Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Changing the way we use, develop, and fund technology for social change is possible, and it starts with you. The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way. In the book, you'll find: Strategies for changing culture and investments inside social impact organizations Ways to change technology development so it incorporates more of society Examples of data, security, and privacy laws and policies that need to change to protect vulnerable populations and advance positive change Ideal for nonprofit leaders, social activists, policymakers, technologists, entrepreneurs, founders, managers, and other business leaders, The Tech That Comes Next belongs in the libraries of anyone who envisions a world in which technology helps advance, rather than hinders, positive social change.

What if you could change your organization or community without being in charge of it?This book offers fundamental, science-based, practical approaches for you to create change in any kind of human organization. It is packed with advice, techniques, and concepts in a concise, easily learnable format that you can apply to your situation, whether as a business, non-profit, government agency, church, or local community. Many of the popular myths about how human change works are debunked.Learn to craft a compelling message about the change, convene a core group, architect collaboration with others, build agreements in large groups, understand the motivations or fears of stakeholders, and develop commitment to the change. Each change situation is different, and the methods in this book will enable you to assess the conditions and design an effective strategy for change.

Some find talking to others uncomfortable, difficult, or intimidating. Here is a way to overcome these communication challenges. HOW TO TALK TO ANYONE, ANYTIME, ANYWHERE is the key to building confidence and improving communication skills. Written by Larry King, this guide provides simple and practical advice to help make communication easier, more successful, and even more enjoyable. Anecdotes from a life spent talking--on television, radio, and in person,--add to the fun and value of the book. Learn what famous talkers say and how the way they say it makes them so successful. Lessons include: • How to overcome shyness and put other people at ease • How to choose an appropriate conversation topic for any situation • How to ace a job interview, run a meeting, and mingle at a cocktail party • What the most successful conversationalists have in common • The one great question you can ask to enhance your conversation with anyone, anytime, anywhere

Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button.

Even Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"--an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functions--now more than 200,000 and counting. But the iPhone has implications far beyond the phone or gadget market. In fact, it's opening the way to what Brian Chen calls the "always-on" future, where we are all constantly connected to a global Internet via flexible, incredibly capable gadgets that allow us to do anything, anytime, from anywhere. This has far-reaching implications--both positive and negative--throughout all areas of our lives, opening the door for incredible personal and societal advances while potentially sacrificing both privacy and creative freedom in the process. Always On is the first book to look at the surprising and expansive significance of Apple's incredibly powerful vertical business model, and the future it portends.

With business seemingly everywhere on television, from the risks of the retail and restaurant trade to pitching for investment or competing to become the next 'apprentice', The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, this book examines our changing relationship with entrepreneurship and the role played by television in shaping our understanding of the world of business. The book identifies the key structural shifts in both the television industry and the wider economy that account for these changing representations, whilst examining the extent to which television's developing interest in business and entrepreneurial issues is simply a response to wider social and economic change in society. Does a more commercial and competitive television marketplace, for instance, mean that the medium itself, through a particular focus on drama, entertainment and performance, now plays a key role in re-defining how society frames its engagements with business, finance, entrepreneurship, risk and wealth creation? Mapping the narratives of entrepreneurship constructed by television and analysing the context that produces them, The Television Entrepreneurs investigates how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.

In The Young and the Digital, S. Craig Watkins skillfully draws from more than 500 surveys and 350 in-depth interviews with young people, parents, and educators to understand how a digital lifestyle is affecting the ways youth learn, play, bond, and communicate. Timely and deeply relevant, the book covers the influence of MySpace and Facebook, the growing appetite for “anytime, anywhere” media and “fast entertainment,” how online “digital gates” reinforce race and class divisions, and how technology is transforming America’s classrooms. Watkins also debunks popular myths surrounding cyberpredators, Internet addiction, and social isolation. The result is a fascinating portrait, both celebratory and wary, about the coming of age of the first fully wired generation.

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

"Whether at a party, a wedding, a trade show, on vacation, or anywhere else, speaking to strangers is one of the biggest social fears people face. The reason? They don't know how! Marvin Brown has developed amazingly simple strategies and techniques that enable people to comfortably start and maintain conversations with confidence and ease."--Page 4 of cover.