The arts have rarely been at the heart of so many policy discussions in so many places at once. All over the world politicians and artists have been making a strong case for the social and commercial value of ‘culture.' It is found in debates about education, industrial policy, criminal justice and community wellbeing. As ‘creative industries,’ it is part of international competitiveness and the future of our cities and towns, from Shanghai to Sheffield to Shepparton. Many practitioners and advocates have welcomed culture’s new prominence in policy discourse and the new markets it offers for cultural production. Others, however, see a danger that instrumental justifications for cultural funding risk overlooking the intrinsic qualities of culture, reducing it to an ‘input’ and blunting any radical edges. This book asks: are we are at ‘a new moment’ for cultural policy? Leading international thinkers from countries including Australia, Britain and the United States provide a timely overview of these issues, debating and discussing the directions that cultural policy should take in the future. Making Meaning, Making Money will be of value to artists, policy makers, cultural managers and planners who are involved in the practices, processes and decision making that constitute contemporary cultural industries and shape emerging cultural economies.

A handbook for navigating the emerging economy shares practical advice for identifying opportunities and building a fulfilling career, sharing real-life success stories and step-by-step exercises that explain how to achieve financial autonomy and capitalize on global changes. Original. 25,000 first printing.

“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.

If we understood the true role of money in our lives, writes philosopher Jacob Needleman, we would not think simply in terms of spending it or saving it. Money exerts a deep emotional influence on who we are and what we tell ourselves we can never have. Our long unwillingness to understand the emotional and spiritual effects of money on us is at the heart of why we have come to know the price of everything, and the value of nothing. Money has everything to do with the pursuit of an idealistic life, while at the same time, it is at the root of our daily frustrations. On a social level, money has a profound impact on the price of progress. Needleman shows how money slowly began to haunt us, from the invention of coins in Biblical times (when money was created to rescue the community good, not for self gain), through its hypnotic appeal in our money-obsessed era. This is a remarkable book that combines myth and psychology, the poetry of the Sufis and the wisdom of King Solomon, along with Jacob Needleman's searching of his own soul and his culture to explain how money can become a unique means of self-knowledge. As part of the Currency paperback line, it includes a "User's Guide" an introduction and discussion guide created for the paperback by the author -- to help readers make practical use of the book's ideas.

Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

TESOL / ESL Teaching.

If starting and growing your own business was easy, everyone would be doing it. And guess what? Not everyone is. Start-ups have notoriously high mortality rates. Most don't make it within the first couple of years. If your business is still around after two years, and you are too, then you have the equally difficult challenge of growing it. In light of this reality, how do you make sure you are making the right career move by becoming an entrepreneur? How do you significantly increase your chances of surviving the start-up phase? How do you then stay relevant and succeed in growing your business in a highly competitive environment? SIMPLE, READ THIS BOOK.

"This volume is especially useful in demonstrating the effects of placing social discourses at the center of therapy. It gores many sacred cows of the larger modernist therapeutic community, but in doing so it offers new ideas for mental health professionals attempting to help their clients with common and serious life problems." —PSYCRITIQUES "This compilation is an insightful read for practitioners who have not taken the opportunity to use narrative therapy in practice...Experienced practitioners will certainly appreciate the theoretical analysis offered by the writers as well as the opportunity for reflective practice. Narrative Therapy is a meaningful contribution to a Canadian book market lacking in clinical literature for social workers" —CANADIAN ASSOCIATION OF SOCIAL WORKERS Narrative Therapy: Making Meaning, Making Lives offers a comprehensive introduction to and critique of narrative therapy and its theories. This edited volume introduces students to the history and theory of narrative therapy. Authors Catrina Brown and Tod Augusta-Scott situate this approach to theory and practice within the context of various feminist, post-modern and critical theories. Through the presentation of case studies, Narrative Therapy: Making Meaning, Making Lives shows how this narrative-oriented theory can be applied in the client-therapist experience. Many important therapeutic situations (abuse, addictions, eating disorders, and more) are addressed from the narrative perspective. Rooted in social constructionism, and emerging initially from family therapy, narrative therapy emphasizes the idea that we live storied lives. Within this approach, the editors and contributors seek to show how we make sense of our lives and experiences by ascribing meaning through stories which themselves arise within social conversations and culturally available discourses. Our stories don’t simply represent us or mirror lived events; they actually constitute us—shaping our lives as well as our relationships. Narrative Therapy will be a valuable supplemental textbook for theory and practice courses in departments of Counseling and Psychotherapy and of Social Work as well as for courses in Gender and Women Studies.

Management Coach Rittik Chandra's "Diamond Rules for Making Money" discover that the desire to make money is common to most men. Stronger or weaker, in some degree it is present in the mind of nearly everyone. Now, how far does this desire grow to be an aim or object in our lives, and to what extent is such an aim a worthy one? Now money-making and money values occupy a special place in business enterprise, due to the fact that on economic principles such money value becomes the best test—perhaps the only true test—of the workableness and success of business efforts.