PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit? In "#SOCIAL MEDIA PR tweet Book01" Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company's PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog. With her expertise in social media coaching, Janet understands that while many of us are individually passionate about social media, the corporations or enterprises we belong to don't necessarily share our passion or knowledge. Also, companies are tired of being sold on social media concepts; they want actionable information. Which is why Janet wrote this book in the actionable, accessible and increasingly-popular tweet format. Delivered in 140 characters or less, Janet's tweets demonstrate the value that can be communicated in small packages. For example, she knows that it's very likely within a corporate environment to be sold on a particular social platform or toolset. Which is why she cautions: Stay platform agnostic. Strategy isn't about the tools. The tips and guidelines in "#SOCIAL MEDIA PR tweet Book01" will get you on the road to understanding the potential of social media for PR. You will learn about communicating and inbound media, with individual sections related to Facebook, Twitter, blogs and promotional events. With Janet Fouts' book at hand, you can confidently harness the power of social media for your PR messaging. "#SOCIAL MEDIA PR tweet Book01" is part of the THiNKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

Voegtli and Erkeneff give managers an easy guide to handling risk, thereby enhancing their performance at work. This quick and handy title is an introduction or refresher on how to determine risk and practice risk management in everyday work habits.

In the routinely-chaotic world of general management that you live in, you don't have the luxury of reading management books cover to cover, no matter how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Michael Horton wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can still benefit from today's best management wisdom. Next time you're sitting at your desk at a loss for ideas or simply facing the question, 'What do I do next?' pull this handy volume out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.

If your work requires you to present effectively in a business situation, whether to a technical or a non-technical audience, this practical book contains gathered wisdom to ensure that your next presentation gets you the attention and results you want.

In "#CORPORATE CULTURE tweet Book01," "S. Chris Edmonds" starts at the very beginning--by showing you how to recognize an organization's culture and identify what a healthy workplace culture looks, acts, and sounds like. This may sound trivial, but it is not. Oftentimes, surface appearances are deceptive and you need to dig a little to learn the truth. An organization that appears healthy and happy may have large numbers of low-productivity, demotivated employees. Conversely an organization that appears to have plateaued or be driven by a handful of strong personalities may, counter to intuition, boast of stellar performers and consistently upbeat results. Having shown you how to recognize a healthy organization, the author uncovers the power of 'boss behavior.' Most of us remember our best boss ever, a person who created a work environment that enabled us to perform at our best while being incredibly satisfied with our boss, team, and work. Chris describes how great bosses behave to ensure that organizational culture standards are maintained and reinforced each day. Just as culture change is hard for individuals, it is difficult for organizations. It takes discipline and effort to focus on culture management day in and day out. Which is why Chris also engages us on accountability behaviors and actions that ensure that the desired organizational culture is embedded and acted upon. Written in the actionable tweet format and demonstrating the value that can be delivered in small packages, "#CORPORATE CULTURE tweet Book01" will find a home on every progressive corporate leader's bookshelf. "#CORPORATE CULTURE tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).

From defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their identity and build awareness for their unique value in the marketplace.

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Work is a good thing yet it's not always a positive thing. It's not always gratifying or enriching because people spend a majority of their waking life in organizations that don't create wellness. A positive workplace provides a constructive environment that fulfills our needs for autonomy, connection, and impact, while ensuring the means to food and shelter. Workplaces that enable positivity give employees access to the essential elements of well-being: positive emotion, positive relationships, purpose and meaning, positive accomplishment, and positive health. These elements, taken together, create individual and collective flourishing. When the conditions for well-being are present in the workplace, everybody-employer, employees, external stakeholders, and the wider society-benefits. Expert organizational psychologists S. Chris Edmonds and Lisa Zigarmi have seen how positive organizations empower the people who work within them, while providing meaningful contributions to society. In #POSITIVITY at WORK tweet, they define and describe a positive workplace, and then go on to demonstrate how to engender positive emotions, relationships, accomplishment, and health at work. For example, since people show up at work with their hearts as well as their heads, leaders need to be as concerned with affect as well as results. Positive emotion reflects perceptions of safety, satisfaction, and achievement and produces future well-being and positive consequences. Expressing positive emotion is critical for human growth and development, and equally critical for organizational success. Or, to take another example, positive health, which means much more than just the absence of illness. Our physical conditions have a huge impact on our presence, skill application, and nimbleness at work. The more positive our physical health, the greater our connection to our work, peers, leaders, company, and customers. Enabling positivity at work is not simple. Healthy work cultures happen by design, not default. It takes intentional choice to foster a culture of wellness. The responsibility lies not only with the employer, but also with the individuals who make up the organization. And in this effort, S. Chris Edmonds and Lisa Zigarmi's designed-for-action #POSITIVITY at WORK tweet is a perfect guide, one that will help you create a healthy, affirmative work environment where every individual contributes, connects, succeeds, and thrives. "#POSITIVITY at WORK tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Managing IT infrastructure has always been challenging, and virtualization and cloud computing make this even more difficult. Authors Spielvogel, John Haworth, and Sonja Hickey explain how to manage IT infrastructure, while encouraging readers to think a different way about some of their decisions.

The book reveals what makes up an effective team, how to get a team to focus on its core purpose, and the role of strong (but not egotistical) leadership in team performance.