Xing Lu examines language, art, persuasion, and argumentation in ancient China and offers a detailed and authentic account of ancient Chinese rhetorical theories and practices within the society's philosophical, political, cultural, and linguistic contexts. She focuses on the works of five schools of thought and ten well-known Chinese thinkers from Confucius to Han Feizi to the the Later Mohists. Lu identifies seven key Chinese terms pertaining to speech, language, persuasion, and argumentation as they appeared in these original texts, selecting ming bian as the linchpin for the Chinese conceptual term of rhetorical studies. Lu compares Chinese rhetorical perspectives with those of the ancient Greeks, illustrating that the Greeks and the Chinese shared a view of rhetoric as an ethical enterprise and of speech as a rational and psychological activity. The two traditions differed, however, in their rhetorical education, sense of rationality, perceptions of the role of language, approach to the treatment and study of rhetoric, and expression of emotions. Lu also links ancient Chinese rhetorical perspectives with contemporary Chinese interpersonal and political communication behavior and offers suggestions for a multicultural rhetoric that recognizes both culturally specific and transcultural elements of human communication.

Introduces new scholars to interdisciplinary research by utilizing bibliographical surveys of both primary and secondary works that address the history of rhetoric, from the Classical period to the 21st century.

A startling look at revolutionary rhetoric and its effects Now known to the Chinese as the "ten years of chaos," the Chinese Cultural Revolution (1966–76) brought death to thousands of Chinese and persecution to millions. In Rhetoric of the Chinese Cultural Revolution Xing Lu identifies the rhetorical practices and persuasive effects of the polarizing political language and symbolic practices used by Communist Party leaders to legitimize their use of power and violence to dehumanize people identified as class enemies. Lu provides close readings of the movement's primary texts—political slogans, official propaganda, wall posters, and the lyrics of mass songs and model operas. She also scrutinizes such ritualistic practices as the loyalty dance, denunciation rallies, political study sessions, and criticism and self-criticism meetings. Lu enriches her rhetorical analyses of these texts with her own story and that of her family, as well as with interviews conducted in China and the United States with individuals who experienced the Cultural Revolution during their teenage years. In her new preface, Lu expresses deep concern about recent nationalism, xenophobia, divisiveness, and violence instigated by the rhetoric of hatred and fear in the United States and across the globe. She hopes that by illuminating the way language shapes perception, thought, and behavior, this book will serve as a reminder of past mistakes so that we may avoid repeating them in the future.

This pre-Qin dynasty recluse produced what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, the text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In "Guiguzi," China's First Treatise on Rhetoric, Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance for the study of Chinese rhetoric and communication and yet is little known to Western readers.

This book systematically depicts the theory of textual patterns (chengshi) of the eight-part essays and logic in ancient Chinese texts. With the rare materials, it covers all the basic and important aspects of the whole process and values of chengshi, such as the transformation of different parts and the coherent expression of the doctrines, the planning of writing, and the application to the aesthetic and pedagogic fields. It also explores the similarities and disparities of logical patterns between ancient Chinese and Western texts. Though entirely fresh and tentative, the contrastive studies get new insights into the logic and philosophical concepts hidden in the writings for better understanding of the uniqueness and richness implied in Chinese culture.

Rhetoric at the Non-Substantialistic Turn: The East-West Coin presents a unique theory of rhetoric that encompasses both Eastern and Western approaches. Based on the Field-Being philosophy founded by Lik Kuen Tong, this theory gives an account of the ontological foundations of both kinds of rhetoric. Beginning with an exposition of the nature of Field-Being rhetoric as Eastern and Western, this book presents chapters on Eastern and Western rhetoric over history as power, ethics, art, creativity, politics, and communication. It acknowledges the thinking of many philosophers and rhetoricians who have contributed to East-West comparative studies in both fields and argues that both understandings of rhetoric are necessary for global communication.

The Homeric epics and the Book of Songs are not just the fountainheads of the Western and Chinese literary traditions; for centuries they played a central role in education and communal life, and thus exercised a lasting influence on both civilizations. This volume presents the first systematic comparison of the two corpora. Part One analyzes their genesis and their reception, while Part Two discusses their characteristics as poetic creations. The book brings together Chinese and Western sinologists and classicists, and so promotes significant interdisciplinary and intercultural dialogue. Though the contributors rank among the leading experts in their fields, the essays here are accessible not only to their peers, but also to the interested ‘general reader’, and so to all those who seek a deeper understanding of Chinese and Western civilizations, their common human basis and their characteristic differences.

Readings of Aristotle’s and Confucius’ teachings reveal that both philosophers’ rhetorical thinking contain vital similarities which can help us understand cultural differences today. Much has been said about Aristotle’s definition of rhetoric as ‘the faculty of observing in any given case the available means of persuasion’ but few studies have focused on his depiction of rhetoric as ‘partly like dialectic, and partly like sophistical reasoning’. Yet, this Aristotelian conception of rhetoric sheds light on a similarity with Confucius’ teaching: both Confucius and Aristotle see the human understanding of the truths of things as necessarily having a dimension that is open-ended and discursive.

The Encyclopedia of Rhetoric is a comprehensive survey of the latest research--as well as the foundational teachings--in this broad field. Featuring 150 original, signed articles by leading scholars from many different fields of study it brings together knowledge from classics, philosophy, literature, literary theory, cultural studies, speech and communications. The Encyclopedia surveys basic concepts (speaker, style and audience); elements; genres; terms (fallacies, figures of speech); and the rhetoric of non-Western cultures and cultural movements. It covers rhetoric as the art of proof and persuasion; as the language of public speech and communication; and as a theoretical approach and critical tool used in the study of literature, art, and culture at large, including new forms of communication such as the internet. The Encyclopedia is the most wide ranging reference work of its kind, combining theory, history, and practice, with a special emphasis on public speaking, performance and communication. Cross-references, bibliographies after each article, and synoptic and topical indexes further enhance the work. Written for students, teachers, scholars and writers the Encyclopedia of Rhetoric is the definitive reference work on this powerful discipline.

Ancient Non-Greek Rhetorics contributes to the recovery and understanding of ancient rhetorics in non-Western cultures and other cultures that developed independently of classical Greco-Roman models. Contributors analyze facets of the rhetorics as embedded within the particular cultures of ancient China, Egypt, Mesopotamia, the ancient Near East more generally, Israel, Japan, India, and ancient Ireland.