This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

From 1989 to 2001, author Fred Taraba was a regular contributor to the graphic arts publication, Step-By-Step Graphics. His column, Methods of the Masters, documented the lives and working methods of some of America s finest Golden Age illustrators. While a number of other writers contributed to the regular column, Fred himself wrote 41 installments. This book is a compilation of those 41 classic articles, which have been extensively reworked and revised with completely new artwork especially prepared for this volume. Featuring 41 of America's greatest illustrators, this book is a showcase for hundreds of reproductions of original paintings, photographs, and tearsheets of vintage printed ephemeral materials. Each artist's life and career is discussed, and their working methods are described in detail. This book is destined to be a classic, and belongs on the bookself of every serious student of American illustration history.

This book is the first comprehensive study of the entire history of of illustration in America. It is based upon the exhaustive bicentennial exhibition organized by The Society of Illustrators and shown at the New-York Historical Society. That exhibition gathered more than 900 examples of the best original works of art created for reproduction and virtually all of them are in this book, about 350 of them in full color. --book jacket.

"Presents the winning images from our annual competition held in March 2013 in New York City"--P. [5].

Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

The Illustrated Directory series provide enthusiasts with an attractive, comprehensive hardcover reference book packed with timelines, historical facts and images designed to inform and excite. The Illustrated Directory of Greatest American Cars chronicles the greatest love story in history: the love affair between Americans and their cars. This volume tells the story of one of the true American epics, the rise of the automobile industry. Decade by decade, this book discusses 250 milestone models that exemplify the ebb and flow of style and utility. It catalogs big cars, small cars, beautiful cars, eccentric and practical cars. The beautifully formatted full-color book features ephemeral cars that were the fleeting essence of their time, alongside more durable models that have developed over decades. The Illustrated Directory of Greatest American Cars is a record of the fantastic creativity and determination that has driven American car design and technology for over a century. The story reflects American history itself over the last 105 years, and anticipates exciting models yet to be launched.

Presents classic photographs and detailed description of 1,250 work vehicles from 1891 to 1996, including fire trucks, earth movers, buses, coaches and military vehicles and offers information on their histories and manufacturers.