Advertising For Television Sets
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Author |
: Georgetown University. Institute for Public Interest Representation |
Publisher |
: |
Total Pages |
: 36 |
Release |
: 1972 |
ISBN-10 |
: SRLF:A0000087486 |
ISBN-13 |
: |
Rating |
: 4/5 (86 Downloads) |
Synopsis Advertising for Television Sets by : Georgetown University. Institute for Public Interest Representation
Author |
: Lawrence R. Samuel |
Publisher |
: Univ of TX + ORM |
Total Pages |
: 441 |
Release |
: 2009-03-06 |
ISBN-10 |
: 9780292798588 |
ISBN-13 |
: 029279858X |
Rating |
: 4/5 (88 Downloads) |
Synopsis Brought to You By by : Lawrence R. Samuel
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author |
: Karl A. Boedecker |
Publisher |
: |
Total Pages |
: 340 |
Release |
: 1974 |
ISBN-10 |
: MSU:31293102272824 |
ISBN-13 |
: |
Rating |
: 4/5 (24 Downloads) |
Synopsis The Impact of Advertising Themes on Brand Choice of Color Television Sets by : Karl A. Boedecker
Author |
: Steve Kosareff |
Publisher |
: |
Total Pages |
: 184 |
Release |
: 2005-03-03 |
ISBN-10 |
: STANFORD:36105114253342 |
ISBN-13 |
: |
Rating |
: 4/5 (42 Downloads) |
Synopsis Window to the Future by : Steve Kosareff
Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.
Author |
: United States. Office of Domestic Commerce |
Publisher |
: |
Total Pages |
: 52 |
Release |
: 1949 |
ISBN-10 |
: UIUC:30112057645423 |
ISBN-13 |
: |
Rating |
: 4/5 (23 Downloads) |
Synopsis Television as an Advertising Medium by : United States. Office of Domestic Commerce
Author |
: Daniel Delis Hill |
Publisher |
: Ohio State University Press |
Total Pages |
: 356 |
Release |
: 2002 |
ISBN-10 |
: 0814208908 |
ISBN-13 |
: 9780814208908 |
Rating |
: 4/5 (08 Downloads) |
Synopsis Advertising to the American Woman, 1900-1999 by : Daniel Delis Hill
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Author |
: Advertising Research Foundation |
Publisher |
: |
Total Pages |
: 26 |
Release |
: 1960 |
ISBN-10 |
: OCLC:35365784 |
ISBN-13 |
: |
Rating |
: 4/5 (84 Downloads) |
Synopsis National Survey of Television Sets in U.S. Households, May 1960 by : Advertising Research Foundation
Author |
: Television Bureau of Advertising (U.S.) |
Publisher |
: |
Total Pages |
: 124 |
Release |
: 1957 |
ISBN-10 |
: COLUMBIA:CU55948669 |
ISBN-13 |
: |
Rating |
: 4/5 (69 Downloads) |
Synopsis TV Basics by : Television Bureau of Advertising (U.S.)
Author |
: Ringo Wai Lam Yip |
Publisher |
: |
Total Pages |
: 208 |
Release |
: 1995 |
ISBN-10 |
: OCLC:221962721 |
ISBN-13 |
: |
Rating |
: 4/5 (21 Downloads) |
Synopsis Marketing of Television Sets in China by : Ringo Wai Lam Yip
Author |
: Lawrence R. Samuel |
Publisher |
: University of Texas Press |
Total Pages |
: 441 |
Release |
: 2009-03-06 |
ISBN-10 |
: 9780292774766 |
ISBN-13 |
: 0292774761 |
Rating |
: 4/5 (66 Downloads) |
Synopsis Brought to You By by : Lawrence R. Samuel
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.