Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.

A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

Want to get your business featured in national newspapers, magazines, and on radio and TV? Of course you do. As does every other entrepreneur, coach, or consultant out there. Which is why traditional PR strategies, which revolve around sending journalists press releases, just don't work. With 15 years' experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story-and what doesn't. And it breaks her heart to see people like you wasting their time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media-without hiring a PR company or even writing a single press release.

A guide that will enable the reader to write and market press releases, organise media interviews and develop media strategies so as to successfully communicate the message to the outside world. Outlines a systematic and professional approach to producing press releases in a simple and concise way.

Create custom knitting patterns to share and sell! Writing clear, easy-to-follow knitting patterns is easier than you think! In The Beginner's Guide to Writing Knitting Patterns, knitting expert Kate Atherley provides everything you need to know to share your projects with fellow knitters. This one-stop guide includes concrete guidelines with lots of examples on everything from pattern writing basics, to schematics and charts, to handling multiple sizes, establishing a personal style sheet, and more. The book addresses the details of how to create complete, clear and easy-to-use knitting patterns, for any type of design, and for any level of knitter. You'll also find details on: • Pattern structure and elements • Formatting and layout • How to go from test knitting to a final publication • Online platforms, processes, and good business practices • An introduction to important copyright laws A basic pattern template and resources are also provided. Whether you're looking to share a project with a close friend or your growing online customer base, The Beginner's Guide to Writing Knitting Patterns is the comprehensive guide that can help you translate your project into a set of instructions that any knitter can follow.

This book offers an alternative, realistic and practical approach to help those in health and social care critically appraise what they read and what they see in the workplace.