It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.

What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to: Spot and capitalize on small retailer trends Conduct your own market analysis Research and select the most appropriate retailing software Run your business day to day Attract customers with effective advertising Make the leap to online selling This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!

What is in Creating Lean Dealers? Creating Lean Dealers is a DIY guide to enable dealers to achieve such a step-change for themselves. It works through, using examples, diagrams and detailed instructions, how to transform performance in service and repair. Then it goes on to describe how the same logic can be applied to all other areas of the dealer business to give a win-win-win for customers, dealer staff and shareholders. The journey to becoming a Lean dealer begins by getting a real understanding of two things: The ability of the processes in the dealership to deliver right first time on time at every step - a measure that authors David Brunt and John Kiff call ‘Customer Fulfilment’ because it is the core of what customers value. The actual demand on those processes and separating it into different types. The next step is to use these measures, together with a map of the ‘current state’ of the process, to define and prioritise what the problems are and then address them, with the teams who do the work, in a structured way using the Plan-Do-Check-Act method of improvement. A series of questions then guides the dealer to develop a ‘future state’ map of the process - a picture of what the process will look like, typically in 6 months time, when the problems have been addressed and some of the wastes eliminated so that more of the time is spent creating the value that customers want - what Lean thinkers call ‘Flow’. An accompanying action plan lists the ‘bite-sized steps’ needed to achieve the transformation. But like every transformational change, management plays a critical role. Without a fully committed CEO leading from the top improvements are almost certainly doomed to fail. It soon becomes apparent that management has to question and sometimes ‘unlearn’ many of its traditional management methods. Core to this is shifting the mind-set from managing results to managing processes using visual progress boards (rather than computers) on a daily or even an hourly basis - because good results are a direct product of good processes.

This book won't teach you how to sell cars. What this book will do is help dealers (or prospective dealers) avoid some of the common mistakes dealers make. While nothing can substitute for the gut instinct required to be a successful dealer, there are many legal pitfalls that can be avoided simply by asking the right questions about a path a dealer is about to go down. There are a lot of legal misconceptions that "everybody knows" in the car business. Dealers can benefit from a healthy dose of legal reality. Auto Dealer Law provides just that.

You never get a second chance to make a good first impression! It's estimated there are more than 2 trillion Google searches per year--and 46 percent of all Google searches seek local information. But when shoppers find your store online, will they come? In this timely how-to book, online marketing guru George Nenni walks you through the process of mastering Google My Business, a free online platform for listing your key business information, including address, contact information, photos and reviews. Google My Business is a proven tool for helping businesses increase their visibility with local shoppers. A Car Dealer's Guide to Google My Business shows you how to: * Create a GMB account for single or multiple locations * Refresh and verify your GMB content to stay current * Answer customer questions and monitor reviews to protect your brand * Know which queries car shoppers use for better SEO * Know where customers are searching by zip code * Oversee your listing analytics via the GMB dashboard. Don't just help car buyers find you on Google Search or Google Maps, sell them at the point of discovery!

? With completely revised with new sections on leasing and shopping on the Internet? Author is the country?s authority on leasing and is a frequent guest on shows such as 20/20, Oprah and Good Morning, America.For fifteen years, Don?t Get Taken Every Time has helped hundreds of thousands of consumers to get the best deal in town. In this completely revised edition, automotive consumer expert and former auto dealer Remar Sutton takes you through the process of shopping, financing, and negotiating?for cars and trucks, new and used, whether buying or leasing. He exposes the latest car dealer practices and scams and guides you step by step to minimizing dealer profit and maximizing your savings. You?ll learn:? Whether to buy or lease? What to buy?new or used?? How to get the most for your present car, whether you sell it or trade it in? How to shop on the Internet?and when to buy on-lineAbove all, you?ll learn to recognize the dealer?s profit-making strategies, and how to not get taken?ever again.

A comprehensive guide to running a retail store, with advice on hiring and training, licenses and registrations, working with customers, and learning the retail market.