Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Canadians have always dreamed about hockey. And we all love our kids. But somehow our desire to give everything we've got to two of the things we love the most has left both worse off. For many families, hockey has become more business than pleasure, where children don't even play anymore--now they compete. The dream of playing in the NHL and the enormous costs that come with it, are killing hockey in Canada. Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed "investments"--and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Often shocking, always informative, " Selling the Dream " is not only a guidebook for involved hockey parents across the country, it is a defence of the game we all love, and of childhood itself.

As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand"--Jacket flap.

A business memoir from fifteen year-old lemonade entrepreneur and one of TIME Magazine's Top 30 Most Influential Teens, Mikaila Ulmer, and her advice for life and business. When Mikaila Ulmer was four, she was stung by a bee--twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of her house and donating the small proceeds to organizations dedicated to bee conservation. When she realized the more lemonade she sold, the more bees she could help, Me & the Bees Lemonade was born. Now she sells her lemonade across the country. From meetings with Fortune 500 CEOs, to securing a deal on Shark Tank, to even visiting the Obama White House, Mikaila's lemonade and passion for bee conservation have taken her far. In Bee Fearless, part memoir, part business guide, Mikaila--now fifteen--shares her personal journey and special brand of mindful entrepreneurship and offers helpful tips and guidance for young readers interested in pursuing their own ventures, instilling in them the bee-lief that they can bee fearless and achieve their dreams too.

This book is both a testament to the triumph of the spirit and roadmap for success. What does it take to achieve a real breakthrough in your life, be happy, and win the "battle of your mind?" What are the mysterious forces that conspire to cripple us emotionally, psychologically, and socially? Even more importantly, how do we permanently overcome them and confidently, boldly, and joyfully reclaim our lives? You are about to find out. This is the story of George "GK" Koufalis, a boy who lost his innocence early on and grew up with the constant companionship of painful hardships and suffering, yet never gave up on his quest for something better. Despite all the odds stacked against him early on, he learned to fight for his happiness and succeed against the mental demons that plagued him. GK used the bricks of failure, struggle, and pain to build a solid foundation for the successful, fulfilling and inspired life he enjoys today. Today, that boy educates, instructs and inspires others on how they can improve their lives by following a simple success system he developed to overcome the adversities in his own life. Success leaves clues, and this book is filled with them. GK's 21-Day Blueprint will empower you for a more positive and powerful you. This unique system will reprogram your philosophy to drive new actions and deliver desired results. This autobiography is complemented by workshop based exercises to aid in your personal journey and discovery. Ultimately, it will not only show you that optimism and love can conquer all, but it will also prove it! When applied, GK's super-simple, practical and positive action steps will help you improve your course in life from where you are to where you want to be. And what is positive besides the rose-tinted glasses many of us would assume, it is the accurate response to any situation. As we all know, it's not what happens to us that is the major factor for our results; it's how we respond to what happens. If you ever needed a simple road map to your better life, here it is.

A Next Big Idea Club Must-Read for March 2024 * A Bustle Best New Book of Spring 2024 Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class. We’ve all heard of Amway, Mary Kay, Tupperware, and LuLaRoe, but few know the nefarious way they and countless other multilevel marketing (MLM) companies prey on desperate Americans struggling to make ends meet. When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream. MLMs thrive in rural areas and on military bases, targeting women with promises of being their own boss and millions of dollars in easy income—even at the risk of their entire life savings. But the vast majority—99.7%—of those who join an MLM make no money or lose money, and wind up stuck with inventory they can’t sell to recoup their losses. Featuring in-depth reporting and intimate research, Selling the Dream reveals how these companies—often owned by political and corporate elites, such as the Devos and the Van Andels families—have made a windfall in profit off of the desperation of the American working class.