Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.

4. Health and HIV/AIDS

As its title suggests this is not just a list of names and dates but a serious research into the people behind the names on the various WW2 memorials in Bridlington including all the old boys of Bridlington School who died in WW2. The book begins with a detailed look at where the memorials are, when they were made and the names that appear on them. This is followed by the roll of honour itself, an alphabetical listing which gives a full page to each person named on the memorials. The Authors have used 'typical' family history resources in order to give as much biographical detail as possible, who they were, their parents, husbands / wives and children, where and how they died and what they did before enlistment. Some died in well-known land battles, some went down with their ships, while others were in aircraft that failed to return home. Not all were in the armed forces and these met their deaths through bombing raids and accidents of war. This is their story.

Through critical analysis of writings on Baptist distinctives, Norman shows there is a continuous body of theological components common to all Baptists.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

A 2019 Caldecott Honor Book What’s in a name? For one little girl, her very long name tells the vibrant story of where she came from — and who she may one day be. If you ask her, Alma Sofia Esperanza José Pura Candela has way too many names: six! How did such a small person wind up with such a large name? Alma turns to Daddy for an answer and learns of Sofia, the grandmother who loved books and flowers; Esperanza, the great-grandmother who longed to travel; José, the grandfather who was an artist; and other namesakes, too. As she hears the story of her name, Alma starts to think it might be a perfect fit after all — and realizes that she will one day have her own story to tell. In her author-illustrator debut, Juana Martinez-Neal opens a treasure box of discovery for children who may be curious about their own origin stories or names.

Latin poets and prose writers of the classical period and later used - and withheld - names subtly and to important effect. Here, in eleven new essays, an eminent international cast explore themes which include 'speaking' names, often involving bilingual Latin/Greek play; the ways in which persons and objects are named in contexts of invective or endearment; the significant suppression or changing of names; the religious and historical significances of names; the uses of names in literary catalogues; names as devices to structure a group of shorter poems.

Europe is a word that is almost daily on our lips. But how far do we have to go back in order to find the origins of its name? The first part of this beautifully illustrated book traces the geographical and mythological basis of Europe's name. Who came up with the idea to distinguish the world in continents with proper names? The search will bring the reader back to the early history of mankind. How did the ancient Egyptians see the world and populations around them? Where did the Hebrews get the idea to split the world in three? And what was the world-picture in ancient Greece, laid down in geographic treatises and fragments? Where did the name 'Europe' originate from? Could it be from a person, either mortal or divine? In ancient Greek literature the name 'Europa' appears quite frequently for Greek goddesses and Greek women. Strangely enough, the best known Europa myth concerns a Phoenician princess, loved by the Greek god Zeus. Many mythographs doubt the Asian descent of the Phoenician Europa. Is her real origin to be located on mainland Greece? How can the contradicting Greek myths be interpreted, and was the name universally accepted as the name for the continent? In the second part of this book, the author tells the amazing story of how the Arts have treated the Europa myths for almost three millennia. He shows the extraordinary influence of the personification of the geographic continent Europe on literature, music, sculpture, painting, tapestry and other applied arts. All this clearly demonstrates the vivid interest in Europe for the subject throughout the ages and illustrates, according to Karel van Miert in his Foreword, our common European culture.

This book explores the moral place of the dead in our lives and in our afterlives. It argues that our lives are saturated by the past intentions and values of the dead, and that we offer the dead a form of modest immortality by fulfilling our obligations to remember them. In the first part of the book, the author examines the scope and limits of our obligations to the dead. Our obligations to respect the wishes of the dead are more substantial than commonly acknowledged, but they can be overridden in a range of cases when they conflict with the vital interests of the living, such as in organ donation and wealth inheritance. By contrast, the author contends that the obligation to remember, at least collectively, cannot be completely overridden. In the second part of the book, the author argues that tradition offers the dead a form of modest immortality—the dead live on insofar as we enact those intentional states with which they most identified. He draws on the Confucian view of ritual to argue that ritual absorption "reincarnates" the dead in the actions of the living. Finally, the author defends a Jamesian account of a pluralistic self that is consistent with the view that we have obligations to the individual dead and that the selves of the dead are pragmatic constructions. Living with the Dead will appeal to scholars and students interested in the philosophy of death, ethics, and cross-cultural philosophy.

A summary of state campaign finance laws with quick reference charts for the U.S. territories and possessions.