The present book contains a transcribed version of the lectures given by Professor Zoltán Kövecses in November 2010 as one of the three forum speakers for the 8th China International Forum on Cognitive Linguistics. The topics presented in this book deal with the language and conceptualization of emotions, cross-cultural variation in metaphor, metaphor and metonymy in discourse, and the issue of the relationship between language, mind, and culture from a cognitive linguistic perspective.

Intersubjectivity and usage play central roles in figurative language and are pivotal notions for a cognitively realistic research on figures of thought, speech, and communication. This volume brings together thirteen studies that explore the relationship between figurativity, intersubjectivity and usage from the Cognitive Linguistics perspective. The studies explore the impact of figurativity on areas of lexicon and grammar, on real discourse, and across different semiotic systems. Some studies focus on the psychological processes of the comprehension of figurativity; other studies address the ways in which figures of thought and language are socially shared and the variation of figures through time and space. Moreover, some contributions are established on advanced corpus-based techniques and experimental methods. There are studies about metaphor, metonymy, irony and puns; about related processes, such as humor, empathy and ambiguation; and about the interaction between figures. Overall, this volume offers the advantages and the opportunities of an interactional and usage-based perspective of figurativity, embracing both the psychological and the intersubjective reality of figurative thought and language and empirically emphasizing the multidimensional character of figurativity, its central function in thought, and its impact on everyday communication.

The contents of the volume prove the vitality of cognitive linguistic studies of figuration when combined with new research methodologies, in tandem with other disciplines, and also when applied to an ever broader range of topics. Individual chapters are concerned not only with some fundamental issues of defining and delimiting metaphor and metonymy, with the impact of figuration on grammatical forms, but are also exemplary discussions of how figurative language is processed and understood, as well as studies of practical ramifications of the use of figurative language in various types of discourse (the language of media, politics and healthcare communication). Most of the volume assumes a synchronic perspective, but diachronic coverage of processes is not missing either. In short, the volume demonstrates how rewarding it is to return to the true origins of cognitive linguistics for new inspiration and take a fresh start promising a true cornucopia of future results.

People love their metaphors for the Bible. The Bible is a sword, a mirror, a script, a score, a cathedral, a rule book, a user's manual, a lamp, a love letter. But how did metaphor, which in the eighteenth century was seen as a deceptive rhetorical trick, become such a prominent tool for speaking of Scripture? And how does one judge between a good metaphor and a bad one? This book explores the theological use of metaphor to describe the nature and interpretation of Scripture. It interrogates three such models--the Bible as musical score (Anthony Thiselton), the Bible as theo-dramatic script (Kevin Vanhoozer), and the Bible as light (John Feinberg)--seeking to evaluate their faithfulness to Scripture and church tradition, their fittingness to the current culture, and their fruitfulness for understanding and practicing the biblical text. The author then proposes and explores what he considers a better model, one drawn from the Bible itself, namely that of Scripture as food.

This book provides an integrated approach to cognitive-linguistic mediation, with aims toward the efficiency of knowledge transfer and acquisition. Problems are approached through the prism of cognitive modelling, and mapped to such fields as intercultural and interdisciplinary communication, and second language teaching. The novelty lies in the synergies between linguistics, cognitive science, artificial intelligence, culture, and industry. These fields come together through ontological and metaphorical modelling and the attempts to automate such. This text provides a theoretical background for research on mediation, covering cognitive and communicative perspectives, metaphoricity of terms, and the ontologization of human knowledge. It includes detailed descriptions of methods for different types of cognitive modelling and is intended for students and researchers concerned with terminology, cognitive linguistics, applied linguistics, pragmatics, computational linguistics, literature studies, morphology, syntaxis, and semantics.

The open access publication of this book has been published with the support of the Swiss National Science Foundation. This study investigates the interrelation between use, meaning and the mind as a central issue of contact-induced linguistic variation and change, using the influence of French, Spanish, German and Yiddish on English as case studies. It relies on innovative methodological approaches, including the use of an integrative, socio-cognitive model of the dynamic lexicon, to describe borrowing processes and their linguistic outcomes. The multitude of socio-cultural contexts relevant to the introduction of the various borrowings since the nineteenth century has been reconstructed. This implies the identification of borrowings reflecting connections of linguistic features and culturally embedded attitudes. Taking the effects of cognitive and social factors on conventionalization and entrenchment processes into account, this study makes an original contribution to existing research.

Ten Lectures on Cognitive Linguistics presents ten lectures, in both audio and transcribed text, given by George Lakoff in Beijing in April 2004. Lakoff gives an account of the background of cognitive linguistics, and basic mechanisms of thought, grammar, neural theory of language, metaphor, implications for Philosophy, and political linguistics. He does so in a manner that is accessible for anyone, including undergraduate level students and a general audience. With the massive experience of being a linguist for over 50 years, and being one of the founding fathers of the field, George Lakoff is one of the best possible experts to introduce Cognitive Linguistics to anyone. The lectures for this book were given at The China International Forum on Cognitive Linguistics in April 2004.

As we think and talk, rich arrays of mental spaces and connections between them are constructed unconsciously. Conceptual integration of mental spaces leads to new meaning, global insight, and compressions useful for memory and creativity. A powerful aspect of conceptual integration networks is the dynamic emergence of novel structure in all areas of human life (science, religion, art, ...). The emergence of complex metaphors creates our conceptualization of time. The same operations play a role in material culture generally. Technology evolves to produce cultural human artefacts such as watches, gauges, compasses, airplane cockpit displays, with structure specifically designed to match conceptual inputs and integrate with them into stable blended frames of perception and action that can be memorized, learned by new generations, and thus culturally transmitted.

In Ten Lectures on Construction Grammar and Typology, William Croft presents a unified theory of linguistic form and meaning that encompasses crosslinguistic diversity, verbalization and language change. Croft begins from construction grammar, a theory of syntax in which all syntactic structures are a pairing of form and meaning. Constructions are posited as basic; syntactic categories are defined by constructions. The internal structure of constructions directly link elements of constructions to the meanings they express, Constructions across languages can be situated in a space of syntactic variation. Grammar emerges from the verbalization of experience. Constructions occur in a probability distribution across the conceptual space of meanings. These probability distributions evolve, leading to grammatical change in language, modeled in an evolutionary framework.

While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.