How did the Turkish-Kurdish Conflict arise? Why have Turks and Kurds failed for so long to solve it? How can they solve it today? How can social scientists better analyze this and other protracted conflicts and propose better prescriptions for sustainable peace? Return to Point Zero develops a novel framework for analyzing the historical-structural and contemporary causes of ethnic-national conflicts, highlighting an understudied dimension: politics. Murat Somer argues that intramajority group politics rather than majority-minority differences better explains ethnic-national conflicts. Hence, the political-ideological divisions among Turks are the key to understanding the Turkish-Kurdish Conflict; though it was nationalism that produced the Kurdish Question during late-Ottoman imperial modernization, political elite decisions by the Turks created the Kurdish Conflict during the postimperial nation-state building. Today, ideational rigidities reinforce the conflict. Analyzing this conflict from "premodern" times to today, Somer emphasizes two distinct periods: the formative era of 1918–1926 and the post-2011 reformative period. Somer argues that during the formative era, political elites inadequately addressed three fundamental dilemmas of security, identity, and cooperation and includes a discussion of how the legacy of those political elite decisions impacted and framed peace attempts that have failed in the 1990s and 2010s. Return to Point Zero develops new concepts to analyze conflicts and concrete conflict-resolution proposals.

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Create the Digital Games You Love to Play Discover an exercise-driven, non-technical approach to game design without the need for programming or artistic expertise using Game Design Workshop, Third Edition. Author Tracy Fullerton demystifies the creative process with a clear and accessible analysis of the formal and dramatic systems of game design. Examples of popular games, illustrations of design techniques, and refined exercises strengthen your understanding of how game systems function and give you the skills and tools necessary to create a compelling and engaging game. The book puts you to work prototyping, playtesting, and revising your own games with time-tested methods and tools. It provides you with the foundation to advance your career in any facet of the game industry, including design, producing, programming, and visual design.

Discover the Journal From Initial Idea to Completed Story A wardrobe that leads to a fantasy world...a rendition of Hamlet told by Rosencrantz and Guildenstern...the life and times of the Wicked Witch of the West.... Just where do successful writers get their ideas? Author Fred White demystifies the creative process of idea generation by breaking it down into six essential stages: idea recognition, idea incubation, outlining, research, drafting, and revision. In Where Do You Get Your Ideas? you will learn: • How to create, organize, and keep a writer's notebook. • Where to look for ideas--in daily observations, books, news articles, and magazines--and how to recognize a story when you see one. • Techniques for developing ideas into creative works of fiction and non-fiction: free-associating, listing, mapping, and collaging. • How to transform a good idea into a great story, novel, or memoir. With practical advice, techniques, and exercises, plus 75 seminal ideas to jump-start your creativity, Where Do You Get Your Ideas? will pull back the curtain on the magic of idea generation and reveal the wealth of writing inspiration right in front of you.

A Global Idea outlines how youth—as shown by the Arab Spring uprisings and subsequent state responses—became a prominent social and political category during the first two decades of the twenty-first century in the Middle East. Drawing on ethnographic fieldwork, interview data, and textual analysis, Mayssoun Sukarieh explains that the spread of youth as an important category is linked to the operation of a "global youth development complex," a diverse transnational network of state, private sector, civil society, and international development aid organizations that worked through key urban areas such as Washington, DC, Amman, and Dubai. In its analysis of the arrival, extension, and embedding of the youth development complex in the Middle East during this period, A Global Idea addresses a broader question that is of global and not just regional concern. How are certain ideas that are central to the working and reproduction of global capitalism able to travel the world so that they are found virtually everywhere?

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Vols. 2-6 include "Theological and Semitic literature for 1898- 1901, a bibliographical supplement to the American journal of theology and the American journal of Semitic languages and literatures. By W. Muss-Arnolt." (Separately paged)