In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.

111 Spells, Rituals, and Meditations to Manifest Your Most Magnificent Self In numerology, 1 means beginnings and 11 means spiritual awakening. This book is the beginning of your spiritual awakening. Awyn Dawn teaches you how to break harmful patterns, grow your spirituality through deep self-exploration, and build a meaningful practice. With her guidance, you can shape the direction of your life and step confidently on your magical path. Spells connect you to the world and bring about change. Rituals remind you to have gratitude. Meditations help you communicate with the gods. Providing all three, Awyn shows you how to heal trauma, work with the elements, empower yourself through the sun and moon, and much more. This book offers 111 ways to be your greatest self—as only you can be.

Lara Prior-Palmer was seeking the unknown. In search of adventure aged nineteen, she entered the world's toughest horse race - a 1000km. ride through extreme conditions in the Mongolian wilderness.

Make More Immersive and Engaging Magic Systems in GamesGame Magic: A Designer's Guide to Magic Systems in Theory and Practice explains how to construct magic systems and presents a compendium of arcane lore, encompassing the theory, history, and structure of magic systems in games and human belief. The author combines rigorous scholarly analysis wi

This is the first volume of a modern introduction to quantum field theory which addresses both mathematicians and physicists, at levels ranging from advanced undergraduate students to professional scientists. The book bridges the acknowledged gap between the different languages used by mathematicians and physicists. For students of mathematics the author shows that detailed knowledge of the physical background helps to motivate the mathematical subjects and to discover interesting interrelationships between quite different mathematical topics. For students of physics, fairly advanced mathematics is presented, which goes beyond the usual curriculum in physics.

The only comprehensive, single-volume survey of magic available, this compelling book traces the history of magic and superstition in Europe from antiquity to the present. Focusing mainly on the medieval and early modern era, Michael Bailey also explores the ancient Near East, classical Greece and Rome, and the spread of magical systems_particularly modern witchcraft or Wicca_from Europe to the United States. He explains how magic was understood, constructed, and frequently condemned and how magical beliefs and practices have changed over time yet also remain vital even today.

Princess Kwyleeana and her entourage have just escaped the clutches of a wicked prince. Therion-who holds a dark secret and will do anything to gain power over several kingdoms-knows he needs Kwyleeana to succeed. Unfortunately, she possesses a magical pendant that allows her to elude him at every turn. After she discovers the lands teetering on the brink of another war, Kwyleeana enlists the aid of her human, animal, and magical friends to find a way to defeat the evil encroaching on her kingdom. Yet, the magic she has come to trust may betray her if she does not find the answers in time. As she battles both her conflicted heart and her vicious brother-Pfenwic-Kwyleeana is left wondering whether she has enough strength to save her people and her ailing father or if the Fates will spin their wheel against her. In this fantasy tale, a princess and all who bravely fight beside her continue their heroic quest to save Cantermere, and soon discover the true price of magic.

An encyclopedia covering the political, social, intellectual, religious and cultural history of the German- and Dutch-speaking medieval world, between 500 and 1500. Entries cover individuals and their deeds as well as broader historical topics.

First published in 2001, Medieval Germany: An Encyclopedia provides a comprehensive guide to the German and Dutch-speaking world in the Middle Ages, from approximately C.E. 500 to 1500. It offers detailed accounts of a wide variety of aspects of medieval Germany, including language, literature, architecture, politics, warfare, medicine, philosophy and religion. In addition, this reference work includes bibliographies and citations to aid further study. This A-Z encyclopedia, featuring over 500 entries written by expert contributors, will be of key interest to students and scholars, as well as general readers.

Theory -- What Is Magic? -- The Evolution of Magic -- The Gods -- The Elements of Magic -- Initiation and Adepthood -- Types of Magic: White versus Black -- Techniques of Magic -- The Four Elements -- The Kabbalah and Its Magical Correspondences -- The Astral Plane -- Ceremonial Magic -- The Sacred and the Profane Books of Magic -- Talismanic Magic -- The Spirit of Sacrifice -- Possession and Exorcism -- Prophets and Magicians -- Witchcraft and Demonology -- Divination -- Practice -- Rituals and Spells -- Fertility Rituals -- Weather Control -- The Rites for Power: Pagans, Witches, Satanists -- The Rites of the Persians and Babylonians -- The Rites of the Egyptians -- The Rites of the Jews -- The Rites of the Arabs -- The Rites of the Greeks and Romans -- The Rites of India -- The Rites of China and Japan -- The Rites of Africa -- The Rites of Australia -- The Rites of Europe -- The Rites of Haiti and Latin America -- The Rites of Mexico and North America -- Magical Spells -- Spells for Love -- Spells for Wealth and Success -- Spells to Overcome Enemies -- Spells for Health and Protection.