Are you interested in postgraduate studies but worried about the research component? Are you faced with a complex business problem and do not know how to go about solving it? With changes in the world of work come new theories, new meanings and new applications. These require scientific methodologies and research strategies to obtain data and analyse it in such a way that the outcomes are reliable and generalisable. Research is synonymous with knowledge-creating which, in turn, is linked to innovation. Both of these are critical for economic and social development, as well as business development. But not all business practitioners are good researchers. And the broad landscape of the modern business world begs for a set of plans and models that can simultaneously provide stability and a breadth of development. This book offers this. The book provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.

You are welcome to Research Made Easy - Second Edition. This book is a guide for researchers and students carrying out a research project or working on long essays, theses and dissertations. It is aimed at being used in teaching and hence, it adopts an interactive approach requiring the reader/student to participate in the learning process. What are the elements of a good research? Most often than not we face a dilemma in seeking answers to this question. The challenge becomes pronounced when we begin to evaluate the different requirements of the diverse academic audiences in the social sciences and business. So what really makes a good research? In this book, I attempt to provide a general outline which can be considered as being essential for a good research thesis. Though this is not exhaustive, it will be of help, especially to young researchers. The purpose is not to create a 'one best format', but to offer guidelines in starting a research project and the preparation of long essays, theses and dissertations for submission. The second edition extends the discussion on case study research design and presents a new section on thematic analysis. This book is essential for anyone involved in business and social science studies. On completion, the reader would have acquired practical research skills to select a research topic, review literature, identify research gaps, conceptualize research designs, and conduct data collection and analysis to address research gaps.

Learn how to analyze the market; know how to guage the success of your advertising; understand how to plan strategically.

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

C.R.M.E. is a workbook for anyone needing (or wanting) to do a research project that can stand the test of claiming scientific significance. The workbook leads the reader in a logical progression from the measurement of variables in the research design to the formulation of testable hypotheses. I taught such a research class at the college level for twenty years and learned how few people know the meaning of significance. Even students who came into the class having taken statistics as a pre-requisite were "fuzzy" about the concepts of standard deviations, significance, and standard scores. I realized there were two reasons for this: learning out of context; that is, without seeing an application, and secondly, being overloaded with too much statistics, which led to mere confusion. Thus my approach was to include the most common types of statistical tests covering a wide spectrum of measurements and having them applied in a real research project. Once this much is learned, it is easier to branch out to more sophisticated measurements and testing. This workbook was also used with adult students in the university's weekend program. These were students from various large corporations in the city who were finishing their undergraduate degrees. It was they who gave me the idea to share the workbook, as many of them were given research projects to do at their place of employment and gave me very positive feedback. I genuinely hope that you find it helpful as well. Best wishes, Prof. M.

This new edition provides clinicians and trainees with guidance on the latest clinical research techniques and publishing in medical literature. Divided into six sections, the book begins with an overview of research and evidence-based medicine, then discusses the strengths and limitations of specific research designs including randomised controlled trials, cohort studies, case control studies and much more. The following sections cover reporting guidelines, writing a good research paper, sample size calculations, subgroup analyses and associated topics such as research ethics and patient consent. The second edition has been fully revised and expanded and includes new advanced content. Clinical images and figures further enhance the comprehensive text. Key points New edition providing guidance on latest clinical research techniques and publishing in medical literature Fully revised and expanded content with new advanced topics Internationally recognised author team Previous edition (9788184488906) published in 2010

This is a research book with a difference. It tells the truth about the research process. Each phase of a research project is addressed in the simultaneous order in which researchers often undertake them. Importantly, the book recognizes that writing up a research project is rarely organized in the form in which the dissertation is finally presented. Readers are given guidelines to help them assess the kind of researcher they are and the all important question of how to chose a research project is answered. The book is easy to read and covers: An explanation of what lies behind the requirements that need to be met by a research proposal What readers should expect from their supervisors and what the researched organisation might expect from readers Support for the confused and anxious student. This book will guide the student through a challenging time, giving quick and realistic support to enable a stress-free completion of their final dissertation and project write up. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

This is a comprehensive guide to quantitative research, rooted in the author's own teaching and research. In particular, it challenges both the student who "does not do numbers" and the student who does nothing but numbers (and who therefore fails to interpret or challenge his/her results). The book shows how all educational researchers need to "do" quantitative research, even if only in the sense of reading other people's research findings. In fact, the book argues that the conventional distinction between primary and secondary research data is inadequate, since there is enormous need/opportunity for conducting research through using and reinterpreting secondary data. This leads to one of the main selling points of the book - Gorard's idea of the "idle researcher", who makes valuable contributions to the research literature by using data gathered by other researchers.