This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.

As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path toward being a more consequential global player.

Turkey is a rising regional and global power facing, as is the United States, the challenges of political transitions in the Middle East, bloodshed in Syria, and Iran's pursuit of nuclear weapons. As a result, it is incumbent upon the leaders of the United States and Turkey to define a new partnership "in order to make a strategic relationship a reality," says a new Council on Foreign Relations (CFR)-sponsored Independent Task Force.

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

"Boundary Spanners of Humanity tackles the growing severity of global problems and our strained ability to collaborate by critically re-examining two pivotal tools: communication and public diplomacy. R.S. Zaharna, a leading scholar of public diplomacy and international strategic communication, exposes the limitations of intercultural communication and state-based public diplomacy and proposes a pan-human vision of communication that can revolutionize how we communicate globally. The book reveals how dominant views of communication and public diplomacy are based on a 19th-century mindset of separateness that clashes with today's global connectivity and diversity. In a radical break from outdated models that divide humanity into cultural categories, Zaharna introduces a vision of humanity-centered public diplomacy featuring three complementary logics of communication. Used together, these communication logics are key to leveraging diversity, navigating connectivity, and enhancing our capacity for collaboration. Zaharna's innovative approach stems from decade-long, interdisciplinary research spanning ancient cosmologies, diverse intellectual heritages, contemporary social science, and emerging neuro-biological science. Boundary Spanners of Humanity provides a rich array of examples from ancient diplomacies to the covid-19 pandemic to illustrate a vision of pan-human communication that spans our diversity and harnesses it as an essential strength in collective problem solving and global collaboration"--

This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.