When prospector "Ed" Schieffelin set out from Fort Huachuca in 1877 in search of silver, skeptics told him all he'd find would be his own tombstone. What he did discover, of course, was one of the richest veins of silver in the West—a strike he wryly called Tombstone. Briefly a boomtown, in less than a decade Tombstone was fading into what, for the next half-century, looked more like a ghost town. How is it, Kara McCormack asks, that the resurrection of a few of the town's long-dead figures, caught forever in a thirty-second shoot-out, revived the moribund Tombstone—and turned it into what the Arizona Office of Tourism today calls "equal parts Deadwood and Disney"? A meditation on the marketing of "authenticity," Imagining Tombstone considers this "most authentic western town in America" as the intersection of history and mythmaking, entertainment and education, the wish to preserve, the will to succeed, and the need to survive. McCormack revisits the facts behind the feud that culminated in the Earp brothers' and Doc Holliday's long walk to their showdown with the Clantons and McLaurys—a walk reenacted by so many actors that it became a ritual of Hollywood westerns and a staple of present-day Tombstone's tourist offerings. Taking into account decades of preservation efforts, stories told by Hollywood, performances on the town's streets, the fervor of Earp historians and western history buffs, and global notions of the West, Imagining Tombstone shows how the town's tenacity depends on far more than a "usable past." If Tombstone is "The Town Too Tough to Die," it is also, as this edifying and entertaining book makes clear, the place where authentic history and its counterpart in popular culture reveal their lasting and lucrative hold on the public imagination.

Wyatt Earp is one of the most legendary figures of the nineteenth-century American West, notable for his role in the gunfight at the O.K. Corral in Tombstone, Arizona. Some see him as a hero lawman of the Wild West, whereas others see him as yet another outlaw, a pimp, and failed lawman. Roy B. Young, Gary L. Roberts, and Casey Tefertiller, all notable experts on Earp and the Wild West, present in A Wyatt Earp Anthology an authoritative account of his life, successes, and failures. The editors have curated an anthology of the very best work on Earp—more than sixty articles and excerpts from books—from a wide array of authors, selecting only the best written and factually documented pieces and omitting those full of suppositions or false material. Earp’s life is presented in chronological fashion, from his early years to Dodge City, Kansas; triumph and tragedy in Tombstone; and his later years throughout the West. Important figures in Earp’s life, such as Bat Masterson, the Clantons, the McLaurys, Doc Holliday, and John Ringo, are also covered. Wyatt Earp’s image in film and the myths surrounding his life, as well as controversies over interpretations and presentations of his life by various writers, also receive their due. Finally, an extensive epilogue by Gary L. Roberts explores Earp and frontier violence.

More than a history of Western movies, The American West on Film intertwines film history, the history of the American West, and American social history into one unique volume. The American West on Film chronicles 12 Hollywood motion pictures that are set in the post–Civil War American West, including The Ox-Bow Incident, Red River, High Noon, The Searchers, The Magnificent Seven, Little Big Man, and Tombstone. Each film overview summarizes the movie's plot, details how the film came to be made, the critical and box-office reactions upon its release, and the history of the time period or actual event. This is followed by a comparison and contrast of the filmmakers' version of history with the facts, as well as an analysis of the film's significance, then and now. Relying on contemporary accounts and historical analysis as well as perspectives from filmmakers, historians, and critics, the author describes what it took to get each movie made and how close to the historical truth the movie actually got. Readers will come away with a better understanding of how movies often reflect the time in which they were made, and how Westerns can offer provocative social commentary hidden beneath old-fashioned "shoot-em-ups."

Finalist for the 2021 Willa Literary Award in Scholarly Non-Fiction Finalist for the 2021 Will Rogers Medallion Award in Western Non-Fiction Carolyn Grattan Eichin’s From San Francisco Eastward explores the dynamics and influence of theater in the West during the Victorian era. San Francisco, Eichin argues, served as the nucleus of the western theatrical world, having attained prominence behind only New York and Boston as the nation’s most important theatrical center by 1870. By focusing on the West’s hinterland communities, theater as a capitalist venture driven by the sale of cultural forms is illuminated against the backdrop of urbanization. Using the vagaries of the West’s notorious boom-bust economic cycles, Eichin traces the fiscal, demographic, and geographic influences that shaped western theater. With an emphasis on the 1860s and 70s, this thoroughly researched work uses distinct notions of ethnicity, class, and gender to examine a cultural institution driven by a market economy. From San Francisco Eastward is a thorough analysis of the ever-changing theatrical personalities and strategies that shaped Victorian theater in the West, and the ways in which theater as a business transformed the values of a region.

THE INSTANT NATIONAL BESTSELLER "Tombstone is written in a distinctly American voice." —T.J. Stiles, The New York Times “With a former newsman’s nose for the truth, Clavin has sifted the facts, myths, and lies to produce what might be as accurate an account as we will ever get of the old West’s most famous feud.” —Associated Press The true story of the Earp brothers, Doc Holliday, and the famous Battle at the OK Corral, by the New York Times bestselling author of Dodge City and Wild Bill. On the afternoon of October 26, 1881, eight men clashed in what would be known as the most famous shootout in American frontier history. Thirty bullets were exchanged in thirty seconds, killing three men and wounding three others. The fight sprang forth from a tense, hot summer. Cattle rustlers had been terrorizing the back country of Mexico and selling the livestock they stole to corrupt ranchers. The Mexican government built forts along the border to try to thwart American outlaws, while Arizona citizens became increasingly agitated. Rustlers, who became known as the cow-boys, began to kill each other as well as innocent citizens. That October, tensions boiled over with Ike and Billy Clanton, Tom and Frank McLaury, and Billy Claiborne confronting the Tombstone marshal, Virgil Earp, and the suddenly deputized Wyatt and Morgan Earp and shotgun-toting Doc Holliday. Bestselling author Tom Clavin peers behind decades of legend surrounding the story of Tombstone to reveal the true story of the drama and violence that made it famous. Tombstone also digs deep into the vendetta ride that followed the tragic gunfight, when Wyatt and Warren Earp and Holliday went vigilante to track down the likes of Johnny Ringo, Curly Bill Brocius, and other cowboys who had cowardly gunned down his brothers. That "vendetta ride" would make the myth of Wyatt Earp complete and punctuate the struggle for power in the American frontier's last boom town.

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided sustainable marketing model, referred to as the transformative heritage tourism pathway, which is adapted from a) the needs, activities and well-being sequential path of transformation and, b) the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma'. This book is unique as it stresses eudaimonia as the ultimate goal of well-being and argues that its pursuit can steer the sustained transformation route toward a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes toward advancing the dialogue on sustainable marketing and transformative heritage tourism. It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations.

Walter Noble Burns (1872–1932) served with the First Kentucky Infantry during the Spanish-American War and covered General John J. Pershing’s pursuit of Pancho Villa in Mexico as a correspondent for the Chicago Tribune. However history-making these forays may seem, they were only the beginning. In the last six years of his life, Burns wrote three books that propelled New Mexico outlaw Billy the Kid, Tombstone marshal Wyatt Earp, and California bandit Joaquín Murrieta into the realm of legend.

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