Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Addressing a gap in the examination of market-centric and individual-focused aspects of care, this volume brings together interdisciplinary insights from across the social sciences to enrich the debate in the field of business and management around the treatment of care, compassion and capitalism.

Fans of Lauren Weisberger and Emily Henry won’t want to miss this funny, sexy, and emotional novel that looks at modern relationships, modern choices, and redefining—not to mention rebranding—your dreams, through the eyes of an Instagram influencer. “Themes of personal choice and female empowerment underscore this tender rom-com from Guertin… A cast of wonderful supporting characters, led by spunky Addie, add authenticity and tug at the heartstrings. Readers will be charmed.”— Publishers Weekly A PopSugar Beach Reads Selection A BookBub Best Book of June In this #funny, #wise, #emotionally compelling look at modern love and finding your true path, a proudly kid-free influencer meets the ultimate #dealbreaker . . . It’s the influencer’s golden rule: know your niche. Kit Kidding has found hers on Instagram, where she gets paid to promote brands and share expertly curated posts about her fun, fabulous, child-free life. Kit likes kids just fine, but she passionately believes that women who choose not to become mothers shouldn’t have to face guilt. Or judgement. Or really hot chefs who turn out to be single dads. Will MacGregor is aggravating, sexy, persistent, averse to social media, and definitely a bad idea. As soon as Kit learns his parenting status, she vows to put their scorching one-night stand behind her and move on. But Will and Kit are thrown together on an Instagram campaign, and the more time she spends with him—and his whip-smart, eight-year-old daughter, Addie—the more difficult it is to stay away, much less sustain what Will so cleverly calls her “Resting Beach Face.” Kit’s picture-perfect career path is suddenly clashing with the possibility of a different future—messy, complicated, and real. Which life does she truly want? Will she have to re-invent herself? And will love still be waiting by the time she figures it out?

In this #funny, #wise, #emotionally compelling look at modern love and finding your true path, a proudly kid-free influencer meets the ultimate #dealbreaker . . . It's the influencer's golden rule: know your niche. Kit Kidding has found hers on Instagram, where she gets paid to promote brands and share expertly curated posts about her fun, fabulous, child-free life. Kit likes kids just fine, but she passionately believes that women who choose not to become mothers shouldn't have to face guilt. Or judgment. Or really hot chefs who turn out to be single dads. Will MacGregor is aggravating, sexy, persistent, averse to social media, and definitely a bad idea. As soon as Kit learns his parenting status, she vows to put their scorching one-night stand behind her and move on. But Will and Kit are thrown together on an Instagram campaign, and the more time she spends with him—and his whip-smart, eight-year-old daughter, Addie—the more difficult it is to stay away, much less sustain what Will so cleverly calls her "Resting Beach Face." Kit's picture-perfect career path is suddenly clashing with the possibility of a different future—messy, complicated and real. Which life does she truly want? Will she have to re-invent herself? And will love still be waiting by the time she figures it out?

"Some families are created in different ways but are still, in every way, a family." Writer and star of My Big Fat Greek Wedding, Nia Vardalos firmly believed she was supposed to be a mom, but Mother Nature and modern medicine had put her in a headlock. So she made a choice that shocked friends, family, and even herself: with only fourteen hours' notice, she adopted a preschooler. Instant Mom is Vardalos's poignant and hilarious true chronicle of trying to become a mother while fielding nosy "frenemies" and Hollywood reporters asking, "Any baby news?" With genuine and frank honesty, she describes how she and husband Ian Gomez eventually found their daughter . . . and what happened next. Vardalos explores innovative ways to conquer the challenges all new moms face, from sleep to personal grooming, and learns that whether via biology, relationship, or adoption—motherhood comes in many forms. The book includes laugh-out-loud behind the scenes Hollywood anecdotes, plus an Appendix on how to adopt worldwide. Vardalos will donate proceeds from the book sales to charities. Vardalos candidly shares her instant motherhood story that is relatable for all new moms (and dads!)

Selfies are ubiquitous. They can be silly or serious, casual or curated. Within moments, smart phone users can capture their image and post it across multiple social media platforms to a global audience. But do we truly understand the power of image in our image-saturated age? How can we seek God and care for each other in digital spaces? Craig Detweiler, a nationally known writer and speaker and an avid social media user, examines the selfie phenomenon, placing selfies within the long history of self-portraits in art, literature, and photography. He shows how self-portraits change our perspective of ourselves and each other in family dynamics, education, and discipleship. Challenging us to push past unhealthy obsessions with beauty, wealth, and fame, Detweiler helps us to develop a thoughtful, biblical perspective on selfies and social media and to put ourselves in proper relation to God and each other. He also explains the implications of social media for an emerging generation, making this book a useful conversation starter in homes, churches, and classrooms. Each chapter ends with discussion questions and a photo assignment for creating a selfie in response to the chapter.

“A thoroughly satisfying love story with a big, beating heart.”—Publishers Weekly (starred review) “This book is emotional, steamy and sweet—a triple threat! De Cadenet tackles mental health, gender stereotypes, and interracial romance with care and creativity. I loved it!”—Chantel Guertin, author of Instamom Khalil Sarda went through a rough patch last year, but now he’s nearly back to his old self. All he has to do is keep his “stuff” in the past. Real men don’t have depression and go to therapy—or, at least they don’t admit it. He’s ready to focus on his growing chain of barbershops, take care of his beloved Detroit community, and get back to being the ladies’ man his family and friends tease him for being. It’ll be easy . . . until Vanessa throws him completely off his game. Vanessa Noble is too busy building a multimillion-dollar tech career as a Black woman before age thirty to be distracted by a relationship. Not to mention, she’s been burned before, still dealing with the lingering hurt of a past breakup. Besides, as her friends often remind her, she’ll never find a man who checks all the boxes on her famous List. Yet when she desperately needs a shape-up and happens upon one of Khalil’s barbershops, the Fade, he makes her reconsider everything. Khalil is charming, intelligent, sexy, and definitely seems like he’d treat a woman right . . . but he’s not Black. Vanessa may be willing to take a chance on Khalil, but a part of him is frustratingly closed off, just out of her reach. Will old patterns emerge to keep them apart? Or have they both finally found a connection worth throwing away the playbook for?

Parenting/Internet/Kids, with three key terms slashed together, conveys the idea that the practice of parenting may extend both to the Internet and to our children— to the extent that both require attention, care, and forms of regulation, and, in turn, provide support and enjoyment. While the triadic title is somewhat playful, it also strikes a serious note and introduces layered possibilities: we are not simply raising children who have grown up in the internet age, but also Domesticating Technologies by "managing" the computer (relatively young in age, too, having established itself in homes in the 1980s). Including perspectives from scholars and parents living in Australia, Canada, India, Japan, the UK, and the USA, the collection examines how the intimate presence of computer technology in our homes and on our bodies affects not only mothers and parenting, but family life more broadly.

Mara Brennan is about to unravel. Three days after 28th birthday, her boyfriend dumps her, leaving her with nothing but a basement apartment, a futon, and a pile of unpaid bills. On top of that, her job, working as a receptionist at a cosmetic surgery clinic, is a nightmare, her boss is a tyrant, and her friends have gotten ahead of her in the game of life. She realizes it’s time for an identity makeover and devises the OM List—a personal pathway to perfection inspired by her best friends, Olivia and Mitz. Mara hilariously tries and fails at all the things she thinks will make her the sophisticated grown-up she wants to be. Navigating the dueling worlds of yoga and cosmetic surgery, gourmet dinners and Frankenberry cereal, etiquette handbooks and too-helpful loved ones, this is an unforgettable comic debut about how to get unstuck when caught in a rut.

From viral Instagram sensation, lifestyle photographer, and mommy blogger Laura Izumikawa comes Naptime with Joey, a ridiculously delightful photo book of her now internet-famous daughter dressed up in various pop culture costumes—a perfect gift for new parents everywhere. Lights, Camera…Nap! Joey Marie wears many hats (or, rather, wigs): she’s dressed up as Inigo Montoya, Britney Spears, Beyoncé, Pikachu, Anna Wintour, Moana, and Barb from Stranger Things. She’s taken trips to Hawaii, baked croissants, and blasted off to the moon as an astronaut (at least, in her dreams). She’s held occupations such as pizza chef, aerobics instructor, and handy-dandy-fixer-upper (figuratively, of course). She’s inspired a parenting blog, been the face of her mom Laura Izumikawa’s Instagram account—and for the first time, she’s taken the leap from the ranks of internet-baby-snoredom to the pages of a book. Naptime with Joey is chockablock full of over a hundred deliciously adorable photos of Joey dressed up as various pop culture characters, movie stars, musicians, vacationers, and holiday-goers, making this the most fun, festive, and downright delightful gift under the sun!