Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

'Everyone has a book in them' is a phrase we have all heard. It may be true, but it's the getting it out that matters. This book is designed to help you put your novel on the page in the way that will give you the best chance of selling it to a publisher. It's not easy. It can be hard work and often disappointing, and luck plays a critical part, but it is possible. With persistence, knowledge of the world of publishing and belief in yourself, you can succeed. The rewards - seeing your book on public display or in the hands of a reader - and the delight in achievement, make all the effort worthwhile. This book will show you the practical steps to be taken in order to reap those rewards. It deals specifically with: getting started; finding the right story; setting the scene; creating the right characters; working with other writers; submitting work; and getting to grips with the publishing process. CONTENTS: 1. Taking those first vital steps 2. Finding the right story 3. Creating the right characters 4. Getting ready to start 5. Looks and language 6. Setting the scene 7. The overall view 8. Submitting your work 9. Working with other writers 10. Being published

Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

Create custom knitting patterns to share and sell! Writing clear, easy-to-follow knitting patterns is easier than you think! In The Beginner's Guide to Writing Knitting Patterns, knitting expert Kate Atherley provides everything you need to know to share your projects with fellow knitters. This one-stop guide includes concrete guidelines with lots of examples on everything from pattern writing basics, to schematics and charts, to handling multiple sizes, establishing a personal style sheet, and more. The book addresses the details of how to create complete, clear and easy-to-use knitting patterns, for any type of design, and for any level of knitter. You'll also find details on: • Pattern structure and elements • Formatting and layout • How to go from test knitting to a final publication • Online platforms, processes, and good business practices • An introduction to important copyright laws A basic pattern template and resources are also provided. Whether you're looking to share a project with a close friend or your growing online customer base, The Beginner's Guide to Writing Knitting Patterns is the comprehensive guide that can help you translate your project into a set of instructions that any knitter can follow.

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

This book offers an alternative, realistic and practical approach to help those in health and social care critically appraise what they read and what they see in the workplace.