A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

In today's digital age, having a strong online identity has become more important than ever. This book aims to explore the many facets of this topic, from the importance of building a positive digital presence to managing one's online reputation and privacy. We want to cover different aspects of online identity. This book will focus on the importance of online identity and how it can affect our personal and professional lives. We also want to provide strategies for building a strong and authentic online identity, including tips on how to curate social media profiles and manage privacy settings. The book will also delve into the concept of digital footprints and the implications of our online actions, explore online reputation management and how to maintain a positive online image, and analyze the impact of online identity on mental health, including the effects of cyberbullying and social comparison. Finally, the book will look into the future of online identity, exploring emerging technologies such as blockchain-based identity solutions and virtual reality environments. With practical tips and insightful analysis, this book hopes to become an essential guide for anyone looking to navigate the complexities of online identity in the digital age.

Some corporations are beginning to rethink how they provide security, so that interactions with customers, employees, partners, and suppliers will be richer and more flexible. This book explains how to go about it. It details an important concept known as "identity management architecture" (IMA): a method to provide ample protection.

Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

As systems have become interconnected and more complicated, programmers needed ways to identify parties across multiple computers. One way to do this was for the parties that used applications on one computer to authenticate to the applications (and/or operating systems) that ran on the other computers. This mechanism is still widely used-for example, when logging on to a great number of Web sites. However, this approach becomes unmanageable when you have many co-operating systems (as is the case, for example, in the enterprise). Therefore, specialized services were invented that would register and authenticate users, and subsequently provide claims about them to interested applications. Some well-known examples are NTLM, Kerberos, Public Key Infrastructure (PKI), and the Security Assertion Markup Language (SAML). Most enterprise applications need some basic user security features. At a minimum, they need to authenticate their users, and many also need to authorize access to certain features so that only privileged users can get to them. Some apps must go further and audit what the user does. On Windows®, these features are built into the operating system and are usually quite easy to integrate into an application. By taking advantage of Windows integrated authentication, you don't have to invent your own authentication protocol or manage a user database. By using access control lists (ACLs), impersonation, and features such as groups, you can implement authorization with very little code. Indeed, this advice applies no matter which OS you are using. It's almost always a better idea to integrate closely with the security features in your OS rather than reinventing those features yourself. But what happens when you want to extend reach to users who don't happen to have Windows accounts? What about users who aren't running Windows at all? More and more applications need this type of reach, which seems to fly in the face of traditional advice. This book gives you enough information to evaluate claims-based identity as a possible option when you're planning a new application or making changes to an existing one. It is intended for any architect, developer, or information technology (IT) professional who designs, builds, or operates Web applications and services that require identity information about their users.

A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity is a hands-on guide for teachers, students, and agency professionals seeking to respond skillfully and sensitively to the often daunting challenges of classrooms, as students demand both answers and accountability concerning issues of race, power, privilege, and oppression and the emotional responses they provoke. The guide includes suggestions to implement before entering the classroom, so that the necessary personal, community, and institutional infrastructure can support authentic, sustainable conversations. It discusses how educators can respond appropriately in the classroom to the hot-button issues of the day. There are also lessons for critical pedagogy and management that help educators reimagine classrooms and learn to create mutually supportive learning environments. Written by four experienced anti-racist educators and practitioners, the book takes a direct, compassionate approach designed to diminish dogma and fear. By examining how socially different people respond to the same difficult questions, A Guide for Sustaining Conversations on Racism, Identity, and our Mutual Humanity creates a rich set of options for readers to use in their own classrooms, agencies, and field placements.

Those who profit from illegally arming violent criminals and perpetuating the cycle of violence, victimization, and suffering are a special breed of bad guy. Firearms Trafficking, A Guide for Criminal Investigators, helps criminal investigators set their sights on armed violent criminals and those who traffic the crime guns that fuel this violence. This comprehensive text that provides insight into all aspects of firearms trafficking and armed violent crime investigation and easily keeps the readers interest with real-life case examples demonstrating the successful application of all the techniques discussed. This book is intended for criminal justice students, colleges and universities, criminal investigators in the U.S. and abroad, law enforcement academies, law enforcement executives, researchers, strategic planners, and policy makers.

Health and social care services are responsible for the delivery of skilled and high-quality care to their patients and clients. Nowhere are these objectives more important than in the fields of nursing, midwifery, radiography, occupational therapy, physiotherapy, health promotion, and social work. And one important quality standard in health care is evidence-based information and best practice. The Internet is a subject on which many people are, let’s face it, blissful innocents. I urge you to take the Internet seriously and to discover what is most relevant and useful for your practice – The Essential Guide to the Internet for Health Professionals is a practical means towards that end. The second edition contains new information to help you find your way around the Internet and updates the original book with more detail on the clear framework of the original edition. It’s a how-to book to get you going and save you time – a guide to those parts of cyberspace that provide particularly relevant evidence.