This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided sustainable marketing model, referred to as the transformative heritage tourism pathway, which is adapted from a) the needs, activities and well-being sequential path of transformation and, b) the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma'. This book is unique as it stresses eudaimonia as the ultimate goal of well-being and argues that its pursuit can steer the sustained transformation route toward a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes toward advancing the dialogue on sustainable marketing and transformative heritage tourism. It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations.

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Transformational Tourism deals with the important issue of how travel and tourism can change human behaviour and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.

This book examines the authentication of authenticity in heritage tourism by using a resilient smart systems approach. It discusses the emerging trends in cultural tourism and outlines, in a detailed manner, their significance in negotiating authenticity in tourism experience. Authentication of authenticity is an evolving, less-researched field of inquiry in heritage tourism. This book advances research on this subject by exploring different authentication processes and scrutinizes their resilience in building transformative heritage tourism pathways. It offers a kaleidoscopic view of the manner authenticity has evolved over the last several decades by observing a broad spectrum of cultural expressions. The evolution and meaningfulness of negotiated authenticity is identified and discussed in the context of pre-, intra- and post-pandemic times. This book focuses on the moral and existentialist trajectories or authenticity and the notion of self-authentication. It proposes a smart resilient authentication model to delicately negotiate the objective and self-dimensions of authenticity in transformative times. Furthermore, by sharing examples of best practices, it offers unique insights on how authenticity is authenticated and mediated via digital platforms and artificial intelligence. This book offers novel perspectives on negotiated authenticity and its authentication in heritage tourism and will appeal to both practitioners and students/scholars in Heritage studies; Design and Innovation; Tourism Studies; Geography and Planning across North America, Europe, and East-Asian countries.

"This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, USA, India, Australia, United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences, and the wellbeing of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent, and indigenous across eight broad themes: 1 promotion and sustainable branding of heritage tourism; 2 empowerment of indigenous communities; 3 authenticity and conservation of heritage; 4 safeguarding of art, culture and cultural landscapes; 5 economic viability for the host communities; 6 interpretation and resolution of dissonant heritage representations; 7 stimulating audience engagement and co-created mindful spaces and; 8 facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided sustainable marketing model, transformative heritage tourism pathway adapted from the need, activities, wellbeing sequential path of transformation and the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma.' This book is unique as it stresses on eudaimonia as the ultimate goal of wellbeing and argues that its pursuit can steer the sustained transformation route towards a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes towards advancing the dialogue on sustainable marketing and transformative heritage tourism. It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations"--

Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.

Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.

The tourism and hospitality sectors face significant challenges in balancing economic growth with environmental preservation and socio-cultural integrity. The rapid growth of global travel, exacerbated by phenomena like "revenge travel" following the pandemic, has highlighted the urgent need for sustainable practices. However, implementing such practices is often needed due to comprehensive guidance and understanding of effective strategies. Managing Tourism and Hospitality Sectors for Sustainable Global Transformation offers a holistic approach to addressing these challenges. It thoroughly examines current issues and trends, offering actionable solutions grounded in research and best practices. By exploring the integration of AI technologies, the book presents innovative ways to enhance sustainability in tourism, from mitigating adverse impacts to promoting positive outcomes.

In the sector of global tourism, a critical challenge has taken center stage — the imperative for sustainable transformation. The World Tourism Organization has declared the theme for World Tourism Day 2025 as "Tourism and Sustainable Transformation," shedding light on the urgency to address multifaceted challenges that transcend conventional paradigms. The discourse has evolved beyond the traditional bounds of environmental sustainability, extending its reach to encompass social equality, cultural preservation, and economic viability. The tourism sector's pivotal role in achieving the United Nations' Sustainable Development Goals (SDGs) 2030 underscores the intricate interplay between tourism and pressing global issues such as poverty, gender inequality, and environmental degradation. Against this backdrop of urgency and complexity, the book titled Achieving Sustainable Transformation in Tourism and Hospitality Sectors offers a comprehensive exploration into viable practices necessary for inclusive, equitable, and responsible tourism. This book serves as a vital contribution to the ongoing dialogue surrounding sustainable tourism. With a focus on inclusivity, equity, and responsibility, it delves into the intricate relationship between tourism and sustainable transformation. It goes beyond mere rhetoric, providing a nuanced understanding of the challenges and opportunities that lie at the intersection of tourism and global sustainability goals. As the global community grapples with disparities, this book becomes a timely and indispensable resource. Policymakers, academicians, researchers, and industry practitioners are invited to contribute to this collective effort, laying the groundwork for a more sustainable and responsible future within the realms of tourism and hospitality. With a diverse array of recommended topics spanning community-based tourism, ecotourism, inclusive development, sustainable employment, and aviation, this book positions itself as an essential guide for those committed to addressing the challenges of our time. By presenting case studies, policy research, and insights into responsible tourism practices, it equips readers with the knowledge needed to navigate the complexities of sustainable transformation. As the global community strives for a more equitable future, this book offers a roadmap for shaping responsible and inclusive growth within the tourism and hospitality sectors.

This book examines the authentication of authenticity in heritage tourism by using a resilient smart systems approach. It discusses the emerging trends in cultural tourism and outlines, in a detailed manner, their significance in negotiating authenticity in tourism experience. Authentication of authenticity is an evolving, less-researched field of inquiry in heritage tourism. This book advances research on this subject by exploring different authentication processes and scrutinizes their resilience in building transformative heritage tourism pathways. It offers a kaleidoscopic view of the manner authenticity has evolved over the last several decades by observing a broad spectrum of cultural expressions. The evolution and meaningfulness of negotiated authenticity is identified and discussed in the context of pre-, intra- and post-pandemic times. This book focuses on the moral and existentialist trajectories or authenticity and the notion of self-authentication. It proposes a smart resilient authentication model to delicately negotiate the objective and self-dimensions of authenticity in transformative times. Furthermore, by sharing examples of best practices, it offers unique insights on how authenticity is authenticated and mediated via digital platforms and artificial intelligence. This book offers novel perspectives on negotiated authenticity and its authentication in heritage tourism and will appeal to both practitioners and students/scholars in Heritage studies; Design and Innovation; Tourism Studies; Geography and Planning across North America, Europe, and East-Asian countries.