The book presents a survey of the studies of metonymy in various aspects of language from the cognitive linguistic perspective. It discusses the role of metonymy not only in the traditional domain of semantics but also in morphology, linguistic pragmatics and formal dimensions of language, including syntax. The most influential modern theories of metonymy are thoroughly and critically discussed and the author also proposes his own original solutions to the problems which arise, taking into account his Polish perspective. Since the picture that emerges shows metonymy as a universal conceptual phenomenon, the last chapter is devoted to the discussion of the possible biological, neural and evolutionary reasons why metonymy is so rampant. Thus, another important aim of this study is to consider the problem of the embodiment of metonymy from the point of view of modern neuroscience.

Metonymy in Language and Thought gives a state-of-the-art account of metonymic research. The contributions have different disciplinary and theoretical backgrounds in linguistics, psycholinguistics, psychology and literary studies. However, they share the assumption that metonymy is a cognitive phenomenon, a “figure of thought,” underlying much of our ordinary conceptualization that may be even more fundamental than metaphor. The use of metonymy in language is a reflection of this conceptual status. The framework within which metonymy is understood in this volume is that of scenes, frames, scenarios, domains or idealized cognitive models. The chapters are revised papers given at the Metonymy Workshop held in Hamburg, 1996.

This book explores metonymy in language, gesture, music, art and film, and discusses the challenges it presents in cross-cultural communication.

The best survey of cognitive linguistics available, this Handbook provides a thorough explanation of its rich methodology, key results, and interdisciplinary context. With in-depth coverage of the research questions, basic concepts, and various theoretical approaches, the Handbook addresses newly emerging subfields and shows their contribution to the discipline. The Handbook introduces fields of study that have become central to cognitive linguistics, such as conceptual mappings and construction grammar. It explains all the main areas of linguistic analysis traditionally expected in a full linguistics framework, and includes fields of study such as language acquisition, sociolinguistics, diachronic studies, and corpus linguistics. Setting linguistic facts within the context of many other disciplines, the Handbook will be welcomed by researchers and students in a broad range of disciplines, including linguistics, cognitive science, neuroscience, gesture studies, computational linguistics, and multimodal studies.

The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book deal with the language and conceptualization of emotions, cross-cultural variation in metaphor, metaphor and metonymy in discourse, and the issue of the relationship between language, mind, and culture from a cognitive linguistic perspective.

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Metonymy and Language presents a new theory of language and communication in which the central focus is on the concept of metonymy, the recognition of partial matches and overlaps. Through the use of original data sets and rigorous primary research, Denroche characterizes metonymy as key to understanding why language is so ‘fit for purpose’ and how it achieves such great subtlety and flexibility. This study develops the notion of ‘metonymic competence’ and demonstrates that metonymic behavior is often pursued for its own sake in recreational activities, such as quizzes, puzzles and play, and shows the possible impact of the application of metonymic processing theory to professional fields, such as language teaching and translator training. Furthermore, it proposes a research approach with metonymy at its center, ‘metonymics,’ which Denroche suggests could provide a powerful framework for addressing issues in numerous fields of practice in the arts and sciences.

In recent years, conceptual metonymy has been recognized as a cognitive phenomenon that is as fundamental as metaphor for reasoning and the construction of meaning. The thoroughly revised chapters in the present volume originated as presentations in a workshop organized by the editors for the 7th International Pragmatics Conference held in Budapest in 2000. They constitute, according to an anonymous reviewer, "an interesting contribution to both cognitive linguistics and pragmatics." The contributions aim to bridge the gap, and encourage discussion, between cognitive linguists and scholars working in a pragmatic framework. Topics include the metonymic basis of explicature and implicature, the role of metonymically-based inferences in speech act and discourse interpretation, the pragmatic meaning of grammatical constructions, the impact of metonymic mappings on and their interaction with grammatical structure, the role of metonymic inferencing and implicature in linguistic change, and the comparison of metonymic principles across languages and different cultural settings.

A comprehensive collection of essays in multidisciplinary metaphor scholarship that has been written in response to the growing interest among scholars and students from a variety of disciplines such as linguistics, philosophy, anthropology, music and psychology. These essays explore the significance of metaphor in language, thought, culture and artistic expression. There are five main themes of the book: the roots of metaphor, metaphor understanding, metaphor in language and culture, metaphor in reasoning and feeling, and metaphor in non-verbal expression. Contributors come from a variety of academic disciplines, including psychology, linguistics, philosophy, cognitive science, literature, education, music, and law.

Metaphor has been an issue of intense research and debate for decades (see, for example [1]). Researchers in various disciplines, including linguistics, psychology, computer science, education, and philosophy have developed a variety of theories, and much progress has been made [2]. For one, metaphor is no longer considered a rhetorical flourish that is found mainly in literary texts. Rather, linguists have shown that metaphor is a pervasive phenomenon in everyday language, a major force in the development of new word meanings, and the source of at least some grammatical function words [3]. Indeed, one of the most influential theories of metaphor involves the suggestion that the commonality of metaphoric language results because cross-domain mappings are a major determinant in the organization of semantic memory, as cognitive and neural resources for dealing with concrete domains are recruited for the conceptualization of more abstract ones [4]. Researchers in cognitive neuroscience have explored whether particular kinds of brain damage are associated with metaphor production and comprehension deficits, and whether similar brain regions are recruited when healthy adults understand the literal and metaphorical meanings of the same words (see [5] for a review) . Whereas early research on this topic focused on the issue of the role of hemispheric asymmetry in the comprehension and production of metaphors [6], in recent years cognitive neuroscientists have argued that metaphor is not a monolithic category, and that metaphor processing varies as a function of numerous factors, including the novelty or conventionality of a particular metaphoric expression, its part of speech, and the extent of contextual support for the metaphoric meaning (see, e.g., [7], [8], [9]). Moreover, recent developments in cognitive neuroscience point to a sensorimotor basis for many concrete concepts, and raise the issue of whether these mechanisms are ever recruited to process more abstract domains [10]. This Frontiers Research Topic brings together contributions from researchers in cognitive neuroscience whose work involves the study of metaphor in language and thought in order to promote the development of the neuroscientific investigation of metaphor. Adopting an interdisciplinary perspective, it synthesizes current findings on the cognitive neuroscience of metaphor, provides a forum for voicing novel perspectives, and promotes avenues for new research on the metaphorical brain. [1] Arbib, M. A. (1989). The metaphorical brain 2: Neural networks and beyond. John Wiley & Sons, Inc. [2] Gibbs Jr, R. W. (Ed.). (2008). The Cambridge handbook of metaphor and thought. Cambridge University Press. [3] Sweetser, Eve E. "Grammaticalization and semantic bleaching." Annual Meeting of the Berkeley Linguistics Society. Vol. 14. 2011. [4] Lakoff, G., & Johnson, M. (1999). Philosophy in the flesh: The embodied mind and its challenge to western thought. Basic books. [5] Coulson, S. (2008). Metaphor comprehension and the brain. The Cambridge handbook of metaphor and thought, 177-194. [6] Winner, E., & Gardner, H. (1977). The comprehension of metaphor in brain-damaged patients. Brain, 100(4), 717-729. [7] Coulson, S., & Van Petten, C. (2007). A special role for the right hemisphere in metaphor comprehension?: ERP evidence from hemifield presentation. Brain Research, 1146, 128-145. [8] Lai, V. T., Curran, T., & Menn, L. (2009). Comprehending conventional and novel metaphors: An ERP study. Brain Research, 1284, 145-155. [9] Schmidt, G. L., Kranjec, A., Cardillo, E. R., & Chatterjee, A. (2010). Beyond laterality: a critical assessment of research on the neural basis of metaphor. Journal of the International Neuropsychological Society, 16(01), 1-5. [10] Desai, R. H., Binder, J. R., Conant, L. L., Mano, Q. R., & Seidenberg, M. S. (2011). The neural career of sensory-motor metaphors. Journal of Cognitive Neuroscience, 23(9), 2376-2386.