Planning theorists normally focus on issues of contest and critique. The field of planning theory is thereby replete with studies of conflict, collaboration and criticism. Considerably less critical attention is afforded to policy approaches that emerge, evolve and are widely adopted in the apparent absence of discord. This book addresses this knowledge gap. A case study of the emergence of green infrastructure policy in Ireland is used to both inform and illustrate a theory of ‘Policy Entitlement’. This interpretive approach focuses on meaning making in context to explain the counter-intuitive processes through which a new policy concept can emerge and reprofile planning activities by producing the seemingly pre-existing objective reality to which such policy is then applied and the discipline (re)orientated. This approach accounts for how a new planning concept can appear to resolve problematic policy ambiguity by suspending disagreement on issues where dispute could be expected. This book will be of interest to those studying planning theory and the policy process, as well as those concerned with the undertheorized but swift rise to prominence of green infrastructure planning.

“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.

Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

"Meaning Making: 8 Values That Drive America's Newest Generations is our investigation into the values that young people, ages 13 to 25, practice and uphold. What motivates them in their common quest to discover, create, and express significant meaning in their lives? What are the organizations and groups they choose to engage with and be a part of? How do those organizations exhibit and express those values? The values young people articulated comprise the chapters of this book. They emerged from surveys and interviews with young people, as well as other quantitative and qualitative research involving a range of resources, both scholarly and popular. As we collected our data early in 2020 through a nationally representative survey; looked at other data sources; and uncovered the practices, people, and organizations that were attracting intense commitment from young people; we made discoveries helpful to leaders trying to shape organizations, groups, institutions, and one-on-one relationships that better serve and care for young people today This is a rush request since publication is end of July...thank you in advance"--

What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.

A handbook for navigating the emerging economy shares practical advice for identifying opportunities and building a fulfilling career, sharing real-life success stories and step-by-step exercises that explain how to achieve financial autonomy and capitalize on global changes. Original. 25,000 first printing.

The Meaning Makers traces the language and literacy development of a large, representative sample of children from age 1 to 10, quoting liberally from observations made at home and at school. Setting the findings of the study in the context of recent research, it offers suggestions for improving children's opportunities for learning.

The arts have rarely been at the heart of so many policy discussions in so many places at once. All over the world politicians and artists have been making a strong case for the social and commercial value of ‘culture.' It is found in debates about education, industrial policy, criminal justice and community wellbeing. As ‘creative industries,’ it is part of international competitiveness and the future of our cities and towns, from Shanghai to Sheffield to Shepparton. Many practitioners and advocates have welcomed culture’s new prominence in policy discourse and the new markets it offers for cultural production. Others, however, see a danger that instrumental justifications for cultural funding risk overlooking the intrinsic qualities of culture, reducing it to an ‘input’ and blunting any radical edges. This book asks: are we are at ‘a new moment’ for cultural policy? Leading international thinkers from countries including Australia, Britain and the United States provide a timely overview of these issues, debating and discussing the directions that cultural policy should take in the future. Making Meaning, Making Money will be of value to artists, policy makers, cultural managers and planners who are involved in the practices, processes and decision making that constitute contemporary cultural industries and shape emerging cultural economies.

Reconstructing Meaning After Trauma: Theory, Research, and Practice informs actual therapeutic work with clients who present with traumas or other life disruptions by providing clinicians with information on the construction of meaning. It includes material on diverse mechanisms of clinical change and positive-promoting processes. The book covers identifiable treatments and specific lines of research in assisting clients in developing new meaning, such as posttraumatic growth (after sexual assault, diagnosis, and treatment of cancer, destructive natural phenomena, such as hurricanes, and refugee experiences), and finding benefit (in the context of loss—loss of health, or loss of a loved one). - Addresses a specific treatment or line of research - Includes extended case vignettes at the beginning of each chapter - Describes the associated theoretical background for each method - Summarizes the research supporting each mechanism - Concludes with a discussion of future directions for treatment, research, and theory

A CHOICE Outstanding Academic Title 2014! How can teachers transform classroom teaching and learning by making pedagogy more socially and culturally responsive, more relevant to students’ lives, and more collaborative? How can they engage disaffected students in learning and at the same time promote deep understanding though high-quality teaching that goes beyond test preparation? This text for prospective and practicing teachers introduces engaging, innovative pedagogy for putting active and dramatic approaches to learning and teaching into action. Written in an accessible, conversational, and refreshingly honest style by a teacher and professor with over 30 years' experience, it features real examples of preschool, elementary, middle, and high school teachers working in actual classrooms in diverse settings. Their tales explore not only how, but also why, they have changed the way they teach. Photographs and stories of their classroom practice, along with summarizing charts of principles and strategies, both illuminate the critical, cross-curricular, and inquiry-based conceptual framework Edmiston develops and provide rich examples and straightforward guidelines that can support readers as they experiment with using active and dramatic approaches to dialogue, inquiry, building community, planning for exploration, and authentic assessment in their own classrooms.