: UVA:X002492213 |
ISBN-13 |
: |
Rating |
: 4/5 (13 Downloads) |
Synopsis Television and the Viewer Interest by : Jeremy Mitchell
How do television broadcasters take account of the interests and needs of viewers? What are they required to do by laws and regulations? What do they do of their own initiative? How do they respond to the attitudes and opinions of individual consumers, and to growing pressure from viewer and consumer groups?
Author |
: Ben Logan |
Publisher |
: Abingdon Press |
Total Pages |
: 290 |
Release |
: 1979 |
ISBN-10 |
: UOM:39015004151174 |
ISBN-13 |
: |
Rating |
: 4/5 (74 Downloads) |
Synopsis Television Awareness Training by : Ben Logan