In 1927, Mercedes Gleitze became the first British woman to swim the English Channel, transforming her from a humble working-class typist into one of the most iconic sportswomen of her age. Fiercely independent and with no financial backing, Mercedes was at the forefront in the struggle to break through the existing prejudices against women taking part in sport. Over a ten-year period and a large number of pioneering, record-setting swims around the world, she achieved celebrity status, helped make Rolex famous, and was regularly in the spotlight of the worldwide press. While pursuing her dream she led by example, showing that women deserved recognition for their sporting achievements – though she herself was very modest about her success, barely talking about it even to her own children. Here, Mercedes' daughter documents the remarkable story of her early life and subsequent swimming career, using Mercedes' personal records and pictures, recollections from acquaintances and newspaper articles of the time.

The remarkable untold biography of the first British woman to swim the Channel

'This book will help so many people' Positive Fertility An Outdoor Swimming Society Book of the Year 2018 After a decade of trying and failing to become a mother, Jessica Hepburn knew it was time to do something different. So she decided to swim twenty-one miles across the English Channel – no easy feat, especially for someone who couldn't swim very well. As the punishing training schedule commenced, Jessica learned you need to put on weight to stave off the cold. This gave her the idea to meet and eat with a collection of inspiring women, and ask them: does motherhood make you happy? From baronesses and professors to award-winners and record-breakers, each of the women had compelling truths to tell about fulfilment and the meaning of motherhood.

THE PERFECT MILE meet SWIMMING TO ANTARCTICA in this compelling tale of how nineteen-year-old Gertrude Ederle became the first woman to swim the English Channel.

A History of the Women's FA Cup Final is an exhaustive account of fifty finals, from the first (on a bumpy field inside an athletics stadium) to the fiftieth (at Wembley, televised to millions), complete with match reports and interviews with some of the greatest players ever to grace the pitch. Every women's FA Cup Final goal scorer can be confirmed in one place for the first time, and the achievements of previously unknown record holders can at last be fully recognised. But this is more than just a stats book; it is a tribute to the pioneers of the game, who fought to overturn a fifty-year ban on female players and who paved the way for the incredible game we have today.

'Lively history of British women aviators.' Daily Mail 'Compelling stories of female pioneers whose soaring ambition achieved firsts in the field of aviation.' Britain Magazine 'This lovely book offers a welcome and enjoyable read and provides a timely testament for these unsung pioneers of aviation.' Maggie Appleton MBE, Chief Executive Officer, RAF Museum 'A real celebration of the women who defied tradition and followed their dreams into the sky. Readable and entertaining, this book is a worthy tribute to Britain's woman aviation pioneers.' Sharon Nicholson FRAeS, Chairwoman of the British Women Pilots' Association Just eighteen months after two Frenchmen made the world's first ever flight, a fearless British woman hopped into a flimsy balloon and flew across the London sky for nearly an hour. Since then, many other remarkable British women have decided to defy traditional society and follow their dreams to get into the sky. For the first time, Magnificent Women and Flying Machines tells the stories of the pioneers who achieved real firsts in various forms of aviation: in ballooning, parachuting, gliding, airships and fixed-wing flight – right up to a trip to the International Space Station! Full of entertaining adventure, here at last is a proper record of Britain's wonderful women of the air.

The story of marathon swimmer Shelley Taylor-Smith. In June 1994, Shelley retained her World Champion Title when she won the World Series 36km Super Finale Italian Riviera race in Italy. Shelley holds a place in the Guinness Book of Records for the fastest time swum around New York's Manhattan Island and, at the end of last year, she broke all existing records on her swim from Sydney to Wollongong.

An enchanting and uplifting tale of love, friendship and the wondrousness of women, for wonder girls of all ages 'Don't follow the crowd,' she'd be telling schoolgirls at the swimming baths. 'Follow your own star and when you have achieved your goal you will have that with you for the rest of your life...' In 1928, a plucky young Welsh girl named Ida Gaze swims the Bristol Channel with the help of her best friend Freda and the inspiration of her heroine Amelia Earhart. In 1937, on the instructions of the matron, a young skivvy at a grand maternity hospital in London smuggles out an orphaned baby on one of the coldest nights of the year. Now, in a small town in Wales, an old lady named Ceci pieces together these stories and is about to discover the surprising ways in which they link to her own. It begins with two girls in the twenties who left their small Welsh village for the Big Smoke, feeling that the world was changing and everything was possible… 'An imaginative tour de force, moving and well-written and the characters are superb' Daily Mail 'Sparkling ... deceptively light … Jones's warmth and deft characterisation shine out' Guardian 'An impressive debut' Bookseller

Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.