Practical. Interactive. Engaging. This book provides an imaginative alternative to doing research methods. With visual prompts and easy-to-follow activities, it will help you understand the basic foundations of the research process in bite-sized pieces that suit your way of learning. Including activities such as word searches, crosswords, spider charts and puzzles, this book will help you gain a wider understanding of how, and why, specific research methods are used. Complete with a variety of learning features, this book will: Build your understanding of the core principles of research. Help you to interpret different methods and their practicalities. Aid you in identifying your weakness and adapting useful techniques to combat these. Stand as a visual toolkit that sets content out in bite-sized pieces. Perfect for beginners, this user-friendly guide will give you a deeper understanding of research methods through action, images, and visualization.

Written specifically for students with no previous experience of research and research methodology, the Third Edition of Research Methodology breaks the process of designing and doing a research project into eight manageable steps and provides plenty of examples throughout to link theory to the practice of doing research. The book contains straightforward, practical guidance on: - Formulating a research question - Ethical considerations - Carrying out a literature review - Choosing a research design - Selecting a sample - Collecting and analysing qualitative and quantitative data - Writing a research report The third edition has been revised and updated to include extended coverage of qualitative research methods in addition to the existing comprehensive coverage of quantitative methods. There are also brand new learning features such as reflective questions throughout the text to help students consolidate their knowledge. The book is essential reading for undergraduate and postgraduate students in the social sciences embarking on qualitative or quantitative research projects.

A perennial bestseller since 1997, this updated tenth edition of Understanding Research Methods provides a detailed overview of all the important concepts traditionally covered in a research methods class. It covers the principles of both qualitative and quantitative research, and how to interpret statistics without computations, so is suitable for all students regardless of their math background. The book is organized so that each concept is treated independently and can be used in any order without resulting in gaps in knowledge—allowing it to be easily and precisely adapted to any course. It uses lively examples on contemporary topics to stimulate students’ interest, and engages them by showing the relevance of research methods to their everyday lives. Numerous case studies and end-of-section exercises help students master the material and encourage classroom discussion. The text is divided into short, independent topic sections, making it easy for you to adapt the material to your own teaching needs and customize assignments to the aspect of qualitative or quantitative methods under study—helping to improve students’ comprehension and retention of difficult concepts. Additional online PowerPoint slides and test bank questions make this a complete resource for introducing students to research methods. New to this edition: New topic section on design decisions in research Additional material on production of knowledge and research methods Significant development of material on ethical considerations in research Fresh and contemporary examples from a wide variety of real, published research Topic-specific exercises at the end of each section now include suggestions for further steps researchers can take as they build their research project.

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The original CD-ROM accompanying the book and its content are no longer available.

A friendly and accessible guide to psychological research methods, Your A to Z of Research Methods and Statistics in Psychology is the perfect companion to your core research methods textbook. This clear and extensive A to Z covers all the key terms and concepts you need to navigate methods and statistics in psychology with ease.

This book presents the entire contents of most social science research methods courses in the form of a practical how-to guide. Topics covered range from basic concepts about scientific method to implementation and completion.

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

This book is an introduction to research methodology intended to be used by students of undergraduate and post graduate courses and those seeking clarity and an understanding of the key terminology used in research. The handbook will provide the reader with the basic framework and summary of basic research principles and techniques. This book has been written in simple language with examples to elucidate the underlying concepts, terms, language of research, paradigms of research, types of research, research methods, sampling, data and measurement, data collection methods and report writing. The author has used a practical approach to the principles of research to make it easier for the reader to understand, apply and select the paradigms of research, research methods and research methodology applicable to their research. This book endeavours to make research easy to understand and apply to all readers.

Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.