A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings

This book gathers a selection of refereed papers presented at the 8th International Conference on Kansei Engineering and Emotion Research 2020 (KEER 2020), which was held in Tokyo, Japan, 7–9 September 2020. The contributions address the latest advances in and innovative applications of Kansei Engineering and Emotion Research and related topics. This book caters researchers and graduate students in the field of design, art, Kansei engineering, and other engineering fields, psychology, physiology, and education.

Emotions and Affect in Human Factors and Human–Computer Interaction is a complete guide for conducting affect-related research and design projects in H/F and HCI domains. Introducing necessary concepts, methods, approaches, and applications, the book highlights how critical emotions and affect are to everyday life and interaction with cognitive artifacts. The text covers the basis of neural mechanisms of affective phenomena, as well as representative approaches to Affective Computing, Kansei Engineering, Hedonomics, and Emotional Design. The methodologies section includes affect induction techniques, measurement techniques, detection and recognition techniques, and regulation models and strategies. The application chapters discuss various H/F and HCI domains: product design, human–robot interaction, behavioral health and game design, and transportation. Engineers and designers can learn and apply psychological theories and mechanisms to account for their affect-related research and can develop their own domain-specific theory. The approach outlined in this handbook works to close the existing gap between the traditional affect research and the emerging field of affective design and affective computing. - Provides a theoretical background of affective sciences - Demonstrates diverse affect induction methods in actual research settings - Describes sensing technologies, such as brain–computer interfaces, facial expression detection, and more - Covers emotion modeling and its application to regulation processes - Includes case studies and applied examples in a variety of H/F and HCI application areas - Addresses emerging interdisciplinary areas including Positive Technology, Subliminal Perception, Physiological Computing, and Aesthetic Computing

Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field

Industrial Applications of Affective Engineering introduces new analytical methods such as fluctuation, fuzzy logic, fractals, and complex systems, and pursuing interdisciplinary research that traverses a wide range of fields, including information engineering, human engineering, cognitive science, psychology, and design studies. The book is split into two parts: theory and applications. The book is a collection of the best papers from ISAE2013 (International Symposium of Affective Engineering) held at Kitakyushu, Japan and Japan Kansei Engineering Meeting on March 6-8, 2013.

In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion. Emotion plays a crucial role in value recognition, but it is also important for team work, which extends beyond human-human to human-machine and human-environment to enable people to cope with frequently and extensively changing situations. Emotional Engineering proposes the development of services beyond product realization and the creation of value on a lifetime, not just a one-off, basis. As emotion is very much multidisciplinary, chapters cover a wide range of topics that can be applied to product development, including: • emotional design in the virtual environment; • shape design and modeling; • emotional robot competence; and • affective driving. Emotional Engineering is intended to provide readers with a holistic view of its research and applications, enabling them to make strategic decisions on how they can go further beyond product realization. It is recommended for all pioneers in industry, academia and government, who are trying to work with their customers to create value.

"This book offers a user-centered design methodology that allows the reader to carry out analysis and design projects for both products aimed at the disabled user population and those that serve the general population. It is a valuable text for graduate students, and professionals in the fields of ergonomics, human factors, industrial engineering, and manufacturing engineering. It is an ideal reference text for graduate students, and professionals in the fields of ergonomics, human factors, industrial, and manufacturing engineering"--