Uses Kenneth Burke to study the language of romance in religious sectarian rhetoric

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

The Romance languages and dialects constitute a treasure trove of linguistic data of profound interest and significance. Data from the Romance languages have contributed extensively to our current empirical and theoretical understanding of phonetics, phonology, morphology, syntax, semantics, pragmatics, sociolinguistics, and historical linguistics. Written by a team of world-renowned scholars, this Handbook explores what we can learn about linguistics from the study of Romance languages, and how the body of comparative and historical data taken from them can be applied to linguistic study. It also offers insights into the diatopic and diachronic variation exhibited by the Romance family of languages, of a kind unparalleled for any other Western languages. By asking what Romance languages can do for linguistics, this Handbook is essential reading for all linguists interested in the insights that a knowledge of the Romance evidence can provide for general issues in linguistic theory.

This book envisions the study of bare noun phrases as a field of research in its own right rather than an accessory matter in the wider domain of nominal determination. Combining insights from different theoretical backgrounds and extending the empirical coverage of bare noun phenomena, the ten contributions provide new perspectives on long-standing but still actively debated problems as well as investigations into previously ignored issues. The volume focuses on the wide range of bare noun phenomena in Romance languages, including Spanish, Catalan, Brazilian and European Portuguese, Italian and French; but also widens its inherently comparative perspective to languages such as Bulgarian and Modern Hebrew. The authors discuss the importance of cross-linguistic patterns in the modeling of the syntax and semantics of noun phrases and of common noun denotations, the role of information structure as well as that of discourse traditions and coordination.

This volume includes a selection of papers that address a wide range of acquisition phenomena from different Romance languages and all share a common theoretical approach based on the Principles and Parameters theory. They favour, discuss and sometimes challenge traditional explanations of first and second language acquisition in terms of maturation of general principles universal to all languages. They all depart from the view that language acquisition can be explained in terms of learning language specific rules, constraints or structures. The different parts into which this volume is organized reflect different approaches that current research has offered, which deal with issues of development of reflexive pronouns, determiners, clitics, verbs, auxiliaries, Inflection, wh-movement, rssumptive pronouns, topic and focus, mood, the syntax/discourse interface, topic and focus, and null arguments.

This book explores grammatical gender in the Romance languages and dialects and its evolution from Latin. Michele Loporcaro investigates the significant diversity found in the Romance varieties in this regard; he draws on data from the Middle Ages to the present from all the Romance languages and dialects, discussing examples from Romanian to Portuguese and crucially also focusing on less widely-studied varieties such as Sursilvan, Neapolitan, and Asturian. The investigation first reveals that several varieties display more complex systems than the binary masculine/feminine contrast familiar from modern French or Italian. Moreover, it emerges that traditional accounts, whereby neuter gender was lost in the spoken Latin of the late Empire, cannot be correct: instead, the neuter gender underwent a range of different transformations from Late Latin onwards, which are responsible for the different systems that can be observed today across the Romance languages. The volume provides a detailed description of many of these systems, which in turns reveals a wealth of fascinating data, such as varieties where 'husbands' are feminine and others where 'wives' are masculine; dialects in which nouns overtly mark gender, but only in certain syntactic contexts; and one Romance variety (Asturian) in which it appears that grammatical gender has split into two concurrent systems. The volume will appeal to linguists from a range of backgrounds, including Romance linguistics, historical linguistics, typology, and morphosyntax, and is also of relevance to those working in sociology, gender studies, and psychology.

This book contains a peer-reviewed selection of papers presented at the 46th Linguistic Symposium on Romance Languages (LSRL 46) that took place in April 2016 at Stony Brook University (SUNY), New York. The most current research and debates on bilingualism, historical linguistics, morphology, phonology, semantics, sociolinguistics, and syntax can be found in its pages. This collection will be of interest to Romance linguists and general linguists as well.

It's here and it's queer - popular culture inhabits all our lives, whether it comes in the form of movies or magazines, TV or shopping. A Queer Romance brings together critics, writers and artists to debate the possibilites of popular culture for lesbians and gay men. In a collection that is in-yer-face but never out-to-lunch, the contributors variously revisit debates about the gaze to provide a new theory of Queer viewing; discuss texts coded as queer - from lesbian vampires to Hollywood's use of gay codes in mainstream films such as Top Gun and Black Widow; consider the sexual and cultural narratives at play in the world of home shopping catalogues; explore the pleasures and perils of gay cultural production, from the radically queer film-making of Monika Treut to the wild world of homocore fanzines, and address the possibilities of texts claiming to be for the gay spectator - from pornography `by women, for women and about women' to `Out' TV. The contributors to A Queer Romance don't all agree but, taken together, the collection argues strongly that everyone can have their queer moments.

First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.