Know yourself -- that's great advice, but how do we get there? In a lively conversation about the meaning of life, three characters explore a wide range of concepts, including friendship and love, self-discipline and self-respect, trust and justice.

This is the first book on Aristotle's important but neglected essay Peri ideon, 'On Ideas', to be published in English. Gail Fine explores the philosophical merits of Aristotle's criticisms of Plato, and relates their views to current debates about universals, properties, meaning, and knowledge. The full, annotated text of Peri ideon is included, with translation.

In this book, Reuven Brenner argues that people bet on new ideas and are more willing to take risks when they have been outdone by their fellows on local, national, or international scales. Such bets mean that people deviate from the beaten path and either gamble, commit crimes, or come up with new ideas in art, business, or politics, and ideas concerning war and peace in particular. By using evidence on gambling, crime, and creativity now and during the Industrial Revolution, by examining innovations in English and French inheritance laws and the emergence of welfare legislation, and by looking at what has happened before and after wars, Brenner reaches the conclusion that hope and fear, envy and vanity, sentiments provoked when being leapfrogged, make humans race.

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.