Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.

Introduction : the transforming modern world and public diplomacy -- Public diplomacy and the reasons for its development in the world in the XXI century -- Formation and development of Russian public diplomacy -- Russian studies of public diplomacy in 2000s -- Conclusion.

During the Cold War, Soviet influence and Leninist ideology were inseparable. But the collapse of both systems threw Russian influence into limbo. In this book, James Sherr draws on his in-depth study of the country over many years to explain and analyse the factors that have brought Russian influence back into play. Today, Tsarist, Soviet and contemporary approaches combine in creative and discordant ways. The result is a policy based on a mixture of strategy, improvisation and habit. The novelty of this policy and its apparent successes pose possible dangers for Russia's neighbours, the West and Russia itself.

Putin's Propaganda Machine examines Russia’s “information war,” one of the most striking features of its intervention in Ukraine. Marcel H. Van Herpen argues that the Kremlin’s propaganda offensive is a carefully prepared strategy, implemented and tested over the last decade. Initially intended as a tool to enhance Russia’s soft power, it quickly developed into one of the main instruments of Russia’s new imperialism, reminiscent of the height of the Cold War. The author describes a multifaceted strategy that makes use of diverse instruments, including mimicking Western public diplomacy initiatives, hiring Western public-relations firms, setting up front organizations, buying Western media outlets, financing political parties, organizing a worldwide propaganda offensive through the Kremlin’s cable network RT, and publishing paid supplements in leading Western newspapers. In this information war, key roles are assigned to the Russian diaspora and the Russian Orthodox Church, the latter focused on spreading so-called traditional values and attacking universal human rights and Western democracy in international fora. Van Herpen demonstrates that the Kremlin’s propaganda machine not only plays a central role in its “hybrid war” in Ukraine, but also has broader international objectives, targeting in particular Europe’s two leading countries—France and Germany—with the goal of forming a geopolitical triangle, consisting of a Moscow-Berlin-Paris axis, intended to roll back the influence of NATO and the United States in Europe. Drawing on years of research, Van Herpen shows how the Kremlin has built an array of soft power instruments and transformed them into effective weapons in a new information war with the West.

Introduction: the guns of August -- Contours of Russian foreign policy -- Bulldogs fighting under the rug: the making of Russian foreign policy -- Resetting expectations: Russia and the United States -- Europe: between integration and confrontation -- Rising China and Russia's Asian vector -- Playing with home field advantage? Russia and its post-Soviet neighbors -- Conclusion: dealing with Russia's foreign policy reawakening.

Russia's place in the world as a powerful regional actor can no longer be denied; the question that remains concerns what this means in terms of foreign policy and domestic stability for the actors involved in the situation, as Russia comes to grips with its newfound sources of might.

This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

In Cultural and Political Imaginaries in Putin’s Russia scholars scrutinise developments in official symbolical, cultural and social policies as well as the contradictory trajectories of important cultural, social and intellectual trends in Russian society after the year 2000. Engaging experts on Russia from several academic fields, the book offers case studies on the vicissitudes of cultural policies, political ideologies and imperial visions, on memory politics on the grassroot as well as official levels, and on the links between political and national imaginaries and popular culture in fields as diverse as fashion design and pro-natalist advertising. Contributors are Niklas Bernsand, Lena Jonson, Ekaterina Kalinina, Natalija Majsova, Olga Malinova, Alena Minchenia, Elena Morenkova-Perrier, Elena Rakhimova-Sommers, Andrei Rogatchevski, Tomas Sniegon, Igor Torbakov, Barbara Törnquist-Plewa, and Yuliya Yurchuk.

This book surveys Russia's relations with the world since 1992 and assesses the future prospect for the foreign policy of Europe's largest country. Together these essays offer an authoritative summary and assessment of Russia's relations with its neighbors and with the rest of the world since the collapse of the Soviet Union.