Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

As a journalist, I personally receive over a thousand press releases in my email each day. See what we want in a press release! 3 x bonuses Included: 1) The most perfect, best working, press release template in the world! This 100% effective guaranteed-to-work-every-time press release template - if you follow this template, your success is assured, every time! 2) My personal rolodex of press release sites you can use! Use the sites to get your press release into the hands of the journalists. 3) My personal, effective, Press Release Cheat Sheet! Make sure every press release you send is perfect - every time. This book is based on my best selling, $299, video training course - and is written in my friendly, easy to follow, style! Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time. And that could be you and your company being featured. Whatever the size of your company - journalists WANT your story. It keeps us journalists in a job, after all! You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies. Much cheaper than buying adverts. And much more trusted by your potential customers of course! As a journalist, I personally receive over a thousand press releases in my email each day. Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist! Over 95% of them don't get read, though! The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense. (Sometimes a combination of all four!) Another 4% get opened and binned within seconds. About 5 (that's a half of one per cent!) a day get followed up. I will only use and publish one or two of these (on TV, radio, online). But I miss some good stories, because the release is written all wrong. This course shows you what to do right. You can use press releases the way I show you and be very successful indeed. What Are You Going To Get From This Book? Learn how to Issue successful press releases, over and over again. Learn what to add - and what not to! See what goes into getting a press release published - on TV, radio or in the press. Using the included template, easily and quickly create a press release about your company or product. Using the included checklist, make 100% sure that your press release is perfect.

If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies

Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.

Ever felt like you're lost in a digital desert, crying out for visibility amidst a sea of competitors? You're not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success. This isn't your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners. You'll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting. But that's not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You'll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority. SEO Secrets is more than just a book; it's a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It's time to escape the matrix and embark on a journey to the top of the SERPs. Are you ready to uncover the secrets of SEO? Plug in, power up, and let's get optimizing!

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

This updated edition of Secret Affairs covers the momentous events of the past year in the Middle East and at home in the UK. It reveals the unreported attempts by Britain to cultivate relations with the Muslim Brotherhood in Egypt after the fall of Mubarak, the military intervention on the side of Libyan rebel forces which include pro-al-Qaeda elements, and the ongoing reliance on the region's ultimate fundamentalist state, Saudi Arabia, to safeguard its interest in the Middle East. It illuminates path of Salman Abedi, the bomber who attacked Manchester in May 2017, and his terror network: how he fought in Libya in 2011 as part of a group of fighters which the UK allowed to leave the country to go and battle against Gadafi to topple him. In this ground-breaking book, Mark Curtis reveals the covert history of British collusion with radical Islamic and terrorist groups. Secret Affairs shows how governments since the 1940s have connived with militant forces to control oil resources and overthrow governments. The story of how Britain has helped nurture the rise of global terrorism has never been told.

An intensely controversial scrutiny of American democracy's fundamental tension between the competing imperatives of security and openness.

"This book provides examples of constants that communicators and their leaders should stay focused on. Those constants are: (1) responsiveness to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. Each chapter is dedicated to one or several examples of these concepts"--

When a baby-only hours old-is discovered on the Amish bishop's front porch in Painter's Mill, Ohio, Chief of Police Kate Burkholder is called in to investigate. The newborn is swaddled in an Amish crib quilt, and the only other item found with the child is a hand-carved wood rattle, which Kate also recognizes as Amish. The little girl seems healthy and whole; but who would abandon her and why? Though the quilt and rattle could be purchased, Kate suspects the mother is Amish, possibly young and unmarried, both of which would be powerful motives for such a desperate act. With the rattle and the baby quilt as the only clues, Kate must call upon her own Amish roots, and with the help of state agent John Tomasetti, search the Amish and "English" communities of Painters Mill for clues to unravel the poignant, puzzling mystery.