Born in 1982, the Millennial Generation (aka: Generation Y) is no longer made-up of just kids and teens.the eldest are now graduating college and entering the professional workforce en masse! Competition is fierce to recruit them, so this means YOU need to know how to effectively recruit, manage and retain them. Most GenX and Boomer bosses have no clue who these young adults really are or what makes them tick, so they find this book to be extremely valuable! Much was written about Millennials back when they were young kids and teenagers, but Millennials Incorporated is the premier book about who they are NOW as 20-somethings. They are one of the most unique generations our country has ever seen! And with Boomers retiring by the millions over the next 5-15 years, Millennials are in high demand to be our next generation of managers, executives and leaders! Here is a small sample of what you'll learn: -- Key Millennial Traits All Employers Need to Know -- Common Complaints Managers Have About Millennial Professionals -- Hot Buttons for Attracting & Recruiting Millennial Professionals -- Solid Strategies for Managing & Retaining Millennial Professionals -- Sound Solutions for Motivating Millennial Professionals.and Some Motivation Busters!

For many Americans spirituality and business seem to be polar opposites: one is concerned with lofty questions of ultimate significance, the other with mundane matters of the daily grind. Yet over the last two decades the two have become increasingly linked, and as the barriers between them are broken down, many see this as a revolutionary shift in American business culture. Lake Lambert III provides a comprehensive examination of the workplace spirituality movement, and explores how it is both shaping and being shaped by American business culture. Situating the phenomenon in an historical context, Lambert surveys the role of spirituality in business from medieval guilds to industrial "company towns" right up to current trends in the ever-changing contemporary business environment. Using case studies from specific businesses, such as Chick-fil-A and Hobby Lobby, he analyzes the enhanced benefits and support that workplace spirituality offers to employees, while exposing the conflicts it engenders, including diversity, religious freedom, and discrimination issues. The American workplace today is experiencing dramatic upheaval and change. Spirituality, Inc. offers important insights into the role of religion in this transformation. With employees seeking new ways to strike a proper life-work balance and find meaning in their everyday lives, spirituality in the workplace is a trend that will become increasingly important in the American business landscape. Spirituality, Inc. provides a critical overview of this phenomenon that does not ignore the movement's many positive contributions to the workplace, yet does not overlook the potential for abuse.

Strategies for managing the real Generation Y A new generation of workers is forcing employers to rethink the workplace. Generation Y, or Millennials, bring new ideas, innovation, and energy as they enter the workforce AND their expectations and demands are unique. In Gen Y Now, top team leadership gurus Buddy Hobart and Herb Sendek explore all the myths about this up and coming generation and show you how Millennials can be your most creative, motivated, and loyal employees. This book goes from demographic research to concrete practice, explaining that Generation Y is more than we've been led to believe. They value authenticity, flexibility, and recognition. Using the strategies in Gen Y Now, you can hire and retain these demanding workers, and the payoffs could be huge. Keep up with current trends and technologies to move your organization into the future Attract the best young talent in preparation for the mass retirement of Baby Boomers and Gen X Understand how demographic trends impact the way your intergenerational teams think Inspire motivation in Millennial employees, reducing dissatisfaction and turnover costs There are 80 million Millennials, and they are transforming the modern workforce. Your organization stands to gain from Gen Y employee engagement—if you know how to achieve it. Gen Y Now contains the leadership strategies you need to manage and motivate the Millennial generation.

Are YOU Prepared To Be An Effective Young Leader? Hey Millennials Your time has come Your generation is now entering leadership roles in the workforce (and, yes, an entry-level position is a leadership role ). Plus, the current generation and population trends are, and will be, requiring many organizations to move your generation into leadership roles sooner than generations before you did. That's great news for your career growth, but are you ready to assume a leadership role at work...and do it effectively? Regardless of your current position, even if you're still in school, the time to start developing your leadership mindset is NOW - and MILLENNIALS INTO LEADERSHIP explains how

Now that five different generations are on the job simultaneously--from Traditionals to Generation Y to Millennials--it's important for companies to understand how their people can not only coexist and cooperate, but thrive together as a team. Written by Meagan and Larry Johnson, a father-daughter team of two generational experts, Generations, Inc. offers the perspectives of people of different eras to elicit practical insights on wrestling with generational issues in the workplace. This book provides Baby Boomers and Linksters alike with practical techniques for: addressing conflicts, forging alliances with coworkers from other generations, getting people with different values and idiosyncratic styles to work together, and running productive meetings where all participants find value in each other’s ideas. The generation we were born in influences our expectations, actions, and mind-sets. Generations, Inc. includes realistic strategies for relating to your team members’ different views of loyalty, work ethic, and the definition of a job well done--and tips to make those perspectives work together to strengthen your workforce and grow your business.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

Like all young people, the Millennials offer the corporate world enormous energy and talent. However, channeling their positive attributes requires a patient, nurturing approach. Levit provides tools that can be implemented instantly to assist in making the 20-something employees more effective.

A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of the "millennial" generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents. Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplace Insightful and practical, Managing the Millennials is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.

In Manning Up, Manhattan Institute fellow and City Journal contributing editor Kay Hymowitz argues that the gains of the feminist revolution have had a dramatic, unanticipated effect on the current generation of young men. Traditional roles of family man and provider have been turned upside down as "pre-adult" men, stuck between adolescence and "real" adulthood, find themselves lost in a world where women make more money, are more educated, and are less likely to want to settle down and build a family. Their old scripts are gone, and young men find themselves adrift. Unlike women, they have no biological clock telling them it's time to grow up. Hymowitz argues that it's time for these young men to "man up."