As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

The pristine blue waters and sun drenched shores of the French Riviera provide a stunning backdrop to the story of two women, Chantal and Flora, both struggling with the heartache of a lost love. Chantal Gardinier runs her real estate agency in Antibes with an iron fist. A tough businesswoman on the surface, Chantal is hiding a tragic home life and a secret love affair. When faced with a moral dilemma, she is unsure which path to choose. Flora McKenna arrives in town with high hopes of finding happiness. When she immediately lands a great job, she decides that this exotic paradise might be just the place to help her heart heal. Selling houses to expats looking for a dream home in the sun would be the ideal existence if it weren't for her demanding boss, Chantal-a woman with no scruples when it comes to bending the rules. But Chantal's personal life catches up with her, and she is forced to ask Flora to run the agency. While trying to cope with French property laws and red tape, Flora is thrown into a love affair that threatens to break her heart.

Dreams Inc. is a business where the psychology of onea??s dreams meets corporate America. The corporation reenacts peoplea??s dreams, through an intricate theatrical system in an attempt to better help the patients understand their hidden desires. In the Satchel, On the Train, Selling Dreams to Nancy revolves around three seemingly different personalities who become involved with Dreams Inc., and how each is affected by his/her involvement. All three of these characters ride the same train every morning and enjoy the familiarity of the anti-social relationship they have with the faces on that train. All three characters quickly realize that the divides that kept them at a comfortable distance from one another can be torn down by the indeterminacy of everyday life.

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Psychological and mystical meanings of symbols in dreams.

Little People, BIG DREAMS: Inspiring Writers is a boxed gift edition set of three books—Maya Angelou, Anne Frank, and Jane Austen—from the best-selling series.

From Rebecca Ross, acclaimed author of The Queen’s Rising duology, comes a story about magic, vengeance, and the captivating power of dreams. A must-read for fans of The Hazel Wood and The Night Circus. The realm of Azenor has spent years plagued by a curse. Every new moon, magic flows from the nearby mountain and brings nightmares to life. Only magicians—who serve as territory wardens—stand between people and their worst dreams. Clementine Madigan is ready to take over as the warden of her small town, but when two magicians arrive to challenge her, she is unknowingly drawn into a century-old conflict. She seeks revenge, but as she gets closer to Phelan, one of the handsome young magicians, secrets—as well as romance—begins to rise. To fight the realm’s curse, which seems to be haunting her every turn, Clementine must unite with her rival. But will their efforts be enough to save Azenor from the nightmares that lurk around every corner?

Doyenne of dream interpretation Pamela Ball has followed up her internationally successful 10,000 Dreams Interpreted with this magnificent new volume. The Complete Book of Dreams and Dreaming shows you how to use the dream state productively to help fulfill every aspect of your waking life. Immensely practical, The Complete Book of Dreams and Dreaming gives you all the techniques you need for turning your desires into reality.