Examines the role of image and affect in teaching with new digital technologies and multimedia composition.

The nine contributors to this collection examine rhetorician Kenneth Burke’s understanding of transcendence, applying it to a wide range of social and political issues, including racial and presidential politics.

The rhetorical practices involved with the dissemination of scientific discourse are shifting. Addressing these changes, this book places the discourse of science in an increasingly multilingual and multicultural academic area. It contests monolingual assumptions informing scientific discourse, calling attention to emerging glocal discourses that make hybrids of the standard globalized and local academic English norms.English clearly has a hegemonic role as the lingua franca of global academia; this book conducts an intercultural rhetorical and textographic analysis to compare how Anglophone and non-Anglophone academics utilise the standardized rhetorical conventions for scientific writing. It takes an academic literacies approach, providing a rhetorically and pedagogically informed discussion. It enquires into the process of linguistic and rhetorical acculturation of both monolingual and multilingual scholars, and in doing so redefines the contemporary rhetoric of science.

In Designing XR, H+C immersion is presented as a multi-dimensional design problem which addresses the question of: How can transformative design-thinking-based knowledge systems complement the existing HCI invention model to contribute to the creation of more socially viable and humane immersive media environments?

Joddy Murray, in “Kinematic Rhetoric,” puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect” images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts.” By turning to Deleuze’s work on cinema, Murray presents the “time-affect image,” which “generates" and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain.

There is great power in the use of words: words create most of what we consider to be real and true. Framing our words and narratives is thus a tool of power – but a power that also comes with limitations. This intriguing issue is the topic of Framing the Threat, an investigation of the relationship between language and security and of how discourse creates the scope of possibility for political action. In particular, the book scrutinizes and compares the security narratives of the former US presidents George W. Bush and Barack Obama. It shows how their framings of identity, i.e., of the American ‘self’ and the enemy ‘other’ facilitated a certain construction of threat that shaped the presidents’ detention and interrogation policies. By defining what was necessary in the name of national security, Bush’s narrative justified the operation of the detention center at Guantanamo Bay and rendered the mistreatment of detainees possible – a situation that would have otherwise been illegal. Bush’s framings therefore enabled legal limits to be pushed and made the violation of rules appear legitimate. Obama, in contrast, constructed a threat scenario that required an end to rule violations, and the closure of Guantanamo for security reasons. According to this narrative, a return to the rule of law was imperative if the American people were to be kept safe. However, Obama’s framing was continually challenged, and it was never able to dominate public discourse. Consequently, Framing the Threat argues Obama was unable to implement the policy changes he had announced.

This book presents post-Marxist theoretical approaches towards social critique and offers discourse analytical tools for critical research. How is a normative critique possible? The author, working at the crossroads of sociological discourse analysis and social philosophy, answers this question and others to show how empirical discourse research can be used to develop normative critique of societies. Divided into three major sections, Herzog introduces the reader to the theoretical approaches to critique, provides tools for normative evaluations of social structures, and finally offers practical examples of theoretical concepts. The book will be of interest to those working in the fields and subfields of discourse analysis, poststructuralism, hegemony theory, cultural political economy and critical theory, with an interdisciplinary orientation.

Published just months after the Versailles Treaty was signed, The Economic Consequences of the Peace is a devastating critique of allied leaders and the reparations imposed on Germany and Austria in the aftermath of WWI. These essays assess the importance of Keynes’s book, both historically and in its relevance for the challenges we face today.

Boost your confidence and transform your speaking skills with wisdom from the ancients What does the word ‘gravitas’ mean today? In the world of ancient Rome, it was the manner of trust and respect cultivated by capable, strong leadership. In Gravitas: Timeless Skills to Communicate with Confidence and Build Trust, communications expert Louise Mahler shows how this ancient virtue can help you rethink modern communication and transform your presence and impact as a leader today. Gravitas unpacks the essential speaking skills, strategies and techniques that great leaders use to communicate effectively. This book reveals the ways and means that were essential two thousand years ago and remain essential today. You’ll learn how to better connect with your audience and persuade them to trust in you and your ideas. From the wisdom of ancient leaders such as Cicero and Quintilian, you’ll discover powerful frameworks for mindset and the critical skills of delivery. Harness your posture, your eyes, your voice, your gestures and even your breathing for maximum impact, whether you’re in a one-on-one meeting or engaging a large crowd. Beat imposter syndrome: build your confidence as a public speaker Prove yourself as a capable leader with a strong presence Learn how to gain the trust of your team and clients Give standout presentations and speak confidently in any business situation, including meetings, sales pitches, proposals, boardrooms, town halls, conferences, and even in the media Learn how gravitas works for women and how to harness it for exceptional communicating as a female leader It’s time to rediscover our lost skills and revitalise the art of communication. The ancient Romans brought their people together and conquered the known world. With Gravitas, you’ll draw on their wisdom and skills to conquer doubt and uncertainty. By cultivating your own gravitas, you’ll be able to build trust effectively — and communicate any message clearly and with confidence.

What are the structures of discourse and what are the functions of these structures in the communicative context? This volume explains how and why discourse is organized at various levels. The multidisciplinary contributions illustrate that discourse analysis goes far beyond the linguistic answer of designing grammars and goes hand in hand with the study of their uses and functions in the social context. Comprehensive and accessible, the volume covers a huge variety of discourse genres, including written and spoken, and storytelling and argumentation. The chapters also illustrate the necessity to examine the mental processes of the language users: How do people go about producing, understanding and remembering text or talk? The book stresses that both discourse and its mental processing have a social basis and can only be fully understood in relation to social interaction.